We're joined by Ian Landsman, from the Mostly Technical podcast, joins us to chat about Outro.fm and Helpspot. We talk digital fatigue, the challenges of maintaining an online presence, the importance of building a community around shared interests, finding the right audience, and balancing personal goals with business objectives. As Brian⁩ prepares to launch Builder Methods Pro, we debate the value of community feedback and the potential for unforeseen opportunities in creating content online. Ian talks with us about the development of Outro.fm as an all-in-one solution for podcasters, the importance of building a membership community, the production side of podcasting tools, and the challenges faced in the podcasting market. Also: the difference between one-time sale products (courses) and SaaS.

Timestamps:

• (00:06) - The pre-show is the show
• (00:23) - Quitting Twitter
• (06:19) - Redesigning his website with AI
• (07:53) - Deciding on what a channel is for
• (13:59) - Chasing views and likes
• (20:58) - What are we up to this week
• (29:36) - Why subscription and community vs team training and consulting
• (50:32) - What should the premium content be for day one?
• (57:08) - What is Outro.fm?
• (01:15:04) - Who are Outro.fm's competition?
• (01:21:47) - Selling sponsorships for podcasts as a product
• (01:25:43) - The bet on how much revenue you'll get from your work
• (01:43:59) - Step 1: Become famous

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Links mentioned in this episode

• Ian Landsman
• A Smart Bear
• Builder Methods | Training for AI-first software developers
• Outro.fm
• Mostly Technical Member Site | Outro
• The Podcast Website Builder | Podpage
• Luma · Delightful Events Start Here
• The Changelog podcast
• Syntax - Web Development Podcast
• Help desk software for effortless email support

Brian is wondering: how do you manage a popular open source project? Justin went to Toronto and introduced his son to Adam Wathan, Wes Bos, Steve Schoger, and Caleb Porzio. Why does the same amount of effort produce wildly different results? And... is everyone getting tired of all this copycat content that's optimized for algorithms?

Timestamps:

• (00:20) - Preview of what we're going to talk about
• (02:11) - Builder Methods Pro and AgentOS
• (03:58) - The importance of human content in an age of algorithmic feeds
• (25:55) - Connecting with people in real life
• (33:52) - Zeroing in on Builder Methods revenue
• (48:25) - Managing an open source project in public
• (59:22) - The importance of enthusiasm in projects
• (01:12:21) - Effort and outcome

• 🎤 Send us an audio or video message
• 📧 Email us: panelpodcastshow@gmail.com
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• 🦋 Reply on Bluesky
  

Links mentioned in this episode

• Sam Sulek YouTube Channel
• Builder Methods Workshop
• Justin’s Toronto Hangout
• Marketing is a Transfer of Enthusiasm
• Agent OS GitHub Project
• Open Source Contribution Guidelines (Litestream)
• 37signals Book Royalties Revenue
• Effort vs Outcome Blog Post
• 1,000 True Fans
• Omarchy 2.0
• Wes Bos
• Downie - YouTube Video Downloader for macOS

Justin's been using Stripe Sigma to learn a lot more about the history of revenue at Transistor. He had a phone call with Jason Cohen about how to get what you want out of your business. And Brian talks through the same frameworks to figure out what might work best for Builder Methods including exploration of courses, cohorts, community, and more.

Timestamps:

• (00:06) - We're back!
• (00:59) - Brian's healthcare journey
• (09:36) - Deep dive into Stripe Sigma and Transistor's history
• (37:38) - Asking yourself the hard questions about your business
• (42:12) - The value of taking a win now
• (57:29) - What does Brian want with BuilderMethods
• (01:14:35) - Rob Snyder's Pull framework
• (01:30:48) - Can you do community well without the time commitment?
• (01:35:17) - Cohort vs courses
• (01:57:23) - How long is a long podcast episode?

• 🎤 Send us an audio or video message
• 📧 Email us: panelpodcastshow@gmail.com
• 📺 Leave a comment on YouTube
  
• 🦋 Reply on Bluesky
  

Links mentioned in this episode

• Jason Cohen: About the author
• Mostly Technical
• ChartMogul | CRM & Subscription Analytics built for B2B SaaS growth
• Message from Paddle
• Kit: Email-First Operating System for Creators (formerly ConvertKit)
• Build Your SaaS | The “charge more” debate
• Average Podcast Downloads: Podcast Measurement and Growth
• Finding Fulfillment
• Agent OS | A free open-source system to train smart AI coding agents
• The PULL framework - by Rob Snyder
• Jay Clouse - Creator Science
• Learn Laravel | Laracasts
• Wes Bos
• Learn Ruby on Rails | GoRails