Do you really need social media to grow a product business? I told a client to stop using social media as their growth plan. Not in a dramatic “delete everything” way, but as a strategic decision rooted in alignment, clarity, and real sales. I’m breaking down why social media is a tool, not a strategy. I talk about how one artist's brand went from scattered creation to a focused, profitable plan by choosing the right product, the right customer, and the right distribution path without chasing an algorithm. You’re going to learn all about my OPA method to put your products where your customers already are!

In This Episode, You’ll Learn:

00:00 I told a client to stop doing social media.

03:15 Why performing online creates a “performance tax” that drains your energy.

07:00 Why social media is not a marketing plan for product-based businesses.

09:00 What can you be known for?

13:00 How to stop waiting for customers to “find you”.

16:15 Why most people skip focus and fix and rush straight to scaling.

19:30 How my students double and triple revenue without new customers.

21:00 The biggest lie product business owners believe about social media.

24:45 Why you must own your website and your email list.

26:45 How to build visibility without depending on an algorithm.

28:15 Proof that followers do not equal revenue.

33:00 What is the OPA Method?

35:15 How to get support inside the Sales Accelerator.

Resources + Links

Join the Waitlist of The Product Boss Sales Accelerator HERE!

Ready to stop guessing and follow a proven system? Book your strategy call.

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Jacqueline on IG: @theproductboss

theproductboss.com

Most product business owners stay stuck because they’re working on everything instead of what actually moves them forward. In this episode, I break down the core framework behind every success story inside The Product Boss community. I share how to diagnose whether you need to focus, fix, or multiply right now and what each stage actually looks like in business and life. This works whether you sell on Etsy, Shopify, Amazon, at markets, wholesale, or across multiple channels. Tune in to know what stage you’re in, what your business actually needs right now, and how to lead your next level with clarity.

In This Episode, You’ll Learn:

00:00 How to identify whether you’re in Focus, Fix, or Multiply right now.

03:15 What to sell, who it’s for, and what you’re known for.

04:00 How the Best Seller Secrets Challenge helps you find your focus fast.

07:00 Why you can’t multiply on an unstable foundation.

10:15 A quick diagnostic to know if you need Focus.

11:30 How to tell if you’re in the Fix stage.

12:30 The signs you’re ready to multiply and scale what’s working.

14:15 How students jump from $300 to $35K months using this cycle.

19:30 What to work on if something is already selling.

21:00 How to join the Best Seller Secrets Challenge for guided support.

Resources + Links

Join the free LIVE Best Seller Secrets Challenge HERE

Ready to stop guessing and follow a proven system? Book your strategy call.

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Jacqueline on IG: @theproductboss

theproductboss.com

When sales feel random, inconsistent, or out of your control, it’s not because you need a new strategy. It’s because you need new standards. In this episode, I’m showing you how to stop using revenue goals as a measuring stick for your worth and start using weekly standards as your CEO leadership system, so consistent sales become something you create on purpose.

Whether you sell physical products on Shopify, Etsy, Amazon, at in-person markets, through wholesale to retailers, or on your own ecommerce website, I’m breaking down the 3 standards that drive predictable sales: promotion, follow-up, and offers. I’ll share the mindset and action shift that helped me grow from a $90K side hustle to a million-dollar business, and I’ll tell you how to join my free Best Seller Secrets Challenge (linked in the show notes) so you can get clear on what to sell, how to promote it, and map out a simple 30-day promotional plan to help you sell more products.

In This Episode, You’ll Learn:

00:00 Why revenue goals without weekly action steps are just wishes.

05:00 How I went from a $90K side hustle to a million-dollar product business.

08:00 What consistent sales actually require (and why goals don’t create consistency).

15:15 What a promotion standard is (email marketing, product launches, and weekly offers).

19:45 Follow-up systems that uncover “hidden money” (abandoned carts, welcome sequences, post-purchase).

24:00 How to market ONE product for 14 days (focus, bestsellers, and a clear offer).

28:30 Standards for in-person market sellers (email list growth + 24-hour follow-up).

30:00 How standards helped build a $10M women-owned business.

33:00 How your business mirrors your patterns (fear of being seen, inconsistency, perfectionism).

36:15 Details for the Best Seller Secrets Challenge (free training + promotional calendar).

Resources + Links

Join the 5-day challenge to identify your best sellers and create a 30-day promo plan HERE

Ready to stop guessing and follow a proven system? Book your strategy call.

Get business tips sent right to your inbox - join the newsletter!

Watch on YouTube

Follow

Jacqueline on IG: @theproductboss

theproductboss.com