Say goodbye to the stress of scrambling the week of Thanksgiving and crossing your fingers for sales! I’m here to give you the exact, step-by-step plan to turn Black Friday through Cyber Monday into your most profitable weekend of the year. In this episode, we’ll walk through the simple weekly rhythm for November so you know what to sell, where to sell it, and how to prep every asset (from graphics to listings) without overwhelm. You’ll learn how to build a VIP early access list, map an email schedule that actually converts, and use extensions, ship-by cutoffs, and gift cards to keep revenue rolling into December. Whether you sell on Etsy, Shopify, Amazon, wholesale, or at markets, you’ll leave with a clear calendar, compelling offers, and the confidence to lead your sales like a true Product Boss.

In This Episode, You’ll Learn:

00:00 The plan you need NOW to beat last-minute holiday stress and guesswork.

02:00 How to choose the top offers to go all in on for maximum profit.

04:15 What you need to prep ASAP (graphics, listings, photos, banners, and more).

06:10 The truth about “up to 70% off” and smart discounting.

08:05 Week-by-week November plan to stay focused and on track.

10:00 Building a VIP early-access list that buys before the crowd.

12:10 Social and in-person tactics to grow your email list FAST.

14:00 Seeding demand: sneak peeks, social proof, urgency that converts.

16:20 Your email cadence playbook: how many, when, and what to say.

18:45 What to do AFTER Cyber Monday to boost sales.

20:10 How to set yourself up for momentum going into December.

22:00 How to serve customers shopping last minute (to boost more sales).

23:30 Ways to recognize and track gaps so you can sell more next time.

25:00 The “Keep it simple, seller” mindset to scale faster.

Resources + Links

🎁 Get your FREE Ultimate Black Friday Playbook HERE, the STEP-BY-STEP guide to a stress free, high profit holiday season!

Get business tips sent right to your inbox - join the newsletter!

Watch on YouTube

Follow

Jacqueline on IG: @theproductboss

theproductboss.com

If you’ve been crossing your fingers for sales this holiday season but aren’t sure where they’re going to come from, this episode will show you exactly how to move from hoping to real results. I’m walking you through my CREATE Framework, our step-by-step system to create the momentum you need to drive consistent sales. Following this framework, you’ll be able to decide on a hero product to go all in on, refine your visibility, engage customers intentionally, and activate your sales plan to see real sales roll in. Whether you sell on Etsy, Shopify, or at markets, this episode will help you confidently plan your Q4 strategy so you can turn “I hope it works” into a clear strategy you can track.

In This Episode, You’ll Learn:

00:00 One of the most important lessons you’ll ever learn in business.

01:15 How to make more sales happen whether you sell on Etsy, Amazon, Shopify, or in person markets.

03:00 Is it clear what product you’re known for?

03:30 How to identify the best platform for you to sell on.

04:15 Way to intentionally engage your ideal customer (vs. waiting for them to engage with you.)

05:00 The simple sales rhythm to follow to get real results.

05:45 The plan you need to increase profit this Black Friday.

Resources + Links

🎁 Grab The Product Boss Black Friday Kit to plan, promote, and profit this season!

Get business tips sent right to your inbox - join the newsletter!

Watch on YouTube

Follow

Jacqueline on IG: @theproductboss

theproductboss.com

Want to make record sales this Black Friday? This is your blueprint. Whether you sell candles, jewelry, apparel, stationery, or anything in between, what you do right now determines how much money you’ll make by the end of the year. In this episode, I walk you through my 3-step Holiday Readiness Framework to create your most profitable Black Friday season without needing to grow your audience or post nonstop on social media. These are the exact steps my students inside The Product Boss Sales Accelerator are using to turn slow seasons into record-breaking months and I’m breaking them down for you right here.

You’ll learn how to focus on what’s already working, how to get in front of other people’s audiences (my secret OPA method), and how to make more money from every single customer you already have. Plus, I’m giving you mindset shifts to help you lead your business through the season with confidence and clarity.

In This Episode, You’ll Learn:

00:00 Why October is the month that separates the businesses that sell vs struggle.

03:34 The holiday readiness framework.

05:00 How to get in front of other people's audiences (without ads.)

06:15 How to sell MORE to people who are already buying.

07:30 Turn your best selling product into a profit engine.

08:45 The ONE thing for you to focus on this week.

Resources + Links

The wait is over! Enrollment for The Product Boss Sales Accelerator is now open. This is the program where product-based business owners just like you learn how to grow sales, expand into new channels, and build profitable businesses, without piecing it all together alone. Enrollment won’t be open for long, so grab your spot before doors close. Sign up here.

Get business tips sent right to your inbox - join the newsletter!

Watch on YouTube

Follow

Jacqueline on IG: @theproductboss

theproductboss.com