Welcome back Product Bosses! Let’s get real—if you’re waiting until October to prep for your holiday sales, you're already behind. September is your power month, and in this episode, I am giving you the roadmap to stop winging it and start winning it. I share why so many product-based businesses underperform during Q4 (hint: it's not because your product isn’t great), and how to start planning now to make this your most profitable season ever.

In this episode, you’ll learn:

• Why September is the most important month of your Q4
• The 3-part Holiday Sales Prep Triangle
• How to avoid the top mistakes that cost product-based businesses thousands
• What to fix on your website, product lineup, and promotion plan – starting today

If you’re feeling overwhelmed, unsure what to sell, or behind on prepping for the holidays, this episode is exactly what you need to reset and refocus. It's not about doing more—it's about doing it smarter. So let’s avoid the last-minute scramble and connect with your ideal customers to finally have a Q4 that feels as good as it sells! And stay tuned: next week, you'll get access to the free Rock Your Holiday Promotions Challenge, our most popular event of the year!

Resources:

• If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes. Check out this totally free playlist of episodes here.
• Join our mailing list for access to additional training and support to turn your business into the best it can be.
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

Welcome back Product Bosses! Do you ever feel like the only way to grow your business is to post more, get featured, or go viral? You’re not alone. So many of us have been led to believe that more visibility is the magic key to sales success. But here’s the truth—more eyeballs on your brand won’t fix a leaky sales engine.

In this episode, I’m walking you through the core principle we teach inside the Sales Accelerator: before you scale, you need to audit. I share what happens when students like mine land massive visibility—like going viral, appearing on Shark Tank, or being featured by a celebrity —and what actually makes those moments convert into revenue. Spoiler alert: it’s not just about traffic. It's about having the right systems in place to convert that traffic into consistent, profitable sales.

So if you’ve ever launched a product, run a promo, or had a viral moment and thought, “Why didn’t this convert like I expected?”—this episode is for you. I’ll walk you through our three-part sales engine check: Attract, Convert, Multiply. You’ll discover how to plug your sales leaks, sell more with what you’ve already got, and finally build a business that’s ready to scale. Plus, I’ve got a free checklist to help you fix it fast—grab it in the show notes!

Resources:

• If you’re ready to create a sales engine that works for your product, your life, and your revenue goals, then sign up for our next Sales Accelerator program. No overwhelm. No endless to-do lists. Just simple, strategic shifts that turn your existing efforts into a well-oiled machine.
• Say hello to the Accelerate Your Sales podcast bundle. It’s my absolute best, totally-free playlist of episodes that will show you exactly how to stop being the best kept secret. Click here for your shortcut to more sales!
• Join our mailing list for access to additional training and support to turn your business into the best it can be.
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
• Want to make more money without new customers or new products? Grab my FREE Fix What’s Not Working Checklist and uncover simple tweaks to boost your revenue today. No overwhelm, no extra work—just quick fixes that help your business start paying you more.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Welcome back Product Bosses! Have you ever gotten to a place where your business just doesn’t feel aligned anymore? In today’s heartfelt coaching session, I sit down with Alyse Steiner, the founder of TOSI Nursing Covers, who’s at a crossroads: should she sell her business or shut it down completely? What started as a passionate product born from her experience as a new mom has turned into something she’s now outgrowing—and Alyse is looking for a graceful way to move on.

We dig into what it really means to exit your business—whether it’s through selling your inventory, handing over the reins to a new owner, or simply closing the chapter with intention. I share insights from my own journey of closing and selling businesses and how to look at your business as an asset, not a failure. We also brainstorm strategies for finding a buyer and packaging up the business to sell it as a “business-in-a-box.”

If you’re feeling disconnected from your current business or are dreaming about what’s next, this episode is a must-listen. Learn how to let go with clarity and confidence—and maybe even use this moment as fuel for your next big idea.

Resources:

• Learn more about Alyse’s product at TOCI Mom!
• Follow TOCI Mom on Instagram by clicking here.
• If you’re ready to create a sales engine that works for your product, your life, and your revenue goals, then sign up for our next Sales Accelerator program. No overwhelm. No endless to-do lists. Just simple, strategic shifts that turn your existing efforts into a well-oiled machine.
• Say hello to the Accelerate Your Sales podcast bundle. It’s my absolute best, totally-free playlist of episodes that will show you exactly how to stop being the best kept secret. Click here for your shortcut to more sales!
• Join our mailing list for access to additional training and support to turn your business into the best it can be.
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
• Want to make more money without new customers or new products? Grab my FREE Fix What’s Not Working Checklist and uncover simple tweaks to boost your revenue today. No overwhelm, no extra work—just quick fixes that help your business start paying you more.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!