The Product Boss Podcast

Auteur(s): Jacqueline Snyder
  • Résumé

  • A business podcast for product entrepreneurs. A creative balance of life and business to help you create your dream life. Featured in Inc. as "the country's most sought-after product experts." Also featured in Forbes, NBC News, Yahoo! Finance and more. Also a co-founder of the Shop 1 in 5 pledge - a commitment to shop 1 in 5 of your purchases from small businesses online and offline. The goal in every episode: uplevel you as the Boss of your business. Take your physical product sales and strategy to the next level to create your dream life. As a woman entrepreneur and product expert Jacqueline Snyder delivers a workshop-style strategy hour of social media marketing strategies and marketing made easy and simple. Blending life as a boss mom, goal digger, coach and female business owner in this ever-changing online world has its ups and downs. Creator of the Best Seller framework of snowballing your sales inside their signature course, Multi-Stream Machine, which focuses systems, visibility and sales from $0-$100k and beyond. http://www.multistreammachine.com Join me weekly in a training and “marketing school” format with actionable takeaways that include how to grow your online platforms and revenue, e-commerce business sales channels, gaining steady and perpetual traffic to your website, such as Amazon, Shopify, Etsy, brick and mortar, bakery and food products, one-of-a-kind custom or artist products, social media influencer marketing, small business marketing ideas, content calendar, scaling handmade, visibility and Instagram tactics, abundance entrepreneurial mindset and growth, productivity hacks and organization tips. Guests include: Jenna Kutcher of Goal Digger Podcast, Lori Harder of Earn Your Happy podcast, Jamie Kern Lima (author of Believe IT), Cat & Nat Unfiltered, David Meltzer, Jasmine Star, Angie Lee of Ready is a Lie and Mike Lee of Soul CBD, Suzi Weiss Fischman, Pura Vida Bracelets, Mike Michalowicz of Profit First, Joy Cho, Jaclyn Johnson of Work Party and Create & Cultivate, Kelly Roach, and more. Are you asking yourself: Is it possible to create consistent income and multiple streams of revenue in the product world? Can you take your maker or Etsy business, physical product or private label business a full-time income from a side hustle to a stable household income for you and your family? Can makers be millionaires? Can you take your handmade items and scale your team, inventory, and production? The answer to all: YES! Let’s dig in! Don’t forget to subscribe.
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Épisodes
  • 688. The Fix: Why Your Sales Are Inconsistent -- and the One Shift That Changes Everything
    May 5 2025

    Welcome back Product Bosses! Let’s talk about something every business owner dreads but few know how to fix: unpredictable sales. One day you're making money, the next you're refreshing your shop wondering where everyone went. In this episode, I’m walking you through the real reason your sales feel scattered—and the one mindset shift that could stabilize your entire business.

    This isn’t about hacks or hustling harder. It’s about understanding how your current strategy (or lack of one) is creating a shaky foundation—and what it looks like to rebuild with consistency in mind. I’ll share what I’ve seen behind the scenes with clients who have turned sporadic sales into repeatable results, plus the mental block that might be keeping you from doing the same.

    If you're stuck in a cycle of second-guessing and reacting, this episode is your chance to get ahead of the curve. Let’s stop chasing sales and start building something sustainable, strategic, and profitable—on your terms.

    Resources:

    • Don’t miss my brand new “From Stuck to Sold” workshop! If you’re struggling to get consistent sales, but you don’t know why…chances are you need to fix something! That’s exactly what we’re going to be figuring out during the workshop. Sign up here.
    • Join our mailing list for access to additional training and support to turn your business into the best it can be.
    • Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

    Connect:

    • Website: theproductboss.com
    • Instagram: @theproductboss

    Mentioned in this Episode:

    Instacart

    Discover more about how Instacart can work for you!

    Click here to learn more


    Gloci

    Use Code JACQUELINESNYDER to get 15% OFF your order!

    Click here to shop now!

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    28 min
  • 687. “How to Fix Your Product Lineup and Get Consistent Sales” | Coaching Session
    May 1 2025

    Hey hey, Product Bosses! If you’ve been struggling with inconsistent sales and wondering if your product lineup is part of the problem, this episode is for you. I’m joined by Caley Morris, the founder of Caley-Beth, a Toronto-based body care brand known for its soap-free, zero-waste products. While Caley has seen great traction in in-person markets, she’s now ready to create more steady income through online and wholesale channels—but isn’t sure where to start.

    Together, we dive into her lineup and simplify the path forward. I coach Caley through the power of narrowing down to her five “hero” products and cutting out the distractions. We also shift her messaging from confusing product features like “soap-free” to customer-centered hooks like “better than soap.” These small but mighty changes create clarity, elevate her brand, and make buying easy for her audience.

    If your business feels like a digital department store or if your messaging isn't landing with customers, tune in. This episode is packed with actionable advice to help you clean up your product offerings, elevate your marketing, and finally experience consistent sales.

    Resources:

    • Learn more about Caley-Beth’s products here.
    • Follow Caley-Beth on Instagram by clicking here.
    • Join our mailing list for access to additional training and support to turn your business into the best it can be.
    • Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

    Connect:

    • Website: theproductboss.com
    • Instagram: @theproductboss

    Mentioned in this Episode:

    Instacart

    Discover more about how Instacart can work for you!

    Click here to learn more

    Gloci

    Use Code JACQUELINESNYDER to get 15% OFF your order!

    Click here to shop now!

    Voir plus Voir moins
    1 h
  • 686. Here's Why Your Sales Are Inconsistent (and How to Start Fixing It Permanently)
    Apr 28 2025

    Welcome back Product Bosses! Does your business feel like a roller coaster ride—one month you're making great sales and the next you're wondering what went wrong? You’re not alone, and in this episode, I’m here to help you get off that unpredictable sales cycle and into a place of steady, consistent growth.

    I’m breaking down the five most common reasons why your product-based business may be feeling stuck: from selling too many products (and none of them clearly), to a brand that isn’t connecting emotionally with your audience, to marketing that feels random instead of repeatable. We also talk about the importance of a website that’s actually built to convert, and why doing all the things yourself might be holding your business back more than helping it.

    If you're done with the up-and-down hustle and ready to build a business that grows sustainably—with a real plan behind it—this episode is your roadmap. Let’s dive into what’s really going on under the hood of your business, fix what’s broken, and get your sales engine running smoothly again.

    Resources:

    • Head over to my Instagram, @theproductboss, and message me the word DREAM to grab my FREE checklist where I show you how to build your dream business so that you can live your dream life. Don’t forget, you must be following me on Instagram to receive my message so make sure you hit the follow button, if you haven’t already!
    • Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

    Connect:

    • Website: theproductboss.com
    • Instagram: @theproductboss

    Mentioned in this Episode:

    Instacart

    Discover more about how Instacart can work for you!

    Click here to learn more

    Gloci

    Use Code JACQUELINESNYDER to get 15% OFF your order!

    Click here to shop now!

    Voir plus Voir moins
    31 min

Ce que les auditeurs disent de The Product Boss Podcast

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