Hey, Product Bosses! We’re diving into something really exciting today. Have you ever wondered how getting your product in front of the right person can transform your business overnight? Well, we’ve got an incredible story to share.

In this episode, we’re talking about the day Kim Kardashian bought Cuffs Couture and how it created a ripple effect that took the brand to new heights. We’ll dig into the details of how this happened, the strategy behind getting your product in front of influential people, and the importance of leveraging other people's audiences to grow your own.

We’ll share practical tips and strategies you can use to create similar opportunities for your business. From building relationships with influencers to maximizing the impact of a celebrity endorsement, this episode is packed with actionable insights.

So, get ready to learn how a single purchase can change everything and how you can position your product for success.

And don’t forget, we have a brand-new, free, and live training on building a consistent, profitable, revenue-generating product business in 2024. Sign up at theproductboss.com/framework to join us!

Resources:

• Does it feel like you've tried everything but still aren't making the sales you want? Trust me, I've been there, too. But here's the thing—you're not bad at business. The key is getting your products in front of more customers. I faced the same struggle until I discovered the one thing that transformed my business from a few sales to six figures in just one year, all without spending a cent on ads or having a huge following. Now, I want the same success for you. Join my free masterclass, "The Three-Part Framework to Building a Consistent, Profitable, Revenue-Generating Product Business in 2024," and learn my secret to success. Head over to theproductboss.com/framework to save your spot. Let's turn your business into a money-making machine!

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Mentioned in this episode:

Another Bite

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Another Bite Podcast

Hubspot

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HubSpot 2024

Listen up, Product Bosses! We’re back with another exciting coaching session, and this time we’re talking to Amber of HayMad & Co., a lifestyle apparel brand that focuses on inclusivity and mental health awareness. Amber has a physical retail location in her hometown in Canada, and her wholesale business is picking up steam in the US. Now, she’s looking to take her brand international.

In this episode, we explore the strategies and steps Amber needs to elevate her business. We'll discuss how to leverage her current success, expand her market reach, and overcome the challenges of going international. From boosting her online presence to optimizing wholesale operations, we'll cover it all.

Join us as we dive into Amber’s journey, offering insights and actionable advice for anyone looking to grow their business beyond borders. Let’s find out what—or who—will take HayMad & Co. to the next level!

Resources:

• Ready to take your content to the next level with beautiful visuals and captivating storytelling? Then you need Riverside.fm. Capture crystal-clear video, then repurpose that video into sharable clips with Riverside’s easy-to-use tools. If you’re ready to stand out in a crowded market, visit Riverside.fm and use the code THEPRODUCTBOSS for 15% off.
• Support Amber’s business at haymadandco.com
• Follow HayMad & Co. on Instagram: @haymadandco
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Mentioned in this episode:

LatinX

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LatinX in Power

HubSpot

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HubSpot 2024

So one of the greatest lessons for a product boss is learning to let go, outsource, delegate, and ask for help—all the things that feel naturally uncomfortable to us. Do you feel the same way? As we grow as business owners, parents, and individuals, one of the hardest things is asking for help. Another challenge is releasing the expectation that we should and can do everything at once.

If you want to grow your business, then you need to outsource some tasks so you can focus on the bigger picture and buy back your time. Many of us use words like balance and juggle, but we feel tired, stressed, and stretched too thin trying to be everything to everyone.

You really want to figure out what you want in your life, what aligns best with you, and how you can achieve that, because we're all problem solvers. But it's not about doing it all by ourselves. It’s about finding the help we need. There's never been a time when we, especially as women, could do anything we wanted in our business, generate any revenue we aimed for, and manage full-time jobs, family, caregiving, and everything else on our plates.

So how can you outsource, get help, and pay for the things that will move you forward? It’s crucial to release the overwhelming expectations we place on ourselves. Let’s dive into how you can align your priorities and pave your own path to success.

Resources:

• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, visit A Year of Content.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Mentioned in this episode:

HubSpot

Get started for Free with Hubspot CRM

HubSpot 2024

LatinX

Listen to LatinX In Power wherever you get your podcasts.

LatinX in Power