Say goodbye to the stress of scrambling the week of Thanksgiving and crossing your fingers for sales! I’m here to give you the exact, step-by-step plan to turn Black Friday through Cyber Monday into your most profitable weekend of the year. In this episode, we’ll walk through the simple weekly rhythm for November so you know what to sell, where to sell it, and how to prep every asset (from graphics to listings) without overwhelm. You’ll learn how to build a VIP early access list, map an email schedule that actually converts, and use extensions, ship-by cutoffs, and gift cards to keep revenue rolling into December. Whether you sell on Etsy, Shopify, Amazon, wholesale, or at markets, you’ll leave with a clear calendar, compelling offers, and the confidence to lead your sales like a true Product Boss.

In This Episode, You’ll Learn:

00:00 The plan you need NOW to beat last-minute holiday stress and guesswork.

02:00 How to choose the top offers to go all in on for maximum profit.

04:15 What you need to prep ASAP (graphics, listings, photos, banners, and more).

06:10 The truth about “up to 70% off” and smart discounting.

08:05 Week-by-week November plan to stay focused and on track.

10:00 Building a VIP early-access list that buys before the crowd.

12:10 Social and in-person tactics to grow your email list FAST.

14:00 Seeding demand: sneak peeks, social proof, urgency that converts.

16:20 Your email cadence playbook: how many, when, and what to say.

18:45 What to do AFTER Cyber Monday to boost sales.

20:10 How to set yourself up for momentum going into December.

22:00 How to serve customers shopping last minute (to boost more sales).

23:30 Ways to recognize and track gaps so you can sell more next time.

25:00 The “Keep it simple, seller” mindset to scale faster.

Resources + Links

🎁 Get your FREE Ultimate Black Friday Playbook HERE, the STEP-BY-STEP guide to a stress free, high profit holiday season!

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Jacqueline on IG: @theproductboss

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If you’ve been crossing your fingers for sales this holiday season but aren’t sure where they’re going to come from, this episode will show you exactly how to move from hoping to real results. I’m walking you through my CREATE Framework, our step-by-step system to create the momentum you need to drive consistent sales. Following this framework, you’ll be able to decide on a hero product to go all in on, refine your visibility, engage customers intentionally, and activate your sales plan to see real sales roll in. Whether you sell on Etsy, Shopify, or at markets, this episode will help you confidently plan your Q4 strategy so you can turn “I hope it works” into a clear strategy you can track.

In This Episode, You’ll Learn:

00:00 One of the most important lessons you’ll ever learn in business.

01:15 How to make more sales happen whether you sell on Etsy, Amazon, Shopify, or in person markets.

03:00 Is it clear what product you’re known for?

03:30 How to identify the best platform for you to sell on.

04:15 Way to intentionally engage your ideal customer (vs. waiting for them to engage with you.)

05:00 The simple sales rhythm to follow to get real results.

05:45 The plan you need to increase profit this Black Friday.

Resources + Links

🎁 Grab The Product Boss Black Friday Kit to plan, promote, and profit this season!

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Jacqueline on IG: @theproductboss

theproductboss.com

Want to make record sales this Black Friday? This is your blueprint. Whether you sell candles, jewelry, apparel, stationery, or anything in between, what you do right now determines how much money you’ll make by the end of the year. In this episode, I walk you through my 3-step Holiday Readiness Framework to create your most profitable Black Friday season without needing to grow your audience or post nonstop on social media. These are the exact steps my students inside The Product Boss Sales Accelerator are using to turn slow seasons into record-breaking months and I’m breaking them down for you right here.

You’ll learn how to focus on what’s already working, how to get in front of other people’s audiences (my secret OPA method), and how to make more money from every single customer you already have. Plus, I’m giving you mindset shifts to help you lead your business through the season with confidence and clarity.

In This Episode, You’ll Learn:

00:00 Why October is the month that separates the businesses that sell vs struggle.

03:34 The holiday readiness framework.

05:00 How to get in front of other people's audiences (without ads.)

06:15 How to sell MORE to people who are already buying.

07:30 Turn your best selling product into a profit engine.

08:45 The ONE thing for you to focus on this week.

Resources + Links

The wait is over! Enrollment for The Product Boss Sales Accelerator is now open. This is the program where product-based business owners just like you learn how to grow sales, expand into new channels, and build profitable businesses, without piecing it all together alone. Enrollment won’t be open for long, so grab your spot before doors close. Sign up here.

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Jacqueline on IG: @theproductboss

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Today’s guest turned a simple idea into a sell out product sold in Nordstrom and other major retailers, and she’s here to show you how she did it. Courntey Johnson, former Founder of the yoga mat company MYSOLMAT is here to share the mindset and strategies behind spotting opportunities hiding in plain sight and transforming everyday frustrations into brilliant product ideas that sell. We also dive into creative, under-the-radar ways to get your products into the right hands, WITHOUT relying only on social media.

In This Episode, You’ll Learn:

00:00 - Who is Courtney Johnson?

01:30 - Why did Courtney start MYSOLMAT?

02:00 - What is the simplest way to guarantee your product will sell?

04:00 - What’s the Product Boss framework for creating a product?

04:51 - How vanity can guide your path to profit.

06:45 - Courtney’s cheat code for finding new product ideas.

09:15 - Why having a personal brand will take you farther, faster than a faceless business.

12:52 - How to use social media when you hate creating content.

14:40 - The most unhinged things Courtney Johnson did to get her product into retail shops.

16:15 - When does it make sense to send out samples of your product?

17:41 - The most overlooked social platform you need to be on, LinkedIn.

19:00 - How to use LinkedIn to reach buyers.

20:00 - What influencer marketers will give you the greatest ROI?

21:10 - The best and worst ways to cold pitch brands about your product.

Resources + Links

Let’s increase your holiday sales in just 5 days! Join the free Rock Your Holiday Challenge HERE!

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Jacqueline on IG: @theproductboss

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Courtney on IG: @courtlynnjohnson

Ready to double down in Q4 without living on Instagram? This episode is your playbook for next-level visibility. PR powerhouse Gloria Chou is back to share the surprising shifts editors are making right now, why gift guides are your fastest path to credible traffic, and how AI-driven search is quietly picking the brands it will recommend next (hint: you want to be one of them). You’ll hear how scrappy founders are landing features in weeks, the simple assets buyers and journalists actually need, and the mindset that turns “busy season” into your biggest sales season. Tune in to walk away with clear priorities, fresh pitch angles, and the confidence to get seen—and sold—beyond social.

In This Episode, You’ll Learn:

00:00 - Who is Gloria Chou PR?

02:02 - Why you should be EXCITED for busy season!

05:00 - How to get your product into gift guides.

06:39 - What makes you stand out to press editors?

08:00 - The #1 AI tip no one is talking about!

09:47 - How important are great product photos?

11:05 - How to get more PR in five minutes with Perplexity!

14:44 - What do PR experts look for in your pitch?

20:37 - How often should you send out pitches about your product?

23:00 - How to rank on AI’s SEO and get recommended by Chat GPT.

26:26 - Why you should set up Google News Alerts for your name and your product’s name.

28:55 - A smarter way to prompt AI searches.

30:54 - How to avoid overwhelm in your busiest season.

34:45 - How 10% of your actions can drive 90% more results!

Resources + Links

Get featured in gift guides and dominate AI search - join the masterclass here!

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Jacqueline on IG: @theproductboss

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Gloria Chou: @gloriachoupr

Ever wish you could start fresh and build your business your way? Today’s coaching session is your reminder that every new season brings opportunity, and sometimes the most powerful growth comes after a bold reset. My guest Karen Steuer of Tangled Roots Herbal built a $200,000 retail business, and when she realized the model was no longer serving her health or happiness, she courageously chose to reinvent her business online. In this conversation, you’ll hear what it looks like to pivot with purpose, release what no longer fits, and rebuild a business that supports the life you truly want.

In This Episode, You’ll Learn:

00:00 Where do you start when you’re “a mess”?

04:30 Making the bold decision for what’s best for your health and the health of the business.

07:15 How to know if it’s the right time to make a pivot in business.

10:00 The mindset shift it takes to rebuild for profit.

12:45 How to trust the process when you’re in an uncertain season in business.

19:30 Get in front of new audiences and accelerate sales.

Resources + Links

The wait is over! Enrollment for The Product Boss Sales Accelerator is now open. This is the program where product-based business owners just like you learn how to grow sales, expand into new channels, and build profitable businesses, without piecing it all together alone. Enrollment won’t be open for long, so grab your spot before doors close. Sign up here.

Get business tips sent right to your inbox - join the newsletter!

Watch on YouTube

Follow

Jacqueline on IG: @theproductboss

theproductboss.com

Karen Steuer: @tangled_roots_herbal

Welcome back Product Bosses! Let’s talk real numbers. What would an extra $10,000 this holiday season look like for your business? In this episode, I’m walking you through the exact formula to map out your $10K plan—whether that’s over a weekend, a month, or even in a single hour! I’m breaking down how to align your sales target with your best-selling products, calculate exactly how many units you need to sell, and shift from “I hope” to “I’ve got a plan.”

So many product-based business owners go into Q4 without a clear strategy. They think they need more products, more time, or more content—but what they really need is focus and simplicity. I’m showing you how to reverse engineer your holiday sales goal by choosing one standout product or offer, pricing it profitably, and creating visibility strategies that actually work. This is just a sneak peek of what we’re diving into inside the Rock Your Holiday Promotions Challenge, but I wanted to bring it to you here on the podcast so you can start taking action today.

If you’ve been feeling stuck, unsure of what’s possible, or overwhelmed by Q4, this episode is your sign that it can be simpler—and way more profitable—than you think. We’re doing the math (not the drama), and I’m showing you how to build a path to that $10K holiday season with clarity and confidence. Let’s do this together.

Resources:

• Registration is officially OPEN for the Rock Your Holiday Promotions Challenge — our most popular free event of the year! In just 5 days, I’ll help you map out your complete holiday promotional plan so you know exactly what you’re selling, where you’re selling, and how to make this your most profitable season yet.
• If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes. Check out this totally free playlist of episodes here.
• Join our mailing list for access to additional training and support to turn your business into the best it can be.
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Welcome back Product Bosses! Let’s talk about the truth: if you’re waiting until November to plan your holiday sales, you’ve already missed half the season. Q4 is your biggest opportunity of the year, and in this episode, I’m giving you the 2025 Holiday Sales Strategy: Dos and Don’ts so you can finally stop winging it and start winning it.

Whether you’re selling on Etsy, Shopify, wholesale, or at in-person markets, I’ll show you how to avoid the costly mistakes that leave money on the table and what to do instead so you can go into this holiday season prepared, confident, and ready to sell out.

You’ll learn:

• The 5 holiday sales strategies that actually move the needle in 2025
• The 5 mistakes that stall growth and kill your margins
• How to spotlight your best sellers, plan promotions early, and simplify your marketing
• Why OPA (Other People’s Audiences) is your shortcut to more visibility without ads or endless content

If you’ve been feeling behind, unsure what to sell, or stuck relying only on social media, this episode is exactly what you need to reset, refocus, and finally have a Q4 that feels as good as it sells.

Resources:

• Registration is officially OPEN for the Rock Your Holiday Promotions Challenge — our most popular free event of the year! In just 5 days, I’ll help you map out your complete holiday promotional plan so you know exactly what you’re selling, where you’re selling, and how to make this your most profitable season yet.
• If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes. Check out this totally free playlist of episodes here.
• Join our mailing list for access to additional training and support to turn your business into the best it can be.
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Mentioned in this Episode:

Instacart

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Gloci

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