Welcome back Product Bosses! Let’s get real—if you’re waiting until October to prep for your holiday sales, you're already behind. September is your power month, and in this episode, I am giving you the roadmap to stop winging it and start winning it. I share why so many product-based businesses underperform during Q4 (hint: it's not because your product isn’t great), and how to start planning now to make this your most profitable season ever.

In this episode, you’ll learn:

• Why September is the most important month of your Q4
• The 3-part Holiday Sales Prep Triangle
• How to avoid the top mistakes that cost product-based businesses thousands
• What to fix on your website, product lineup, and promotion plan – starting today

If you’re feeling overwhelmed, unsure what to sell, or behind on prepping for the holidays, this episode is exactly what you need to reset and refocus. It's not about doing more—it's about doing it smarter. So let’s avoid the last-minute scramble and connect with your ideal customers to finally have a Q4 that feels as good as it sells! And stay tuned: next week, you'll get access to the free Rock Your Holiday Promotions Challenge, our most popular event of the year!

Resources:

• If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes. Check out this totally free playlist of episodes here.
• Join our mailing list for access to additional training and support to turn your business into the best it can be.
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Mentioned in this Episode:

Instacart

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Gloci

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Welcome back Product Bosses! Do you ever feel like the only way to grow your business is to post more, get featured, or go viral? You’re not alone. So many of us have been led to believe that more visibility is the magic key to sales success. But here’s the truth—more eyeballs on your brand won’t fix a leaky sales engine.

In this episode, I’m walking you through the core principle we teach inside the Sales Accelerator: before you scale, you need to audit. I share what happens when students like mine land massive visibility—like going viral, appearing on Shark Tank, or being featured by a celebrity —and what actually makes those moments convert into revenue. Spoiler alert: it’s not just about traffic. It's about having the right systems in place to convert that traffic into consistent, profitable sales.

So if you’ve ever launched a product, run a promo, or had a viral moment and thought, “Why didn’t this convert like I expected?”—this episode is for you. I’ll walk you through our three-part sales engine check: Attract, Convert, Multiply. You’ll discover how to plug your sales leaks, sell more with what you’ve already got, and finally build a business that’s ready to scale. Plus, I’ve got a free checklist to help you fix it fast—grab it in the show notes!

Resources:

• If you’re ready to create a sales engine that works for your product, your life, and your revenue goals, then sign up for our next Sales Accelerator program. No overwhelm. No endless to-do lists. Just simple, strategic shifts that turn your existing efforts into a well-oiled machine.
• Say hello to the Accelerate Your Sales podcast bundle. It’s my absolute best, totally-free playlist of episodes that will show you exactly how to stop being the best kept secret. Click here for your shortcut to more sales!
• Join our mailing list for access to additional training and support to turn your business into the best it can be.
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
• Want to make more money without new customers or new products? Grab my FREE Fix What’s Not Working Checklist and uncover simple tweaks to boost your revenue today. No overwhelm, no extra work—just quick fixes that help your business start paying you more.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Welcome back Product Bosses! Have you ever gotten to a place where your business just doesn’t feel aligned anymore? In today’s heartfelt coaching session, I sit down with Alyse Steiner, the founder of TOSI Nursing Covers, who’s at a crossroads: should she sell her business or shut it down completely? What started as a passionate product born from her experience as a new mom has turned into something she’s now outgrowing—and Alyse is looking for a graceful way to move on.

We dig into what it really means to exit your business—whether it’s through selling your inventory, handing over the reins to a new owner, or simply closing the chapter with intention. I share insights from my own journey of closing and selling businesses and how to look at your business as an asset, not a failure. We also brainstorm strategies for finding a buyer and packaging up the business to sell it as a “business-in-a-box.”

If you’re feeling disconnected from your current business or are dreaming about what’s next, this episode is a must-listen. Learn how to let go with clarity and confidence—and maybe even use this moment as fuel for your next big idea.

Resources:

• Learn more about Alyse’s product at TOCI Mom!
• Follow TOCI Mom on Instagram by clicking here.
• If you’re ready to create a sales engine that works for your product, your life, and your revenue goals, then sign up for our next Sales Accelerator program. No overwhelm. No endless to-do lists. Just simple, strategic shifts that turn your existing efforts into a well-oiled machine.
• Say hello to the Accelerate Your Sales podcast bundle. It’s my absolute best, totally-free playlist of episodes that will show you exactly how to stop being the best kept secret. Click here for your shortcut to more sales!
• Join our mailing list for access to additional training and support to turn your business into the best it can be.
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
• Want to make more money without new customers or new products? Grab my FREE Fix What’s Not Working Checklist and uncover simple tweaks to boost your revenue today. No overwhelm, no extra work—just quick fixes that help your business start paying you more.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Welcome back Product Bosses! Today I’m coaching Sandra Nakashima, a talented chocolatier who’s re-entering the business world after years away. She loves her work but doesn’t want to be tied to long hours, a big team, or endless hustle. Her dream? A beautiful, profitable business that allows her to live fully—without sacrificing her time or energy.

In this session, we dig into the heart of her business model, deciding between growing her chocolate-making classes or her packaged chocolate sales, and uncovering why focusing on one first can make all the difference. You’ll hear how to increase your average order value, simplify your offers, and lean into what’s already working so your business works for you—not the other way around.

If you’ve ever thought, “I love my business, but I don’t want it to take over my life,” this conversation will feel like a deep breath and a clear plan forward. Tune in to learn how to make more while doing less, and build a business that supports the life you want to live.

Resources:

• Learn more about Sandra and her company, Chocolate Making Fun!
• Follow Sandra on Instagram by clicking here.
• If you’re ready to create a sales engine that works for your product, your life, and your revenue goals, then sign up for our next Sales Accelerator program. No overwhelm. No endless to-do lists. Just simple, strategic shifts that turn your existing efforts into a well-oiled machine.
• Say hello to the Accelerate Your Sales podcast bundle. It’s my absolute best, totally-free playlist of episodes that will show you exactly how to stop being the best kept secret. Click here for your shortcut to more sales!
• Join our mailing list for access to additional training and support to turn your business into the best it can be.
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.
• Want to make more money without new customers or new products? Grab my FREE Fix What’s Not Working Checklist and uncover simple tweaks to boost your revenue today. No overwhelm, no extra work—just quick fixes that help your business start paying you more.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF...

Welcome back Product Bosses! This week, I’m coaching Hannah Kirby, the founder of Stable-ish—a brand that’s reimagining how we talk about and accessorize mental health. After her heart-shaped pill case took off on Etsy, Hannah found herself with a loyal audience, a strong brand, and real traction. But despite that success, she’s stuck. Not because of strategy, but because of mindset. And if you’ve ever felt that invisible resistance too—like you’re not sure you’re allowed to go after the life you want—then Hannah’s story is going to hit home.

In this episode, we go beyond tactics and dive into what’s really holding Hannah back: the fear of not being worthy enough to do this work, and the legacy beliefs that tell her she should play it safe. Together, we explore how to rewrite those inner narratives so she can confidently step into the business owner she already is.

You don’t want to miss this one. It’s a powerful reminder that the business you’re building isn’t just about products—it’s about your personal growth, your legacy, and the belief that you’re allowed to want more. Tune in to get re-inspired and start shifting your own mindset today.

Resources:

• Learn more about Stableish and Hannah’s work around mental health awareness.
• Follow Hannah on Instagram by clicking here.
• Say hello to the Accelerate Your Sales podcast bundle. It’s my absolute best, totally-free playlist of episodes that will show you exactly how to stop being the best kept secret. Click here for your shortcut to more sales!
• Join our mailing list for access to additional training and support to turn your business into the best it can be.
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Mentioned in this Episode:



Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

Welcome back, Product Bosses! I know so many of you are out there asking yourselves, “How can I grow this business if I don’t have a big following?” Trust me, I hear this all the time—and I’m here to tell you that you do not need a huge audience to build a successful product-based business. In this re-air of one of our most-loved episodes, I share the story of how I launched my brand, Cuffs Couture, with no social media and no email list—and still turned it into a six-figure success.

What changed everything for me? Learning to get in front of other people’s audiences. In this episode, I’ll walk you through how you can do the same—whether that’s selling on Amazon, at in-person markets, or to wholesale accounts. These are all visibility channels that already come with built-in customers ready to buy. I also talk about why relying on “free” social media isn’t always the smartest path, and how to create a strategy that doesn’t rely on going viral.

So if you’ve been feeling stuck or discouraged about your follower count, this one’s for you. You can still build a thriving business—and I’ll show you how to start exactly where you are.

Note: In this re-aired episode there is mention of one of our programs called Multi-$tream Machine (MSM). Since the original airing of this episode, this program has been updated to be called The Sales Accelerator.

Resources:

• If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes.
• Join our mailing list for access to additional training and support to turn your business into the best it can be.
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

Hey there, Product Bosses! In this episode of the Ask Jacq Series, I’m answering a hot question from one of my students who absolutely dominates at her local farmer’s markets—making $3,000 in just four hours—but can’t get those happy shoppers to buy online. Sound familiar? Whether it’s due to product challenges (like meltable body butters in summer heat) or a website that’s just not converting, we dig into what’s really going on and what you can do to shift from one-time market sales to recurring online revenue.

We talk through how to nurture those leads, and why your website needs to pass the “grandma test” in order to convert. From simplifying customer expectations to improving messaging clarity, this episode is packed with ideas to help you bridge the gap between in-person connection and online convenience.

If you’re a product-based business owner who sells at markets, pop-ups, or in-person events and you want to grow your online store, tune in now. I’ll show you how to meet your customers where they are—and guide them right into your virtual checkout.

Resources:

• If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes.
• Join our mailing list for access to additional training and support to turn your business into the best it can be.
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!

Welcome back, Product Bosses! Ever wonder what you should focus on first when starting your product-based business? In this re-aired favorite episode, I share the exact framework I’d use today if I were starting a brand-new business from scratch. After helping thousands of makers, manufacturers, and product creators over the years, I’ve seen the patterns that lead to success—and the common mistakes that slow people down.

We’re talking about what most people skip (and why it matters!), how to identify your ideal customer, validate your idea, create a scalable product, build a brand with lasting impact, and actually market your product before you ever try to sell it. Plus, I cover the 7 key phases of launching and growing a profitable product business—from “ideate it” to “grow it.”

If you’ve ever wondered, “Where do I start?” or “Am I missing something?”—this episode is the roadmap you’ve been waiting for. Plus I’m giving away my FREE Ultimate Checklist that will help you build and strengthen your Dream Product-Based Business. Listen in for more details.

Note: In this re-aired episode there is mention of one of our programs called Multi-$tream Machine (MSM). Since the original airing of this episode, this program has been updated to be called The Sales Accelerator.

Resources:

• Grab the Ultimate Checklist for Building Your Dream Product-Based Business: TheProductBoss.com/dream
• If you’ve ever wished that someone would just tell you exactly what works when it comes to scaling your product brand into real money, then I have something really special for you. I put together a special bundle of our top podcast episodes.
• Join our mailing list for access to additional training and support to turn your business into the best it can be.
• Consistent content is key to getting more people to see and buy your products. If you want to create great content but you don’t know what to say, or you feel too busy, or you just don’t want to be the face of your brand, no worries – because we’ve got you covered with a year’s worth of consistent content that’s sure to resonate with your audience! If you want to see how easy this can be, click here.

Connect:

• Website: theproductboss.com
• Instagram: @theproductboss

Mentioned in this Episode:

Instacart

Discover more about how Instacart can work for you!

Click here to learn more

Gloci

Use Code JACQUELINESNYDER to get 15% OFF your order!

Click here to shop now!