Épisodes

  • AI In Sales // Yes, Another Selling With AI, But This Time, With Jason Benedict, Founder of Automation Agency // Automate, Integrate, Dominate, Celebrate
    Aug 9 2025

    I've known Jason Benedict for over a decade.

    He's a smart entrepreneur and marketing agency owner who understands the transformative impact of AI on sales and business operations.

    We get into the evolution of AI tools, the benefits of automation, and how you can implement AI solutions to streamline processes and make mo' money.

    We touch on the costs associated with setting up AI systems, the importance of multi-channel communication—multi-media, multi-step—and I get him to give a live demonstration of an AI agent in action.


    Connect With Jason to See This In Action:

    Text: Agency to 947.777.7332 or call or visit:

    Automation.Agency


    Takeaways

    AI is revolutionizing the sales process.

    Automation can save businesses significant time and money.

    Voice AI can operate 24/7, enhancing customer service.

    Understanding your data is crucial for effective AI implementation.

    AI can outperform traditional sales methods by a large margin.

    Small businesses can benefit greatly from AI solutions.

    The setup of AI agents can be quick and efficient.

    AI can capture customer information in real-time.

    Multi-channel communication is essential for modern marketing.

    Businesses should start with simple tasks to integrate AI.


    Chapters

    00:00 Introduction to AI in Sales

    02:41 The Evolution of AI and Its Impact

    05:26 Utilizing AI for Outbound Strategies

    08:07 Legal Considerations in AI Communication

    10:50 Cost-Effectiveness of AI Solutions

    13:38 Building and Training AI Agents

    16:14 Subscription Models and Maintenance of AI

    18:58 Scalability and Suitability of AI for Businesses

    23:28 Managing AI Updates and Knowledge Bases

    25:44 The Role of AI in Business Automation

    29:01 Multi-Channel AI Communication Strategies

    31:45 Live Demo with AI Agent Ava

    35:58 Implementing AI for Business Growth


    Need help with sales, marketing, systems, keeping humanity in all of the above?

    Text or call me: (7 ONE 4) 369-8004 or schedule some time here.

    Unlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/daily


    Become unstoppable in 12 weeks for free, with the 12 Weeks To Peak™ habit tracker: https://wesschaeffer.com/12w


    Connect with me:

    X -- https://X.com/saleswhisperer

    Instagram -- https://instagram.com/saleswhisperer

    LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/


    #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

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    54 min
  • Selling With AI // Practical AI Tips To Grow Your Sales and Improve Your Marketing With Jeremy Shapiro on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®
    Jul 31 2025

    Jeremy Shapiro is back after many years.We discuss his new book as well as the intersection of AI and business growth today...which will be different tomorrow!But you can use technology to enhance your sales and marketing strategies. As usual, automation is important as well as the entrepreneurial mindset, which is probably the toughest component of all of this.We get into a few more things...but I don't want to spoil it for you.00:00 Introduction to AI and Business Growth08:31 The Evolution of Technology in Business11:08 Sales and Marketing Strategies for Growth13:58 The Role of Automation in Business Efficiency16:37 Entrepreneurial Mindset and Problem Solving19:17 The Importance of Testing and Implementation21:59 Leveraging AI for Business Optimization24:43 The Value of Mentorship and Continuous Learning27:08 Final Thoughts on Business Growth and AI41:27 Introduction and Context44:11 Embracing Change and Personal Growth46:17 The Importance of Focus and Mastery48:55 Leveraging AI and Automation for Business SuccessUnlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/dailyBecome unstoppable in 12 weeks for free, with the 12 Weeks To Peak™ habit tracker: https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

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    53 min
  • Entrepreneurship // Donny Hackett Shares How To Launch Your SaaS Side Hustle...and Keep Salespeople Honest on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®
    Jul 5 2025

    Donny Hackett is the founder of VeriDeal.He is launching this with a friend/partner because when he got laid off from AWS, he found his job efforts thwarted by other sales reps who had no problem lying about their accomplishments.So he created a new SaaS platform for sales reps to verify and track their closed deals. We get into Donny's background in sales, the importance of trust and verification in the sales process, and how technology, particularly AI, is changing the landscape of sales. I grilled Donny pretty hard about how he has developed VeriDeal and how it solves the problem he says it does.Whether you need the app or not, you will benefit from listening to how he has balanced a growing family, his day job, and entrepreneurship.He’s excited about the launch as am I, so let’s get this party started.00:00 Introduction to Truth in Deals18:23 Donny Hackett's Sales Journey21:05 The Need for Verideal24:00 Challenges in Hiring and Verification26:49 Building Verideal: The Technical Side29:48 Balancing Day Job and Startup32:33 Preparing for Launch35:28 Future of Verideal and Market ImpactUnlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/dailyBecome unstoppable in 12 weeks for free, with the 12 Weeks To Peak™ habit tracker: https://wesschaeffer.com/12wConnect with me:X -- https://X.com/saleswhispererInstagram -- https://instagram.com/saleswhispererLinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/#12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

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    47 min
  • Persuasion Training // The 10 Commandments of Sales With Dr. Persuasion on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®
    Jun 17 2025

    Dr Persuasion, Yaniv Zaid, joins me on episode 720 of The Sales Podcast to discuss his book, "The 21st Century Sales Bible: Mastering The 10 Commandments of Marketing, Negotiation, & Persuasion."


    00:00 Introduction to Dr. Yanniv Zaid

    02:59 The Journey from Air Force to Sales Training

    06:09 The Evolution of Sales in the Digital Era

    09:01 Authenticity in Sales and Marketing

    12:11 The Role of AI in Sales

    14:59 Dr. Persuasion: The Man Behind the Name

    17:51 Sales as a Religion: The 21st Century Sales Bible

    26:59 The Value Market vs. Price Market

    29:06 Creating Exclusivity and Status in Branding

    32:24 The Importance of Authenticity in Sales

    35:29 The Role of Social Proof in Decision Making

    39:21 The Shift Towards Transparency in Business

    42:02 Persuasion Techniques in Sales and Law

    44:53 The Art of Listening in Sales Conversations

    48:00 Identifying and Quantifying Client Pain Points

    50:40 Building Trust Through Authenticity and Social Proof

    Unlock the secrets of sales success by understanding what makes people do the things they do—access your free training: https://wesschaeffer.com/daily

    Become unstoppable in 12 weeks for free, with the 12 Weeks To Peak™ habit tracker: https://wesschaeffer.com/12w

    Connect with me:

    X -- https://X.com/saleswhisperer

    Instagram -- https://instagram.com/saleswhisperer

    LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/

    #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #GrowthMindset

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    1 h et 8 min
  • Entrepreneurial Advice // Walked away from the 150-person company he founded to be an entrepreneur // Mike Pritchett shares how to win on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®
    Jun 12 2025

    #12WeeksToPeak #PersonalDevelopment #SelfImprovement #GrowthMindset #LifeLessons

    Show notes:

    https://wesschaeffer.com/blog/mike-pritchett

    Guest Site: https://www.buzztrail.ai/

    Guest LinkedIn: https://www.linkedin.com/in/mike-pritchett/

    Company LinkedIn: https://www.linkedin.com/company/buzztrail-ai/


    Get daily tips on sales, marketing, entrepreneurship...and a little Brazilian Jiu-Jitsu for free at https://wesschaeffer.com/daily


    Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w


    Connect with me:

    X -- https://X.com/saleswhisperer

    Instagram -- https://instagram.com/saleswhisperer

    LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/


    #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #GrowthMindset

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    58 min
  • Sales Training // Jab Your Prospects, Flip The Script, Control the Sale // Learn How on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®
    Jun 5 2025

    #12WeeksToPeak #salestraining #SelfImprovement

    I'm going solo today to start year 13 of The Sales Podcast, episode 718.

    I updated an old blog post about "jabbing hard-charging" prospects to 'flip the script' in sales.

    Our job in sales is to disqualify prospects, engage them effectively, and ask the right questions.

    I share insights from my extensive experience in sales, highlighting the need for curiosity and understanding the prospect's needs.

    I had a little mishap with my standing desk...and then get into sales techniques, focusing on how to start the conversation in sales and handle unexpected challenges.

    Improve your sales process with these insights and close more sales by having better business conversations.

    Get ready for a season of growth via great sales training!
    "Our job is to disqualify the prospect, not qualify."
    "Your prospects are not you."
    "Hearing no early is a win."
    "Selling is the transference of a feeling."
    "You either win or you learn."
    "You prove you're different by being different."


    00:00 Introduction to Flipping the Script
    03:01 Understanding the Sales Process
    06:02 The Importance of Disqualifying Prospects
    08:54 Engaging with Prospects Effectively
    12:11 The Role of Curiosity in Sales
    15:00 Recognizing the Prospect's Needs
    18:04 Asking the Right Questions
    21:00 Using Control in Conversations
    24:00 The Human Element in Sales
    26:48 Final Thoughts on Sales Strategies

    Get daily tips on sales, marketing, entrepreneurship...and a little Brazilian Jiu-Jitsu for free at https://wesschaeffer.com/daily

    Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w

    Connect with me:
    X -- https://X.com/saleswhisperer
    Instagram -- https://instagram.com/saleswhisperer
    LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/

    #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #growthmindset

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    28 min
  • To Raise Your Prices, Raise Your Standards
    May 27 2025

    #12WeeksToPeak #PersonalDevelopment #SelfImprovement #GrowthMindset #LifeLessons

    Aim High, Raise Your Prices, Raise Your Standards, Make More Sales: Bill Rice

    Bill Rice, fellow class of '92 alum from @usafaofficial, joins me as I publish this on the 33rd anniversary of our graduation.

    00:00 Introduction and Background

    01:03 Lead Generation Strategies

    03:22 Navigating the Noise in Sales

    05:21 The Evolution of Sales Techniques

    09:10 Cold Calling and Email Strategies

    11:52 Leveraging Technology in Sales

    15:16 Content and Engagement Strategies

    19:00 Surveys and Lead Capture Techniques

    23:29 Using LinkedIn for Outreach

    26:42 AI in Sales Follow-ups

    29:15 Nostalgia and Technology: A Generational Shift

    31:59 The Impact of AI on Human Interaction

    35:01 Creativity in the Age of Automation

    37:56 Navigating Advertising in a Digital World

    41:00 Building Connections in a Changing Landscape

    Get daily tips on sales, marketing, entrepreneurship...and a little Brazilian Jiu-Jitsu for free at https://wesschaeffer.com/daily

    Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w

    Connect with me:

    • X -- https://X.com/saleswhisperer
    • Instagram https://instagram.com/saleswhisperer

    LinkedIn http://www.linkedin.com/in/thesaleswhisperer/

    #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment #LifeAdvice #GrowthMindset

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    1 h
  • Negotiate or die hungry, skinny, and sad. Andres Lares on The Sales Podcast.
    May 22 2025

    #12WeeksToPeak #negotiation #SelfImprovement #LifeLessons

    In this conversation, I sit down with Andres Lares, a negotiation expert, to discuss the intricacies of negotiation, leadership, and sales training.

    Believe it or not, we get into the importance of goodwill in business relationships. (I always leave a little meat on the bone so my prospects and business partners want to come back to work with me.)

    As The Sales Whisperer®, of course, we discuss the value of training.

    As a Brazilian Jiu-Jitsu practitioner, I discuss being adaptable as a key component of a negotiation training program.

    As an Air Force veteran, we get into the role of leadership in employee retention. (Unfortunately, leadership is sparse in the military, the private sector, schools, churches, HOAs, PTAs, Little League, and everywhere in between...But I digress.)

    As usual, balance is key in business and in life, so we look at the need for creating a balance between structure and flexibility in sales processes, as well as the significance of self-reflection and feedback for personal growth.

    "The worst-case scenario is not a no."

    We agree on the philosophy of incremental improvement and the necessity of practice and preparation in negotiation and in life.

    We also agree on the intricacies of negotiation and the importance of tailored training for effective communication. You must understand the buyer's perspective and maintain integrity in your business: prospecting, selling, and fulfillment roles.

    As we say in the military, the more you bleed in training, the less you bleed in battle, so we dive into the significance of preparation, emotional intelligence, and the role of negotiation training in building confidence and credibility.

    Finally, Lares shares insights on the challenges of hiring skilled facilitators and the value of asking the right questions to uncover the truth in negotiations.

    "Nothing convinces like conviction."

    GUEST INFO:

    • Guest Site: https://www.shapironegotiations.com/resources/books/
    • Guest LinkedIn: https://www.linkedin.com/in/andreslares/
    • Guest X: https://x.com/sninegotiations
    • Guest Instagram: https://www.instagram.com/shapiro_negotiations_institute/


    00:00 Introduction to Negotiation and Leadership

    02:49 The Power of Nice in Negotiation

    06:08 Value-Based Negotiation Strategies

    09:05 The Importance of Training and Adaptability

    11:59 Balancing Structure and Flexibility in Sales

    14:55 The Role of Leadership in Employee Retention

    18:10 Investing in People for Long-Term Success

    20:56 The Incremental Improvement Philosophy

    24:04 The Role of Feedback and Self-Reflection

    27:11 The Importance of Practice and Preparation

    30:48 The Art of Negotiation and Training

    39:41 Understanding the Buyer’s Perspective

    42:15 The Importance of Integrity in Sales

    46:43 Tailored Training for Effective Negotiation

    53:19 Books and Resources for Negotiation Skills

    Not for the mediocre majority: Learn how I get more done in a quarter than most achieve in a decade in 12 Weeks To Peak™ https://wesschaeffer.com/12w

    Connect with me:

    • X -- https://X.com/saleswhisperer
    • Instagram -- https://instagram.com/saleswhisperer
    • LinkedIn -- http://www.linkedin.com/in/thesaleswhisperer/


    #12WeeksToPeak #SalesTraining #GoalSetting #PersonalDevelopment

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    1 h et 3 min