Send Rita a text with your thoughts!

Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

Get the Lead Generation Calculator: https://strategictravelentrepreneurpodcast.com/calculator

After taking some unexpected time off for health reasons, I'm back and ready to help you stop throwing spaghetti at the wall with your marketing efforts.

You can't build a strategic travel business without knowing your numbers first, and that means reverse engineering your entire sales approach from expenses to income goals to your perfect sales mix.

I'll walk you through the exact three-step process I use with travel advisors to create intentional sales funnels that actually convert - starting with calculating what your business really needs to cover (hint: it's probably more than you think when you factor in taxes), then determining your ideal product mix, and finally aligning your marketing matrix to support those specific sales goals.

No more marketing everything to everyone or wondering why your efforts aren't translating to bookings.

This is about building the strategic, profitable travel agency you actually want to run, and not just stumbling into whatever sales happen to come your way.

Questions this episode answers:

• What expenses should travel business owners factor into their income goals
• How do you calculate your yearly income goal as a travel entrepreneur?
• How do you build a sales funnel for a travel business?
• How many leads does a travel agent need to reach income goals?
• What's the difference between leads and actual clients in travel sales?
• What is the marketing matrix for travel businesses?
• How do you align marketing efforts with sales goals in travel?
• Why should travel advisors specialize instead of selling all trip types?
• What's the best way to upsell travel clients for higher revenue?

Enjoy (and take action)!

---------------------------------------------------------------

Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
rita@steeryourmarketing.com

Send Rita a text with your thoughts!

Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

Change your money mindset with Chellie's book *affiliate link*: https://amzn.to/3HSwSt0

Are you struggling to find travel clients and feeling like your business has hit a slow patch?

I'm diving into the biggest mistake travel advisors make - waiting around for clients to be attracted to your business instead of actively going out and finding them.

We're talking about three proven methods to generate leads, from non-digital networking and community building to digital strategies like LinkedIn, plus the hybrid approach that gives you the best of both worlds.

If you're ready to stop being passive and start "sending out ships" to find your ideal clients, this episode will give you the clarity and actionable strategies you need to get your travel business back on track.

Questions this episode answers:

• What are the best lead generation strategies for travel agents?
• Should travel agents focus on digital or non-digital marketing?
• What's the difference between attract marketing and proactive marketing for travel businesses?
• How can I use LinkedIn to find travel clients?
• How do I narrow down my travel niche to attract better clients?
• Where do my ideal travel clients spend their time?
• What networking events should travel agents attend?
• How can I partner with other businesses to find travel clients?
• How do I build trust with potential travel clients faster?
• Am I doing enough marketing to grow my travel business?
• How do I leverage other people's audiences to find travel clients?

Enjoy (and take action)!

---------------------------------------------------------------

Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
rita@steeryourmarketing.com

Send Rita a text with your thoughts!

Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

Check out FyndTravel: https://www.fyndtravel.com/

Social media has not been my BFF for a while, and I think I'm finally starting to pick up on some patterns that actually work.

So it's experiment time!

After doing a bit of "studying", I realized I was playing it way too safe with generic content that nobody saves or shares - so I'm switching a few things.

I've decided on a 60-day marketing runway to help with the so-called 'trust recession' that social media is experiencing.

While I had been using my IG account as a pseudo billboard, I'm ready to start spilling my expertise in cruise marketing and this newfound direction has my brain exploding with ideas.

Buckle up because I'm sharing all my thoughts on social media in 2025.

Questions this episode answers:

• Why isn't my travel advisor social media converting to sales?
• What type of social media content gets shares and saves?
• How do I stop being generic on social media as a travel advisor?
• Why should travel advisors focus on one niche instead of everything?
• What makes social media content personal, practical, and punchy?
• What social media mistakes are travel advisors making?
• What Instagram content performs best for travel businesses?
• What's the algorithm travel advisors should really focus on?
• Why isn't consistent posting enough for travel business growth?

Enjoy (and take action)!

---------------------------------------------------------------

Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
rita@steeryourmarketing.com