Send Rita a text with your thoughts!

Get at least 6 months of content with YOU in it at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/

If you're wondering where to find clients who don't micromanage, actually value your expertise, and are ready to book, buckle in.

I'm sharing the exact communities, organizations, and lifestyle groups where high-value travelers naturally gather, think beyond the obvious and get ready for some seriously creative ideas.

Plus, I'll help you figure out if your current niche is specific enough or if you need to get way more targeted.

Questions this episode answers:

• What's the difference between demographic and psychographic niching for travel advisors?
• Where do high-value travel clients hang out?
• What professional organizations should travel advisors join to find clients?
• How can travel advisors use wine clubs to find clients?
• Should travel advisors attend networking events or join communities instead?
• What are the best places to find luxury travel clients in 2026?
• Can book clubs be a source of travel clients for advisors?
• What types of fitness and wellness communities attract travel buyers?
• How can travel advisors partner with local businesses to find clients?
• What professions need continuing education credits that travel advisors can leverage?
• Where should B2B travel advisors look for corporate clients?
• How do I find group travel clients through existing communities?
• What online forums and communities have potential travel clients?
• How can travel advisors leverage hobby-based groups like astronomy or DND?

Join us for the Project Management Webinar: https://programs.steeryourmarketing.com/products/off

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Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
rita@steeryourmarketing.com

Send Rita a text with your thoughts!

Get at least 6 months of content with YOU in it at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/

I don't know about you, but 2025 was a dumpster fire in so many ways.

It also had some incredible wins I didn't see coming.

I'm pulling back the curtain on everything from major health struggles and revenue misses to Summer Camp at Sea success and hitting that 1,000+ attendee goal for Prep for Wave Week.

You'll hear the unfiltered truth about what worked in my travel education business, what flopped hard, and why my word for 2026 is all about craving stability after this chaotic year.

If you're tired of the highlight reel BS and want honest insights on building a travel business through the messy stuff, grab your bevvie and let's chat.

Questions this episode answers:

• How do you handle major health challenges while running a travel business?
• What are the biggest lessons from running travel industry events in 2025?
• How early should you promote a group trip or travel event?
• Why is specificity important when marketing to travel clients?
• How can travel advisors use networking to grow their business?
• What makes Summer Camp at Sea different from other travel advisor events
• How do you recover from missing Black Friday sales goals?
• Why do face-to-camera reels matter for travel marketing in 2026?
• How do you know when it's time to rebrand your travel business?
• What are the signs you need professional branding for your business?
• How can AI tools help travel advisors with content marketing?

Enjoy (and take action)!

---------------------------------------------------------------

Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
rita@steeryourmarketing.com

Send Rita a text with your thoughts!

Get at least 6 months of content with YOU in it at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/

Join us for the Business Maintenance Webinar: https://programs.steeryourmarketing.com/products/offers/view/1190839

So I did something a little crazy in November...I challenged myself to write a blog post every single day.

Spoiler alert: I didn't hit my goal of 30 posts, but what I gained was way more valuable than just checking off a to-do list.

I'm sharing all the messy details about keyword research struggles, using AI to speed up my workflow, and why I had to give myself grace when life decided to life.

Plus, you'll get the real numbers on how blogging has already doubled my website traffic even with fewer posts than I planned.

Questions this episode answers:

• How long does it take to write a blog post using AI?
• What is keyword research and why does it take so long?
• How many blog posts do you need before your website gains traction?
• What tools are best for keyword research for bloggers?
• How do you use AI to write blog posts faster?
• What is the difference between main keywords and supplementary keywords
• How many times should you use your main keyword in a blog post?
• What happens when you blog every day for a month?
• What are long tail keywords and how do they help small bloggers?
• How can blogging help travel advisors grow their business?
• What is keyword competition and how does it affect blog rankings?
• How do you overcome blogging inconsistency?

Link to Nina Clapperton's Blogging and AI Resources: https://ritaventures--ninaclapperton.thrivecart.com/sheknowsseo/ (affiliate link)

I have purchased and used: 6 Months to 50K Sessions, SEO Spreadsheets, and Group Growth Accelerator.

I'm also part of Profitable Part Time Blogger (https://ritaventures--ninaclapperton.thrivecart.com/profitable-part-time-blogger/), which is currently in the She Knows Everything Bundle: https://ritaventures--ninaclapperton.thrivecart.com/she-knows-everything-bundle/

Join us for the Project Management Webinar: https://programs.steeryourmarketing.com/p

---------------------------------------------------------------

Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
rita@steeryourmarketing.com

Send Rita a text with your thoughts!

Finally work on your travel business at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/

Want to know exactly what I'd be looking at if you hired me as your Chief Marketing Officer?

I'm walking you through my complete audit process, from reviewing your messaging and voice of customer research to evaluating your ROI and figuring out what's actually driving results in your travel business.

This isn't about throwing spaghetti at the wall or doing all the marketing things because someone in a Facebook group said so.

We're getting strategic, intentional, and making sure every marketing dollar and every hour you spend is actually moving the needle toward your 2026 goals.

Questions this episode answers:

• What does a Chief Marketing Officer do for a travel business?
• How do I conduct a marketing audit for my travel agency?
• What should I review first when evaluating my travel business marketing?
• What is a Voice of Customer audit and why does it matter for travel advisors?
• How do I evaluate which marketing channels are working for my travel business?
• What marketing metrics should travel advisors be tracking?
• How do I know if I'm spending money in the right places for marketing?
• How do I audit my website copy and messaging as a travel advisor?
• How often should I update my brand photos and marketing assets?
• What should I include in my marketing matrix as a travel advisor?
• How do I evaluate my marketing ROI in my travel business?
• Which marketing investments are worth it for travel agency owners?
• How do I know when to stop using a marketing strategy that isn't working?
• How do I identify my ideal client for better marketing results?
• Should travel advisors attend marketing conferences or industry events?

Enjoy (and take action)!

---------------------------------------------------------------

Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
rita@steeryourmarketing.com

Send Rita a text with your thoughts!

Finally work on your travel business at Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/

Marcie Muensterman went from total burnout (missing Christmas, sleeping with her phone under her head, snapping at everyone) to building a six-figure travel business in just 20 hours a week.

She's breaking down why limiting yourself to 5-6 clients per month isn't crazy, how to stop believing the lies about needing to be available 24/7 for luxury clients, and why Facebook groups might be the smartest move you're not making.

If you're tired of working all the time and barely clearing six figures despite massive sales, or you're wondering if there's actually a better way to do this whole travel advisor thing, you need to hear this conversation.

Marcie's FB Group: https://www.facebook.com/groups/703198800848069

Marcie's Podcast: https://thetraveladvisormarcie.com/no-bs-travel-advisor-podcast

Questions this episode answers:

• What are the red flags of being misclassified as a 1099 contractor instead of an employee?
• What boundaries should travel advisors set with clients to avoid burnout?
• How many clients should a travel advisor take per month?
• Do luxury travel clients really need 24/7 availability from their travel advisor?
• Should travel advisors ask clients for their budget upfront?
• How do you increase your minimum spend per client as a travel advisor?
• Can you build a successful travel business using only a Facebook group without a website?
• Should travel advisors make their Facebook groups public or private?
• What host agencies pay the highest commission rates to travel advisors?
• How do you recover from travel advisor burnout and rebuild your business?
• What are the warning signs of a problematic host agency relationship?
• How do you sell higher-priced travel without focusing on budget?
• Should travel advisors specialize in one destination or be generalists?
• How do you maximize commission on each travel booking?
• What advice should travel advisors ignore in the industry?
• How do you build a referral-based travel business?

Enjoy (and take action)!

---------------------------------------------------------------

Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
rita@steeryourmarketing.com

Send Rita a text with your thoughts!

Shop Travel Industry Black Friday: https://strategictravelentrepreneurpodcast.com/blackfriday

Get the Black Friday Bingo Board for giveaways: https://programs.steeryourmarketing.com/products/offers/view/1189130

Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/

What if the only thing standing between you and a thriving travel business is your own mindset?

I'm chatting with the amazing Iris from wmnsWORK and By Iris about what it really takes to build a successful travel business.

Spoiler alert: it's not about having the perfect strategy or working yourself into the ground.

We're talking mindset shifts, finding your people through peer support, and why leaning into your weird, unique story is actually your biggest competitive advantage.

Iris also shares how her tourism accelerator has helped travel entrepreneurs quit their 9-to-5s and triple their bookings without the burnout.

If you're ready to stop playing small and start betting on yourself, you're going to love this conversation.

Learn more about the wmnsWORK Tourism Accelerator: https://wmnswork.com/

Questions this episode answers:

• How do I build a successful travel business without burning out?
• Why is mindset more important than strategy for travel entrepreneurs?
• What is the wmnsWORK Tourism Accelerator and how can it help my travel business
• How do I stand out from other travel advisors in a crowded market?
• What skills do I need to start a travel business?
• How do I build confidence as a new travel advisor?
• How can I use AI in my travel business?
• What is a DMC and how do travel advisors work with them?
• How do I manage my energy as a small business owner?
• How do I tell my story to attract the right clients?
• What is a rep company in the travel industry?
• How do I price my services as a travel advisor?
• Why should I lean into my personal story as a travel business owner?

Enjoy (and take action)!

---------------------------------------------------------------

Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
rita@steeryourmarketing.com

Send Rita a text with your thoughts!

Take the podcast survey: https://forms.gle/CeqJQkuZbEZ6jNeZA

Get the Black Friday updates: https://programs.steeryourmarketing.com/products/offers/view/1189130

Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/

If you're spending all day in your inbox and still going to bed wondering if you missed something important, this one's for you.

I'm sitting down with Mary Beth Lynn from Assistants that Work, who went from working 60-80 hour weeks (and nearly losing her marriage) to running her travel business in just 20 hours a week.

Email management was a HUGE part of that transformation.

We're breaking down exactly how to stop letting suppliers and clients control your day, why that second email address isn't the solution you think it is, and the simple folder method that will actually get you to inbox zero.

Plus, we're talking about why chasing those top agent trips might not be the definition of success you really want.

Connect with Mary Beth on LinkedIn: https://www.instagram.com/marybethlynn

Questions this episode answers:

• How can travel advisors achieve inbox zero and maintain it daily?
• What is the difference between delegating and abdicating tasks to a virtual assistant?
• Why do travel advisors feel like they're drowning in emails every day?
• Should I create a separate email address for suppliers and clients?
• What is the review instead of do method for managing a travel business?
• How many hours can I save per week by implementing better email management systems?
• What email folders should travel advisors use to organize their inbox?
• Should I use the starring method to keep track of important emails?
• How do I stop feeling pressured to respond to emails within 15 minutes?
• What is the plus sign email hack and should new travel agents use it?
• Why doesn't unsubscribing from supplier emails actually work long term?
• How can I use email filters to automatically organize incoming messages?
• Should travel advisors turn off email notifications on their phone and computer?
• What is context shifting and how does it affect travel agent productivity?
• Do I really need to check supplier emails to find current specials and promotions?
• How can I stop working 60-80 hour weeks in my travel agency?
• What workflow systems do I need before hiring a virtual assistant?
• How do I set client expectations for email response times?

Enjoy (and take action)!

---------------------------------------------------------------

Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
rita@steeryourmarketing.com

Send Rita a text with your thoughts!

Take the podcast survey: https://forms.gle/CeqJQkuZbEZ6jNeZA

Get the Black Friday updates: https://programs.steeryourmarketing.com/products/offers/view/1189130

Summer Camp at Sea: https://strategictravelentrepreneurpodcast.com/summer-camp-at-sea/

Feeling like you're failing at business?

Real talk- you don't suck, you're just unfamiliar with it.

*Boom* right?!

Most of us weren't raised to be entrepreneurs, so of course things like lead generation, systems, and marketing consistency feel hard.

I'm breaking down the actual muscles you need to flex as a travel business owner, from decision-making to boundary-setting, and why comparing yourself to others is a total trap.

Plus, I'm sharing my own struggle with a blogging challenge that's kicking my butt to prove we're all learning something new.

Lead Magnet Workshop: https://programs.steeryourmarketing.com/products/courses/view/1189129

Questions this episode answers:

• Why do I feel like I'm bad at running my travel business?
• How do I create workflows and systems for my travel agency?
• What muscles do travel advisors need to develop as business owners?
• Why is lead generation so hard for new travel agents?
• How can I stop comparing myself to other travel business owners?
• What marketing strategies should I focus on as a new travel advisor?
• How do I set boundaries as a work-from-home travel entrepreneur?
• How do I transition from employee mindset to entrepreneur mindset?
• What content should I create to market my travel agency?
• How long does it take to get good at blogging for my travel business?
• What are the three I's of successful social media content for travel advisors?
• How do I make decisions confidently in my travel business?

Enjoy (and take action)!

---------------------------------------------------------------

Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
rita@steeryourmarketing.com