Send Rita a text with your thoughts!

Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

Get the Lead Generation Calculator: https://strategictravelentrepreneurpodcast.com/calculator

After taking some unexpected time off for health reasons, I'm back and ready to help you stop throwing spaghetti at the wall with your marketing efforts.

You can't build a strategic travel business without knowing your numbers first, and that means reverse engineering your entire sales approach from expenses to income goals to your perfect sales mix.

I'll walk you through the exact three-step process I use with travel advisors to create intentional sales funnels that actually convert - starting with calculating what your business really needs to cover (hint: it's probably more than you think when you factor in taxes), then determining your ideal product mix, and finally aligning your marketing matrix to support those specific sales goals.

No more marketing everything to everyone or wondering why your efforts aren't translating to bookings.

This is about building the strategic, profitable travel agency you actually want to run, and not just stumbling into whatever sales happen to come your way.

Questions this episode answers:

• What expenses should travel business owners factor into their income goals
• How do you calculate your yearly income goal as a travel entrepreneur?
• How do you build a sales funnel for a travel business?
• How many leads does a travel agent need to reach income goals?
• What's the difference between leads and actual clients in travel sales?
• What is the marketing matrix for travel businesses?
• How do you align marketing efforts with sales goals in travel?
• Why should travel advisors specialize instead of selling all trip types?
• What's the best way to upsell travel clients for higher revenue?

Enjoy (and take action)!

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Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
rita@steeryourmarketing.com

Send Rita a text with your thoughts!

Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

Change your money mindset with Chellie's book *affiliate link*: https://amzn.to/3HSwSt0

Are you struggling to find travel clients and feeling like your business has hit a slow patch?

I'm diving into the biggest mistake travel advisors make - waiting around for clients to be attracted to your business instead of actively going out and finding them.

We're talking about three proven methods to generate leads, from non-digital networking and community building to digital strategies like LinkedIn, plus the hybrid approach that gives you the best of both worlds.

If you're ready to stop being passive and start "sending out ships" to find your ideal clients, this episode will give you the clarity and actionable strategies you need to get your travel business back on track.

Questions this episode answers:

• What are the best lead generation strategies for travel agents?
• Should travel agents focus on digital or non-digital marketing?
• What's the difference between attract marketing and proactive marketing for travel businesses?
• How can I use LinkedIn to find travel clients?
• How do I narrow down my travel niche to attract better clients?
• Where do my ideal travel clients spend their time?
• What networking events should travel agents attend?
• How can I partner with other businesses to find travel clients?
• How do I build trust with potential travel clients faster?
• Am I doing enough marketing to grow my travel business?
• How do I leverage other people's audiences to find travel clients?

Enjoy (and take action)!

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Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
rita@steeryourmarketing.com

Send Rita a text with your thoughts!

Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

Check out FyndTravel: https://www.fyndtravel.com/

Social media has not been my BFF for a while, and I think I'm finally starting to pick up on some patterns that actually work.

So it's experiment time!

After doing a bit of "studying", I realized I was playing it way too safe with generic content that nobody saves or shares - so I'm switching a few things.

I've decided on a 60-day marketing runway to help with the so-called 'trust recession' that social media is experiencing.

While I had been using my IG account as a pseudo billboard, I'm ready to start spilling my expertise in cruise marketing and this newfound direction has my brain exploding with ideas.

Buckle up because I'm sharing all my thoughts on social media in 2025.

Questions this episode answers:

• Why isn't my travel advisor social media converting to sales?
• What type of social media content gets shares and saves?
• How do I stop being generic on social media as a travel advisor?
• Why should travel advisors focus on one niche instead of everything?
• What makes social media content personal, practical, and punchy?
• What social media mistakes are travel advisors making?
• What Instagram content performs best for travel businesses?
• What's the algorithm travel advisors should really focus on?
• Why isn't consistent posting enough for travel business growth?

Enjoy (and take action)!

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Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
rita@steeryourmarketing.com

Send Rita a text with your thoughts!

Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

Read the blog posts: https://strategictravelentrepreneurpodcast.com

Fill out the Feedback Form: https://forms.gle/gKRg4QmcN869yWbq9

If you've been feeling like nothing's working in your business lately and you're wondering what's the point, you're definitely not alone, and this funk WILL pass.

I'm walking you through four practical exercises that'll help you break through that black hole of doom you might be stuck in right now, starting with some deep breathing and physical movement to calm your frantic mind.

We're going to focus on making your next sale no matter how big or small, lean into your network for support and fresh opportunities, and look at your problems from a completely different angle.

Whether you're at the brink of quitting your travel agency or just need a serious pick-me-up, these aren't just feel-good tips, but actionable steps to get you back on track and remembering why you fell in love with this industry in the first place.

Questions this episode answers:

• How do you overcome travel business burnout and depression?
• What should I do when I feel like quitting my travel agency?
• How can travel agents manage stress and overwhelm?
• How do I make sales when my travel business is struggling?
• What's the fastest way to get travel agency clients when nothing is working?
• How can I regain confidence in my travel business?
• How do you ask your network for travel business referrals?
• What should I do when I feel alone as a travel entrepreneur?
• How can travel agents pivot their business strategy?

Enjoy (and take action)!

---------------------------------------------------------------

Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
rita@steeryourmarketing.com

Send Rita a text with your thoughts!

Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

Join us at Summer Camp at Sea: https://summercampatsea.com

Fill out the Feedback Form: https://forms.gle/gKRg4QmcN869yWbq9

Ready to shake up your travel business and stop the cycle of frustration?

I'm breaking down the seven deadly sins keeping travel agency owners stuck - from hiding behind silence to depending too much on supplier content.

If you're wondering why your bookings aren't flowing or why growth feels impossible, these business sins might be the culprit!

Give your travel biz the tough love it deserves by addressing these fatal mistakes and switching from hobbyist thinking to true CEO mindset.

Your business is a living, breathing entity that needs nurturing, so let's get you visible, vocal, and thriving in 2025 and beyond!

Questions this episode answers:

• What mistakes are preventing my travel agency from growing?
• How can travel advisors stop relying on supplier content for marketing?
• Why isn't my travel business making money despite my efforts?
• How important is showing my face and sharing my story as a travel business owner?
• Why is being specific better than being general in travel marketing?
• How can I stop treating my travel agency like a hobby and start treating it like a business?
• Why are referrals not enough to sustain a travel business long-term?
• How do I develop confidence as a travel advisor to be more visible online?

Enjoy (and take action)!

---------------------------------------------------------------

Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
rita@steeryourmarketing.com

Send Rita a text with your thoughts!

Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

Join us at Summer Camp at Sea: https://summercampatsea.com

Listen to the 3rd Annual Travel Tech Audio Summit: https://takethehelm.thrivecart.com/travel-tech-audio-summit/

In today's chat with my friend Stephanie Cannon, we break down financial technology options for travel business owners.

We explore the four tiers of financial tracking – from pre-tracking to paying yourself on purpose – and compare the pros and cons of popular tools like QuickBooks, Xero, and Wave.

Whether you're a travel hobbyist or strategic travel entrepreneur, understanding your numbers is important for creating cash flow projections and meeting IRS requirements without the headache.

Get ready to stop guessing about your profitability and start implementing financial systems today!

Get Stephanie's Guide to Choosing the Right Financial Tech: https://withstephaniecannon.com/software

Questions this episode answers:

• What financial tracking tools are best for travel advisors?
• How can travel advisors separate business and personal finances?
• Why do travel business owners need financial reporting beyond tax requirements?
• What financial requirements does the IRS have for travel business owners?
• How can travel advisors predict commission income and cash flow?
• What's the difference between CRM systems and financial tracking software?
• How can travel advisors move from financial survival mode to freedom mode?
• What financial technology features should travel business owners look for?
• Why is commission tracking essential for travel advisor financial planning?
• How can travel entrepreneurs use financial data to make strategic business decisions?

Enjoy (and take action)!

---------------------------------------------------------------

Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
rita@steeryourmarketing.com

Send Rita a text with your thoughts!

Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

Join us at Summer Camp at Sea: https://summercampatsea.com

Sign up for the 3rd Annual Travel Tech Audio Summit: https://takethehelm.thrivecart.com/travel-tech-audio-summit/

Ever wondered what tech tools could actually make your life easier as a travel advisor in 2025?

I'm sharing some snippets from this year's Travel Tech Audio Summit featuring seven incredible technologies!

From marketing platforms that do the heavy lifting to CRMs that just make sense, virtual reality site inspections, and AI booking tools that capture revenue you might be missing.

These tech tools are perfect for keeping your momentum going while creating amazing experiences for your clients.

Special thank you to our Summit Featured Speakers:

Nikita France, Founder at Travel Agent Collective
Tim Evans and Krystal Aziz, CEO and VP of Operations at Trazel
Akiva Reich, Co-Founder and CEO at Feeel VR
Arman Bimatov, Co-Founder and CEO at TravelWits
Benoit Cerceau, CEO at OnSpot Travel Solutions
Andrew C. Fowers, CEO & Co-Founder at Shaka Guide
Reid Williams, Founder at Cruisen

Questions this episode answers:

• How can travel advisors use AI booking platforms to increase revenue?
• What technology tools help travel advisors stand out from competitors in 2025?
• How can travel advisors leverage technology to scale their business?
• How are travel tech tools changing the travel advisor business model?

Enjoy (and take action)!

---------------------------------------------------------------

Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
rita@steeryourmarketing.com

Send Rita a text with your thoughts!

Get access to over 2000 cruise video clips: https://programs.steeryourmarketing.com/products/courses/view/1166776

Join us at Summer Camp at Sea: https://summercampatsea.com

Sign up for the 3rd Annual Travel Tech Audio Summit: https://takethehelm.thrivecart.com/travel-tech-audio-summit/

B-Roll and UGC--does that sound like a new language to you??

So many of you have heard me throw these terms around, but I wanted to get really practical about what they are and how you can use them to create amazing social media content.

I'll walk you through exactly what equipment you need, how to capture those perfect 5-10 second clips, and my favorite editing tools.

With these simple strategies, you'll be creating authentic content that builds trust with your audience and showcases your travel expertise way better than those free stock sites ever could.

Questions this episode answers:

• What is b-roll in travel content marketing?
• How do travel agents create effective user-generated content?
• What equipment do travel advisors need to create professional-looking videos?
• How long should travel b-roll clips be for social media?
• What editing apps work best for travel agency social media content?
• How can travel agents use voice-overs with b-roll footage?
• What scenes should travel advisors capture for effective b-roll?
• What panning techniques work best for travel video content?
  
  

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Check out EVERYTHING I offer to support your travel business journey: https://strategictravelentrepreneurpodcast.com/everything/

Say HI on Social:
LinkedIn: https://www.linkedin.com/in/ritaperez19/
Instagram: http://www.instagram.com/takethehelmvbs
FB Group: https://www.facebook.com/groups/529490048073622

Direct EMAIL:
rita@steeryourmarketing.com