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The WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO Workflow

The WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO Workflow

Auteur(s): WorkHacker
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This podcast is produced by Lam Hoang and Rob Garner of WorkHacker Digital. Episodes cover SEO, GEO, AIO, content, agentic workflows, automated distribution, ideation, and human strategy. Some episodes are topical, and others feature personal interviews. Visit www.workhacker.com for more info.

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Épisodes
  • Context Is King: Why Keyword-Led SEO and GEO Are Missing the Mark in the Age of AI
    Sep 24 2025

    For years, SEO revolved around keywords. The formula was simple: find the right phrase, place it strategically, and climb the rankings. More recently, a new idea called Generative Engine Optimization, or GEO, has started to make noise. The goal is to optimize for A-I answers in systems like Chat G-P-T, and Perplexity.

    But here’s the catch. Both keyword-led SEO and early attempts at G-E-O share the same flaw. They prioritize words over context. And in a world where search engines and generative AI now- interpret meaning instead of just matching strings, context is the real king.

    Contact us at info@workhacker.com, or visit www.workhacker.com for more info.

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    7 min
  • The Increasing Importance of Soft Backlinks: How Brand Mentions are Replacing Links in SEO and AI
    Sep 23 2025

    Back in 2013, when I was writing my book "Search and Social", I discussed a concept that many in the SEO community weren’t quite ready to embrace. I talked about brand mentions as a ranking factor – the idea that you didn’t always need a direct hyperlink to gain authority from other websites. At the time, it seemed almost heretical to suggest that something other than a traditional backlink could carry similar weight in search rankings. Contact us at info@workhacker.com, or visit www.workhacker.com for more info.

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    6 min
  • The Importance of Secondary and Tertiary Keywords For Content in SEO and AI
    Sep 22 2025

    Most writers and marketers focus on the primary keyword. It’s the flashy term that goes into the title and meta tag, the one everyone thinks will win them traffic. But here’s the overlooked truth: it’s the supporting keywords—the secondary and tertiary phrases—that transform a decent article into a long-term traffic magnet. Because in SEO and AI today, context is king. If you would like a free one on one consultation, visit us at www.workhacker.com or email to info@workhacker.com.

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    6 min
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