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This Is Strategic Marketing

This Is Strategic Marketing

Auteur(s): Pamela Muldoon
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À propos de cet audio

 This is a strategic marketing podcast, a twice-weekly series hosted by Pamela Muldoon. In under five minutes, you’ll get a story, a challenge, and a smarter next step to help you lead your marketing with clarity and impact. Marketing is busier than ever. Teams are creating more campaigns, more content, and adopting more tools, yet too often, all that motion doesn’t translate into real progress. This podcast explores the moments where marketing loses its way and reframes them into opportunities to think differently, work smarter, and align with what really matters. Each short episode addresses a specific challenge, ranging from broken workflows and scattered personas to campaign launches without a clear finish line. Pamela brings a storyteller’s approach to complex marketing problems, making them simple, relatable, and actionable. Whether you’re a marketing leader, a content strategist, or a practitioner who wants to elevate your work, This Is Strategic Marketing is your twice-weekly pause to step back, see the bigger picture, and move from activity to meaningful impact. Episodes drop every Sunday and Thursday.2024 Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • Are You Marketing to a Buyer or aa Buying Center?

    Are You Marketing to a Buyer or aa Buying Center?
    Sep 21 2025

    In B2B, your buyer rarely makes decisions alone. Finance, IT, operations, and procurement all have a seat at the table. In this episode of This Is Strategic Marketing, Pamela Muldoon shares the smarter next step to move beyond single personas and start engaging the full buying center.

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    4 min
  • When More Tools Don't Mean More Efficiency

    When More Tools Don't Mean More Efficiency
    Sep 18 2025

    Bigger tech stacks don't always mean better results. When tools pile up without clear workflows, marketing teams spend more time updating platforms than doing the work that matters. In this episode of This is Strategic Marketing, Pamela Muldoon shares the smarter next step to streamline your tools and let process drive efficiency.

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    4 min
  • The Myth of the Lone Marketing Hero

    The Myth of the Lone Marketing Hero
    Sep 14 2025

    The loan marketing hero looks admirable on the surface, but in reality, it creates burnout, bottlenecks, and dependency. In this episode of This is Strategic Marketing, Pamela Muldoon shares the smarter next step to shift from being the hero to building systems that make the whole team stronger.

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    4 min
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