In B2B, your buyer rarely makes decisions alone. Finance, IT, operations, and procurement all have a seat at the table. In this episode of This Is Strategic Marketing, Pamela Muldoon shares the smarter next step to move beyond single personas and start engaging the full buying center.

Bigger tech stacks don't always mean better results. When tools pile up without clear workflows, marketing teams spend more time updating platforms than doing the work that matters. In this episode of This is Strategic Marketing, Pamela Muldoon shares the smarter next step to streamline your tools and let process drive efficiency.

The loan marketing hero looks admirable on the surface, but in reality, it creates burnout, bottlenecks, and dependency. In this episode of This is Strategic Marketing, Pamela Muldoon shares the smarter next step to shift from being the hero to building systems that make the whole team stronger.

Too many campaigns treat launch day as the finish line, when it's really just the beginning. Without clear success measures, teams celebrate activity but miss the impact. In this episode of This is Strategic Marketing, Pamela Muldoon shares the smarter next step to give every campaign a scoreboard and align marketing with real business outcomes.

Most marketing teams have personas, but too often they sit unused, buried in files, hidden in slide decks, or forgotten in project folders. When that happens, campaigns are built on assumptions instead of insights. In this episode of This Is Strategic Marketing, Pamela Muldoon shares the smarter next step to bring personas off the shelf and back into the workflow where they can actually guide decisions.

Every marketing team has one: the hidden bottleneck that slows everything down. It's the step in the workflow disguised as "quality control," but actually stalls momentum and drains creativity. In this episode of This is Strategic Marketing, Pamela Muldoon shares the smarter next step to move past bottlenecks and design systems that keep work flowing.

Being busy isn't the same as being strategic. In this episode of This Is Strategic Marketing, Pamela Muldoon unpacks why so many marketing teams confuse motion with progress and how a smarter next step can shift the focus from output to impact. If your calendar is full but results feel thin, this less than 5-minute episode is for you.

In this episode of The Content Leadership Podcast, we dive into the importance of building relationships beyond your immediate team. As a content leader, fostering cross-department connections can unlock new opportunities for collaboration, streamline workflows, and help navigate office dynamics. Discover actionable tips on setting up regular one-on-ones with peers across departments, creating a culture of trust, and setting an example for your team. Whether you're a natural networker or an introvert stepping outside your comfort zone, learn how intentional relationship-building can elevate your leadership and make a meaningful impact on your organization.