Does playing the Instagram game leave you frustrated and disheartened? Join Kathleen for this episode where she shares essential tips on shifting your strategy from "vanity metrics" to optimizing for localized SEO — which is where the real power of Instagram lies for florists. 🥰

An online catalogue strategy that taps into buyer psychology will make ALL the difference! Learn how to increase your average order value with intentional pricing, categorized products, and compelling photos. 🥰

Today I'm sharing five effective (and relatively easy!) pricing strategies that can help you increase your average order value.

And the best part is you can take any one or all five and put them to work for your business this week. 🥰

When it comes to value, all customers are NOT created equal. 🤔

Listen in as Kathleen shares her insights on categorizing sales transactions to help you identify your most valuable customers. And, discover a simple, 30-day plan to optimize your product catalog, increase order value, and leverage the compound effect to drive growth. 🥳

The decision to buy an existing flower biz can feel daunting. 🫣

But thankfully we can now leverage the amazing resources of AI to help us make informed decisions.

In this episode, Kathleen discusses the essential steps to evaluate whether purchasing a florist business is the right move for you. 🥰

I recently reviewed 22 random florist websites across North America and found three common mistakes most of them were making.

So in this episode, I'll reveal what those common mistakes were and show you how to correct them. 🥳

In this episode, Kathleen shares her formula for turning a struggling florist into a high-profit business owner.

Discover the three essential skills you need: embracing the entrepreneurial journey, mastering sales with simplicity, and implementing a rinse-and-repeat marketing plan. 🥳

Are you a floral designer striving to boost your business's profitability? In this episode, Kathleen shares how to transition from struggling florist to high-profit business owner.

This includes sharing her own bumpy journey that took her from corporate marketing executive, to being a highly UN-profitable florist, and finally to being a successful business owner. 📈💐

Get my Flower Boss Toolkit — price with confidence and quote like a pro!