Épisodes

  • The Quiz Master's Guide to Explosive Business Growth With Ryan Levesque
    May 9 2024

    Ryan Levesque, the CEO of The ASK Method Company and a seven-time honoree on the Inc. 5000 list, is an entrepreneur and the #1 national best-selling author of the books Choose and Ask. His expertise has been showcased in publications such as the Wall Street Journal, Harvard Business Review, and Forbes, as well as on NBC News and Fox.

    Moreover, Ryan is a Co-founder and investor in Bucket.io, the foremost technology platform for creating lead generation and customer segmentation assessments. With a staggering 82 million end users worldwide, Bucket.io has engaged roughly 1% of the global population.

    In this episode…

    Are you looking for innovative ways to reach more prospects, personalize your marketing efforts, and boost your sales? Have you considered harnessing the power of quiz funnels, but aren't quite sure how to make them work for your business? Could the secrets behind these highly effective tools be the key to transforming your marketing results?

    Ryan reveals how these funnels aren't just about quizzes or leads; they're about understanding and engaging with your customers on a deeper level. He presents examples where businesses have cut their lead costs while enjoying massive spikes in conversion rates and gathering valuable data. From a groundbreaking pivot during COVID-19 to enabling massive exits, Ryan argues for the power of quizzes in know-your-customer marketing.

    In this episode of Timeless Marketing Podcast, join host Brian Kurtz as he discusses with Ryan Levesque, CEO of The ASK Method Company, the art of mastering quiz funnels for marketing. Learn why these powerful tools can change the game for any business willing to engage customers directly through interactive personalization, gather valuable data, and skyrocket their conversions while keeping leads surprisingly affordable.

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    30 min
  • The Five Masteries To Transform Your Copywriting Into Wealth With Ray Edwards
    May 2 2024

    Ray Edwards is a renowned copywriter with a storied career, possessing a wealth of experience ranging from direct mail to digital launches. His expertise is not confined to writing alone; it encompasses business strategies, judicious use of AI tools, and advocating for personal development as the cornerstone of professional success. Ray is the author of the book How to Write Copy That Sells, is the host of the Ray Edwards Show, and is copywriting consultant.

    In this episode…

    Have you ever wondered what it takes to transform words into wealth? What's the secret behind compelling copy that not only sells but also builds million-dollar businesses? Can letting your "quirkiness" be the key to standing out in the saturated world of personal branding?

    Ray Edwards takes us deep into the heart of copywriting excellence, explaining the five fundamental masteries toward building a sustainable and prosperous career. He emphasizes the power of a peculiar personal brand—one that dares to show authentic uniqueness to the world.

    Tune in to this episode of the Timeliness Marketing Podcast as guest Ray Edwards delves into the strategies and mindset behind becoming a successful copywriter. He goes through his stories and the lessons drawn from them serve as both inspiration and actionable guidance for marketers and copywriters aiming for success in today's fast-paced environment.

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    26 min
  • Building a Thriving Copywriting Business: Lessons Learned With Chris Haddad
    Apr 25 2024

    Chris Haddad is the Founder and CEO of Digital Romance, Inc., a leading provider of digital solutions and services for relationships. He is a renowned direct-response copywriter and entrepreneur. He has created several top-selling programs on ClickBank, such as "Text The Romance Back," "Text Your Ex Back," and "The Language of Desire," leveraging his personal experiences and insights into human relationships to connect with his audience.

    In this episode…

    Many copywriters have been doing it for other people and companies. Have you reached a point where you want to build your copywriting business?

    Expert copywriter and marketing conversion specialist Chris Haddad says that as a copywriter, you're more than just a writer. You're a storyteller, a persuader, and a problem solver. You help businesses communicate their message to the world and do it with style, creativity, and precision. However, building a copywriting business is no easy feat. It takes time, effort, and a lot of hard work to establish yourself as a trusted expert in the field. He shares his journey building a flourishing copywriting business, all while sick and struggling with relationships.

    In today's inspiring episode of the Timeless Marketing Podcast, Brian Kurtz sits down with Chris Haddad, a legendary direct-response copywriter and marketer, as he shares his journey in the copywriting space. Chris explains his journey into copywriting, how he transitioned from freelance copywriting to creating a copywriting business, his punched-in-the-gut (PIG) method in copywriting, and the importance of self-development.

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    27 min
  • Monetizing Untapped Opportunities: The Entrepreneur’s Journey With Mike Koenigs
    Apr 18 2024

    Mike Koenigs is the Founder of Superpower Accelerator, a program that helps business owners identify and monetize untapped opportunities in their business. Committed to transforming business owners into influential thought leaders, he has helped over 61,000 clients get attention and multiply revenue.

    Mike is a 13-time #1 bestselling author, marketer, serial entrepreneur, angel investor, filmmaker, international speaker, and patented inventor. He co-hosts two podcasts, Capability Amplifier with Dan Sullivan and The Big Leap with Gay Hendricks.

    In this episode…

    Being an entrepreneur is an exciting journey that can bring immense satisfaction and success. However, it's not always a walk in the park. The road to success comes with many challenges and obstacles that require hard work, determination, and resilience.

    Mike Koenigs, a serial entrepreneur, says you need to be adaptable, innovative, and constantly looking for ways to improve your business. The good news is that you can overcome these challenges with the right mindset. Constantly learning, growing, and improving yourself as a founder is crucial to stay ahead of the game. He shares his entrepreneurial journey of helping business founders identify and monetize untapped opportunities.

    In today's inspiring episode of the Timeless Marketing Podcast, Brian Kurtz sits down with Mike Koenigs, Founder of Superpower Accelerator, to discuss success strategies for entrepreneurs. Mike shares his entrepreneurial journey, online marketing strategies, career development and time management techniques, and business growth strategies.

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    26 min
  • The Ultimate Guide to Survival in a Rapidly Shifting Market With Perry Marshall
    Apr 11 2024

    Perry Marshall is a renowned business strategist and author, recognized for his expertise in the fields of online marketing, Google AdWords, and sales strategies. His works include best-selling books for entrepreneurs and marketing professionals.

    With a career spanning over two decades, Perry has established himself as a thought leader, constantly pushing the boundaries of digital marketing and sales psychology.

    In this episode…

    Are you prepared to adapt to the rapid changes demanded by today's business world? Do conventional methods suffice in times of upheaval? As companies face the effects of the COVID-19 pandemic, there is a need for offensive strategy instead of passively reacting. So how can you navigate these challenges with agility and resilience?

    Perry Marshall, a strategist for online marketing, expounds on the necessity of flexibility. Entrepreneurs must be able to adapt at a moment's notice. The importance of building trust and exceeding expectations, combined with swift evolution, can serve as the foundation for a thriving business.

    In this episode of the Timeless Marketing Podcast, Brian Kurtz sits down with Perry Marshall, as they dive into lessons for traversing market conditions and finding strategic business opportunities. Perry highlights the continuum between transactional JV)deals and integrated partnerships as well as advice on tailoring business models.

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    29 min
  • The Power of Giving in Networking With Joe Polish
    Apr 4 2024

    Joe Polish is the Founder of Genius Network, an exclusive group of renowned and successful entrepreneurs. He is an established marketer and has helped thousands of businesses, from large corporations to small family-owned companies, generate hundreds of millions of dollars in revenue.

    Additionally, Joe is the Founder and President of Piranha Marketing and the host of three top-rated business and marketing podcasts, including I Love Marketing. He is also a passionate philanthropist and the Founder of Genius Recovery, which works to change the global conversation around addiction and recovery.

    In this episode…

    Networking is not only about making corporate connections but building genuine relationships with people who share your values and interests. The key to successful networking is to be a giver rather than a taker.

    When you freely give your time, expertise, and resources, you create a positive impression and build trust with others. Marketing expert Joe Polish says that being a giver opens opportunities to collaborate, learn, and grow. When you help others succeed, you build a network of allies who will support you when you need support.

    In today's inspiring episode of the Timeless Marketing Podcast, Brian Kurtz sits down with Joe Polish, Founder of Genius Network, to discuss his book and the power of being a giver. Joe talks about his book What’s In It For Them, how to be a giver and deal with takers, mentorship and networking strategies, and the Genius Network. He also explains how to attract and retain subscribers and shares AI's impact on society.

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    26 min
  • Masterclass on Cutting-Edge AI Tactics for Direct Response Marketing With Liana Ling
    Mar 28 2024

    Liana Ling is the CEO of AdSkills, a premier platform providing media buying training for marketers. She has a diversified professional background, starting as legal counsel for approximately a decade before venturing into the world of digital marketing. Known for her rigorous approach to marketing, she has become a reliable source for innovative strategies, particularly in the realm of AI integration for paid advertising.

    In this episode…

    How can you use customer survey data and ChatGPT-4's code interpreter feature to create ads that resonate with specific demographics? What's the significance of metaphorical signals and how does Meta interpret them for targeting? Most importantly, how can modern AI transform marketing?

    Liana Ling of AdSkills emphasizes the "iron triangle,” focusing on faster, better, and cheaper results. She presents her unique round-robin technique for ad copy creation, utilizing the styles of various famous marketers through the prompt capabilities of AI tools like ChatGPT. Additionally, Liana talks about leveraging customer survey data to create ads that deeply resonate with specific demographics.

    In this episode of the Timeless Marketing Podcast, join Brian Kurtz as he features a deep dive into the world of AI-powered media buying with Liana Ling, CEO of AdSkills. Liana discusses her journey from being a lawyer to leading AdSkills and her hands-on approach to maintaining her marketing agency. She also touches on her preference for Magi.co and GPT-4 integration.

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    29 min
  • Unleashing the Power of Webinars With Joel Erway
    Mar 21 2024

    Joel Erway is a webinar consultant at The Webinar Agency, which helps online course creators, coaches, and consultants leverage webinars to sell their products and services, book phone appointments, and generate qualified sales leads. With over six years of delivering sales presentations to various markets, he has helped his clients achieve 7-figure growth exclusively with webinars. Previously, Joel held different engineering positions at R.F. Peck Company, Inc., Clark Patterson Lee, and Lockheed Martin. He is also an esteemed host of two renowned podcasts, the Sold With Webinars and the Experts Unleashed.

    In this episode…

    Are you tired of trying different marketing tactics that produce lackluster results? If so, you're not alone. Many business owners have been there. Fortunately, there is a better, uncomplicated way to grow your business — webinars. As an online course creator, coach, or consultant, you can leverage webinars to sell your products and services, book phone appointments, and generate qualified sales leads.

    However, not all webinar strategies are created equal. The tactics that worked in the past may not work in today's rapidly changing digital landscape. That's why hiring a webinar consultant is crucial — an expert who can help you create webinars, sales presentations, and sales systems that will help you thrive. The webinar guru Joel Erway shares how webinars can be a powerful tool for driving sales and growing your business with the right approach.

    In today's inspiring episode of the Timeless Marketing Podcast, Brian Kurtz and Chris Mason sit down with Joel Erway, webinar consultant at The Webinar Agency, to discuss how to grow through webinars. Joel talks about generating fast sales with webinars, the three high-ticket sales strategies and cost optimization for virtual events, how to launch and leverage mini webinars, and how to create effective "power offers" in webinar marketing.

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    21 min