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Unconsidered: For Modern Entrepreneurs, Business Owners & Marketers

Unconsidered: For Modern Entrepreneurs, Business Owners & Marketers

Auteur(s): Dallas McLaughlin
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À propos de cet audio

Unconsidered is a podcast that explores the psychology of the modern entrepreneur, business owner, marketer and organizational leader. Using modern research, Dallas McLaughlin helps his listeners explore the unconsidered psychology impacting our day-to-day decision making and uses that insight to develop frameworks, brain hacks, mental shortcuts and explores game theory thought exercises to help entrepreneurs overcome their emotions, outthink the competition and lead more efficient businesses, better equipped to scale through increased brand awareness, sales and revenue.© 2025 Unconsidered: For Modern Entrepreneurs, Business Owners & Marketers Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
Épisodes
  • Expectations & Self-fulfilling Prophecies: What We Expect Is What We Get
    Mar 7 2024

    On Season 1 Episode 9:
    Business owners, leaders and managers often hold a certain expectation of their employees. But these expectations change employee by employee. However, what we learn about in this episode of the podcast is loads of research which suggests our expectations of others - and ourselves - becomes reality.

    When leaders hold high-expectations of their employees, they are far more likely to overcommunicate, provide additional support and encouragement, resulting in a higher performing employee. When leaders have low-expectations of their employees, these employees tend to perform more poorly than their cohorts creating quite the chicken and egg scenario.

    Full episode transcripts includes link to all research and reviews can found on my website:
    https://bit.ly/unconsidered-podcast

    ----

    As a 12-year veteran of ad agencies, Dallas has had the pleasure of working on and with hundreds of businesses and marketing teams across travel, hospitality, ecommerce, retail, finance and non-profit. From single person start-ups to national franchises, he's led the strategy, managed the teams and personally executed full-funnel digital marketing strategies to help businesses meet their annual growth goals.

    Arizona Innovation Marketing Association recognized him with its “Rising Star” award because of my expertise and leadership in the advertising industry. He was also named to AZ Central’s “Who’s Next” list honoring outstanding young leaders in Arizona. Along the way, he's been a featured contributor on major industry sites such as Entrepreneur, Inc., Simply Measured, Kissmetrics and appeared on the TED Original podcast, WorkLife with Adam Grant, New York Times #1 Best Selling author of “Originals: How Non-Conformists Move the World."

    Learn more about Dallas at https://dallasmclaughlin.com

    Voir plus Voir moins
    18 min
  • Endowment Effect & Status Quo Bias: What We Possess, Possesses Us
    Aug 31 2023

    On Season 1 Episode 8:
    As organization and business leaders we often find ourselves in possessions of negotiation. In these moments we try to ascribe appropriate value to possessions, people, ideas and more. But we're often allowing personal attachment, emotion and nostalgia to impact the value we ascribe to these things leading to overvalued items and lost opportunities.

    In this episode, we dive into the research of what is happening on a subconscious level in these moments - referred to as the endowment effect - and how this leads us into making other poor decisions having to do with status quo bias and loss aversion.

    Full episode transcripts includes link to all research and reviews can found on my website:

    https://bit.ly/unconsidered-podcast

    ----

    As a 12-year veteran of ad agencies, Dallas has had the pleasure of working on and with hundreds of businesses and marketing teams across travel, hospitality, ecommerce, retail, finance and non-profit. From single person start-ups to national franchises, he's led the strategy, managed the teams and personally executed full-funnel digital marketing strategies to help businesses meet their annual growth goals.

    Arizona Innovation Marketing Association recognized him with its “Rising Star” award because of my expertise and leadership in the advertising industry. He was also named to AZ Central’s “Who’s Next” list honoring outstanding young leaders in Arizona. Along the way, he's been a featured contributor on major industry sites such as Entrepreneur, Inc., Simply Measured, Kissmetrics and appeared on the TED Original podcast, WorkLife with Adam Grant, New York Times #1 Best Selling author of “Originals: How Non-Conformists Move the World."

    Learn more about Dallas at https://dallasmclaughlin.com

    Voir plus Voir moins
    19 min
  • Incentives & Motivation: Driving Performance Through Intrinsic & Extrinsic Motivation
    May 11 2023

    On Season 1 Episode 7:
    Incentives are necessary drivers of motivation and we all have to get paid to perform our craft. But when money is tied to performance, weird things start to happen. Business owners, leaders and entrepreneurs need to understand when and how incentives can drive increased performance, and when they may actually be undermining performance, demotivating employees and creating a decline in performance.

    In this episode, we dive into the research of how applying monetary incentives can undermine an employees intrinsic motivation to perform their skill at a high-level. We look at how organizations are taking the easy route, creating extrinsically motivated environments, producing checklist driven processes driven by looming deadlines, and in this pursuit of performance and productivity are actually creating the opposite effect - killing motivation and performance.

    Full episode transcripts includes link to all research and reviews can found on my website:

    https://bit.ly/unconsidered-podcast

    ----

    As a 12-year veteran of ad agencies, Dallas has had the pleasure of working on and with hundreds of businesses and marketing teams across travel, hospitality, ecommerce, retail, finance and non-profit. From single person start-ups to national franchises, he's led the strategy, managed the teams and personally executed full-funnel digital marketing strategies to help businesses meet their annual growth goals.

    Arizona Innovation Marketing Association recognized him with its “Rising Star” award because of my expertise and leadership in the advertising industry. He was also named to AZ Central’s “Who’s Next” list honoring outstanding young leaders in Arizona. Along the way, he's been a featured contributor on major industry sites such as Entrepreneur, Inc., Simply Measured, Kissmetrics and appeared on the TED Original podcast, WorkLife with Adam Grant, New York Times #1 Best Selling author of “Originals: How Non-Conformists Move the World."

    Learn more about Dallas at https://dallasmclaughlin.com

    Voir plus Voir moins
    27 min

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