On Season 1 Episode 9:
Business owners, leaders and managers often hold a certain expectation of their employees. But these expectations change employee by employee. However, what we learn about in this episode of the podcast is loads of research which suggests our expectations of others - and ourselves - becomes reality.

When leaders hold high-expectations of their employees, they are far more likely to overcommunicate, provide additional support and encouragement, resulting in a higher performing employee. When leaders have low-expectations of their employees, these employees tend to perform more poorly than their cohorts creating quite the chicken and egg scenario.

Full episode transcripts includes link to all research and reviews can found on my website:
https://bit.ly/unconsidered-podcast

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As a 12-year veteran of ad agencies, Dallas has had the pleasure of working on and with hundreds of businesses and marketing teams across travel, hospitality, ecommerce, retail, finance and non-profit. From single person start-ups to national franchises, he's led the strategy, managed the teams and personally executed full-funnel digital marketing strategies to help businesses meet their annual growth goals.

Arizona Innovation Marketing Association recognized him with its “Rising Star” award because of my expertise and leadership in the advertising industry. He was also named to AZ Central’s “Who’s Next” list honoring outstanding young leaders in Arizona. Along the way, he's been a featured contributor on major industry sites such as Entrepreneur, Inc., Simply Measured, Kissmetrics and appeared on the TED Original podcast, WorkLife with Adam Grant, New York Times #1 Best Selling author of “Originals: How Non-Conformists Move the World."

Learn more about Dallas at https://dallasmclaughlin.com

On Season 1 Episode 8:
As organization and business leaders we often find ourselves in possessions of negotiation. In these moments we try to ascribe appropriate value to possessions, people, ideas and more. But we're often allowing personal attachment, emotion and nostalgia to impact the value we ascribe to these things leading to overvalued items and lost opportunities.

In this episode, we dive into the research of what is happening on a subconscious level in these moments - referred to as the endowment effect - and how this leads us into making other poor decisions having to do with status quo bias and loss aversion.

Full episode transcripts includes link to all research and reviews can found on my website:

https://bit.ly/unconsidered-podcast

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As a 12-year veteran of ad agencies, Dallas has had the pleasure of working on and with hundreds of businesses and marketing teams across travel, hospitality, ecommerce, retail, finance and non-profit. From single person start-ups to national franchises, he's led the strategy, managed the teams and personally executed full-funnel digital marketing strategies to help businesses meet their annual growth goals.

Arizona Innovation Marketing Association recognized him with its “Rising Star” award because of my expertise and leadership in the advertising industry. He was also named to AZ Central’s “Who’s Next” list honoring outstanding young leaders in Arizona. Along the way, he's been a featured contributor on major industry sites such as Entrepreneur, Inc., Simply Measured, Kissmetrics and appeared on the TED Original podcast, WorkLife with Adam Grant, New York Times #1 Best Selling author of “Originals: How Non-Conformists Move the World."

Learn more about Dallas at https://dallasmclaughlin.com

On Season 1 Episode 7:
Incentives are necessary drivers of motivation and we all have to get paid to perform our craft. But when money is tied to performance, weird things start to happen. Business owners, leaders and entrepreneurs need to understand when and how incentives can drive increased performance, and when they may actually be undermining performance, demotivating employees and creating a decline in performance.

In this episode, we dive into the research of how applying monetary incentives can undermine an employees intrinsic motivation to perform their skill at a high-level. We look at how organizations are taking the easy route, creating extrinsically motivated environments, producing checklist driven processes driven by looming deadlines, and in this pursuit of performance and productivity are actually creating the opposite effect - killing motivation and performance.

Full episode transcripts includes link to all research and reviews can found on my website:

https://bit.ly/unconsidered-podcast

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As a 12-year veteran of ad agencies, Dallas has had the pleasure of working on and with hundreds of businesses and marketing teams across travel, hospitality, ecommerce, retail, finance and non-profit. From single person start-ups to national franchises, he's led the strategy, managed the teams and personally executed full-funnel digital marketing strategies to help businesses meet their annual growth goals.

Arizona Innovation Marketing Association recognized him with its “Rising Star” award because of my expertise and leadership in the advertising industry. He was also named to AZ Central’s “Who’s Next” list honoring outstanding young leaders in Arizona. Along the way, he's been a featured contributor on major industry sites such as Entrepreneur, Inc., Simply Measured, Kissmetrics and appeared on the TED Original podcast, WorkLife with Adam Grant, New York Times #1 Best Selling author of “Originals: How Non-Conformists Move the World."

Learn more about Dallas at https://dallasmclaughlin.com

On Season 1 Episode 6:
Scarcity is thing that is stealing the attention, memory and executive control of your potential buyers, clients and bosses. It causes them to laser focus on their most scarce resources, creating blindness to the very tools, ideas, people and programs that are essential to growing demand for the business.

In this episode, we dive into how scarcity, or the lack of available resources - be it time, money, employees, trust - is this underlying process running in back of each of our brains, stealing our attention, impacting our memory, and negatively influencing our executive control and decision making.

Full episode transcripts includes link to all research and reviews can found on my website:

https://bit.ly/unconsidered-podcast

----

As a 12-year veteran of ad agencies, Dallas has had the pleasure of working on and with hundreds of businesses and marketing teams across travel, hospitality, ecommerce, retail, finance and non-profit. From single person start-ups to national franchises, he's led the strategy, managed the teams and personally executed full-funnel digital marketing strategies to help businesses meet their annual growth goals.

Arizona Innovation Marketing Association recognized him with its “Rising Star” award because of my expertise and leadership in the advertising industry. He was also named to AZ Central’s “Who’s Next” list honoring outstanding young leaders in Arizona. Along the way, he's been a featured contributor on major industry sites such as Entrepreneur, Inc., Simply Measured, Kissmetrics and appeared on the TED Original podcast, WorkLife with Adam Grant, New York Times #1 Best Selling author of “Originals: How Non-Conformists Move the World."

Learn more about Dallas at https://dallasmclaughlin.com

On Season 1 Episode 5:
Multitasking - that is trying to simultaneously perform multiple work functions - is killing the quality of your work, it's actually lowering your productivity, and it may be causing you to work up to 21 extra hours per month.

In this episode, we talk about the primary causes of multitasking, why our brains fundamentally can't perform multiple tasks simultaneously, we'll look at how environmental work factors cause employees to resort to multitasking, and ultimately what to do about it to improve your work, reduce errors and get you out of the office sooner.

Full episode transcripts includes link to all research and reviews can found on my website:

https://bit.ly/unconsidered-podcast

----

As a 12-year veteran of ad agencies, Dallas has had the pleasure of working on and with hundreds of businesses and marketing teams across travel, hospitality, ecommerce, retail, finance and non-profit. From single person start-ups to national franchises, he's led the strategy, managed the teams and personally executed full-funnel digital marketing strategies to help businesses meet their annual growth goals.

Arizona Innovation Marketing Association recognized him with its “Rising Star” award because of my expertise and leadership in the advertising industry. He was also named to AZ Central’s “Who’s Next” list honoring outstanding young leaders in Arizona. Along the way, he's been a featured contributor on major industry sites such as Entrepreneur, Inc., Simply Measured, Kissmetrics and appeared on the TED Original podcast, WorkLife with Adam Grant, New York Times #1 Best Selling author of “Originals: How Non-Conformists Move the World."

Learn more about Dallas at https://dallasmclaughlin.com

On Season 1 Episode 4:
The Paradox of choice, or choice overload, is the point at which you are giving your buyers so much choice that rather than motivating the buyer, demotivation kicks in. This leads to more reluctant decision-makers, lower conversion rates, lower buyer satisfaction, and lower commitment from the buyer.

In this episode, we talk about how businesses think they are making customer-first decisions by adding more products, more menu items, more services, more SKUs and so on. But instead, these businesses need to focus on points of differentiation, limiting services to only what their audience is seeking, and offering best-in-class services across these limited sets of choices.

Full episode transcripts includes link to all research and reviews can found on my website:

https://bit.ly/unconsidered-podcast

----

As a 12-year veteran of ad agencies, Dallas has had the pleasure of working on and with hundreds of businesses and marketing teams across travel, hospitality, ecommerce, retail, finance and non-profit. From single person start-ups to national franchises, he's led the strategy, managed the teams and personally executed full-funnel digital marketing strategies to help businesses meet their annual growth goals.

Arizona Innovation Marketing Association recognized him with its “Rising Star” award because of my expertise and leadership in the advertising industry. He was also named to AZ Central’s “Who’s Next” list honoring outstanding young leaders in Arizona. Along the way, he's been a featured contributor on major industry sites such as Entrepreneur, Inc., Simply Measured, Kissmetrics and appeared on the TED Original podcast, WorkLife with Adam Grant, New York Times #1 Best Selling author of “Originals: How Non-Conformists Move the World."

Learn more about Dallas at https://dallasmclaughlin.com

On Season 1 Episode 3:
Scope insensitivity is that look that comes across the face of your prospect as soon as they hit the proposal amount. You know the one... *Blank stare*. Then all of a sudden you find yourself locked in a negotiation, debating your value compared to the other guy's, start dates are dragged out, proposals go unsigned, revenue sinks.

In this episode we learn how scope insensitivity - the problem of large numbers - is costing you business, sales and revenue. We'll take some principals from our research to build some simple indicators, frameworks and ideas of how to avoid this phenomena in the future to speed up the proposal process, get you more yeses, and drive a higher amount of revenue across your business.

Full episode transcripts includes link to all research and reviews can found on my website:

https://bit.ly/unconsidered-podcast

----

As a 12-year veteran of ad agencies, Dallas has had the pleasure of working on and with hundreds of businesses and marketing teams across travel, hospitality, ecommerce, retail, finance and non-profit. From single person start-ups to national franchises, he's led the strategy, managed the teams and personally executed full-funnel digital marketing strategies to help businesses meet their annual growth goals.

Arizona Innovation Marketing Association recognized him with its “Rising Star” award because of my expertise and leadership in the advertising industry. He was also named to AZ Central’s “Who’s Next” list honoring outstanding young leaders in Arizona. Along the way, he's been a featured contributor on major industry sites such as Entrepreneur, Inc., Simply Measured, Kissmetrics and appeared on the TED Original podcast, WorkLife with Adam Grant, New York Times #1 Best Selling author of “Originals: How Non-Conformists Move the World."

Learn more about Dallas at https://dallasmclaughlin.com

On Season 1 Episode 2:
Decoy pricing surrounds us. Not only is your favorite restaurant pricing their menu in a way that causes you to order what they want you to order, but some of the biggest brands on the planet are using decoy pricing to get you to spend more without even knowing it.

In this episode we discuss the psychology behind decoy pricing, dig into some past research on the subject and then give you practical examples of how to use decoy pricing to win more negotiations, increase the average amount each customer spends with you and do both of those things while making the client think they are getting it their way.

Full episode transcripts includes link to all research and reviews can found on my website:

https://bit.ly/unconsidered-podcast

----

As a 12-year veteran of ad agencies, Dallas has had the pleasure of working on and with hundreds of businesses and marketing teams across travel, hospitality, ecommerce, retail, finance and non-profit. From single person start-ups to national franchises, he's led the strategy, managed the teams and personally executed full-funnel digital marketing strategies to help businesses meet their annual growth goals.

Arizona Innovation Marketing Association recognized him with its “Rising Star” award because of my expertise and leadership in the advertising industry. He was also named to AZ Central’s “Who’s Next” list honoring outstanding young leaders in Arizona. Along the way, he's been a featured contributor on major industry sites such as Entrepreneur, Inc., Simply Measured, Kissmetrics and appeared on the TED Original podcast, WorkLife with Adam Grant, New York Times #1 Best Selling author of “Originals: How Non-Conformists Move the World."

Learn more about Dallas at https://dallasmclaughlin.com