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Under the Brand

Under the Brand

Auteur(s): Valerie Jennings
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Hosted by Valerie Jennings — CEO, AI strategist and early tech adopter — Under the Brand explores how bold leaders and disruptors use innovation, strategy and creative risk to build standout brands and shape the future of business.

© 2025 Under the Brand Marketing Marketing et ventes Réussite personnelle Économie
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  • Rugby, Culture & Growth: Building a Sports Brand in Miami | Under the Brand

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    Rugby doesn’t come to mind when you think of Miami… but the Sharks changed that. 🏉

    Tomas Ordonez, head of growth for the Miami Sharks, joined me to talk about launching a pro team in a city packed with sports legends, and building a fanbase from day one.

    “When they heard about the Miami Sharks being a new thing, they were super excited. They actually started reaching out to us and saying, hey, this is me. How can we help?”

    💡 If you’re building from the ground up, this is your case study in community-first growth!
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  • The AI Tool That’s Changing How We Do PR (And Why You Should Try It)

    The AI Tool That’s Changing How We Do PR (And Why You Should Try It)
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    🎙️ In this new episode of Under the Brand, I reveal one of my favorite AI tools already transforming our PR strategies.

    We've only been using this tool for about a month and have already secured major national news coverage for clients in financial services and aviation.

    Check it out now!
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    2 min
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