Today's episode, "Unveiling the Truth About Programmatic Ads in Podcasting," is all about diving deep into the world of programmatic advertising for podcasts. We're going to have some fun with math as we explore the payouts and strategies behind programmatic ads. We'll compare host read ads to programmatic ads and see how they stack up in terms of earning potential. Plus, we'll discuss alternative ways to monetize your podcast, such as private podcasts and membership models. Whether you're a seasoned podcaster or just getting started, I've got valuable insights for you on planning, launching, growing, and monetizing your show.

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Mentioned In This Episode

School of Podcasting

Profit From Your Podcast

Programmatic Income Calculator (Advertisecast)

Supercast

Patreon

Substack

Timeline

00:00 A Better Strategy Than Reruns

00:34 30 Percent Chance

00:58 Raised on Radio

01:33 Host Read Ads

01:45 Programmatic Ads

02:13 400 Downloads

02:35 ADD MORE ADS!

02:57 There are Other Options "Supercast"

04:07 Brand Alignment

04:38 Profit From Your Podcast "Profit From Your Podcast"

04:54 Substack "My Substack Site"

05:40 Be Careful With Free Stuff

This show originates from https://www.podcastconsultant.com/165