In this "best of" segment, Sharyn Casey shares what really makes content connect with an audience. Spoiler: it’s not about chasing trends... It’s about being authentic, sparking emotion, and letting your freak flag fly.

You’ll hear why good content always makes people feel something, whether that’s laughter, surprise, or even a little cringe.

We also talk about:

✨ Why authenticity matters more than ever in the age of AI

✨ How to spot fake vs. real emotion in content

✨ Practical advice for getting over the “cringe” factor and showing up as yourself

✨ Why engaged niche audiences are more powerful than big but passive numbers

This clip is from the full episode, Sharyn Casey on Good Content, Community, and Being a Good Person: https://youtu.be/u1aKV5rjnp0

Watch it on YT or listen now wherever you get your podcasts.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, I chat with Marcus Logan, founder of Via Digital, about the evolving landscape of social media and its impact on podcasting.

We talk about strategies for maintaining consistency without burnout, the importance of video content, and how to effectively engage audiences through social media.

Marcus also shares insights on creating impactful content, the role of analytics, and the significance of building a community around a podcast.

In this episode, you’ll learn:

• Social media is a powerful tool for podcasters to reach global audiences.
• Consistency in content creation is key to maintaining audience engagement.
• Video content is becoming increasingly important in the podcasting world.
• Understanding platform algorithms can enhance content visibility.
• Building a community around a podcast fosters deeper audience connections.
• Quality content is more valuable than chasing viral trends.
• Engagement metrics like sends and saves are crucial indicators of content success.
• A strategic approach to content creation can prevent burnout.
• Repurposing old content can keep a podcast alive during breaks.
• Knowing your audience is essential for targeted marketing.

Connect with Marcus:

• https://www.linkedin.com/in/marcus-logan/
• https://www.viadigital.co.nz/

Wanna go deeper?

🎙️ For resources: https://www.maxenelondoncreative.co.nz/blog

🙋‍♀️ To work with me: https://www.maxenelondoncreative.co.nz/podcasting-services

📱 To get connected: @wannapodcast & @maxenelondoncreative

Hosted on Acast. See acast.com/privacy for more information.

Think your podcast has what it takes to win an award? With the New Zealand Podcast Awards now open, this episode of Wanna Podcast? walks you through exactly what it takes to impress the judges.

In this episode, you’ll learn:

• How to know if your podcast is award-ready (and how to level up if it’s not yet)
• Choosing the right categories that play to your strengths
• Crafting a show reel that grabs attention and shows your podcast at its best
• Writing a written submission that actually ticks the boxes (and avoids common mistakes)

Whether you’re entering this year or setting your sights on the next awards season, this episode will give you the roadmap.

More Resources:

• Apply for the NZ Podcast Awards 2025: https://www.nzpodcastawards.com/copy-of-2024-categories
• Confidence & Clarity Podcast Audit: https://www.maxenelondoncreative.co.nz/podcasting-services

Wanna go deeper?

🎙️ For resources: https://www.maxenelondoncreative.co.nz/blog

🙋‍♀️ To work with me: https://www.maxenelondoncreative.co.nz/podcasting-services

📱 To get connected: @wannapodcast & @maxenelondoncreative

Hosted on Acast. See acast.com/privacy for more information.