In this "best of" segment, Sharyn Casey shares what really makes content connect with an audience. Spoiler: it’s not about chasing trends... It’s about being authentic, sparking emotion, and letting your freak flag fly.

You’ll hear why good content always makes people feel something, whether that’s laughter, surprise, or even a little cringe.

We also talk about:

✨ Why authenticity matters more than ever in the age of AI

✨ How to spot fake vs. real emotion in content

✨ Practical advice for getting over the “cringe” factor and showing up as yourself

✨ Why engaged niche audiences are more powerful than big but passive numbers

This clip is from the full episode, Sharyn Casey on Good Content, Community, and Being a Good Person: https://youtu.be/u1aKV5rjnp0

Watch it on YT or listen now wherever you get your podcasts.

Hosted on Acast. See acast.com/privacy for more information.

In this episode, I chat with Marcus Logan, founder of Via Digital, about the evolving landscape of social media and its impact on podcasting.

We talk about strategies for maintaining consistency without burnout, the importance of video content, and how to effectively engage audiences through social media.

Marcus also shares insights on creating impactful content, the role of analytics, and the significance of building a community around a podcast.

In this episode, you’ll learn:

• Social media is a powerful tool for podcasters to reach global audiences.
• Consistency in content creation is key to maintaining audience engagement.
• Video content is becoming increasingly important in the podcasting world.
• Understanding platform algorithms can enhance content visibility.
• Building a community around a podcast fosters deeper audience connections.
• Quality content is more valuable than chasing viral trends.
• Engagement metrics like sends and saves are crucial indicators of content success.
• A strategic approach to content creation can prevent burnout.
• Repurposing old content can keep a podcast alive during breaks.
• Knowing your audience is essential for targeted marketing.

Connect with Marcus:

• https://www.linkedin.com/in/marcus-logan/
• https://www.viadigital.co.nz/

Wanna go deeper?

🎙️ For resources: https://www.maxenelondoncreative.co.nz/blog

🙋‍♀️ To work with me: https://www.maxenelondoncreative.co.nz/podcasting-services

📱 To get connected: @wannapodcast & @maxenelondoncreative

Hosted on Acast. See acast.com/privacy for more information.

Think your podcast has what it takes to win an award? With the New Zealand Podcast Awards now open, this episode of Wanna Podcast? walks you through exactly what it takes to impress the judges.

In this episode, you’ll learn:

• How to know if your podcast is award-ready (and how to level up if it’s not yet)
• Choosing the right categories that play to your strengths
• Crafting a show reel that grabs attention and shows your podcast at its best
• Writing a written submission that actually ticks the boxes (and avoids common mistakes)

Whether you’re entering this year or setting your sights on the next awards season, this episode will give you the roadmap.

More Resources:

• Apply for the NZ Podcast Awards 2025: https://www.nzpodcastawards.com/copy-of-2024-categories
• Confidence & Clarity Podcast Audit: https://www.maxenelondoncreative.co.nz/podcasting-services

Wanna go deeper?

🎙️ For resources: https://www.maxenelondoncreative.co.nz/blog

🙋‍♀️ To work with me: https://www.maxenelondoncreative.co.nz/podcasting-services

📱 To get connected: @wannapodcast & @maxenelondoncreative

Hosted on Acast. See acast.com/privacy for more information.

In this episode, Abbey Harrison, host of the podcast 'Why Do You Parent Like That?', joins me to share her journey of starting a parenting podcast, the inspiration behind it, and the challenges she faced along the way.

She touches on the importance of building a community, the skills she transferred from her social work background, and how she navigated personal challenges while maintaining her podcast.

Abbey also talks about her experience getting picked up by iHeartRadio, her approach to sponsorships, and offers valuable advice for aspiring podcasters.

In this episode, you’ll learn:

• The importance of community engagement and connection.
• Editing and hidden work are significant challenges in podcasting.
• Maintaining a passion project mindset helps in overcoming obstacles.
• Building rapport with guests is crucial for meaningful conversations.
• Being values-led in sponsorship decisions is essential for authenticity.
• Batching content can help manage workload and maintain consistency.
• Feedback from listeners can be a powerful motivator.
• Navigating personal challenges requires preparation and support.
• Podcasting is a journey of self-belief and trusting one's instincts.

Wanna go deeper?

🎙️ For resources: https://www.maxenelondoncreative.co.nz/blog

🙋‍♀️ To work with me: https://www.maxenelondoncreative.co.nz/podcasting-services

📱 To get connected: @wannapodcast & @maxenelondoncreative

Hosted on Acast. See acast.com/privacy for more information.

In this episode, I talk about the key elements of a successful podcast interview.

I discuss how to take your interviews from good to great, and explain the importance of creating a safe space for guests, thorough preparation, and the art of active listening.

I also share insights on what questions to avoid, how to navigate challenging interviews, manage technical issues, and the significance of post-interview editing and promotion.

The episode is packed with practical tips and techniques to elevate podcast interviews and engage listeners effectively.

In this episode, you’ll learn:

• Good interviews are essential for a successful podcast.
• Creating a safe space allows guests to open up.
• Preparation is key to asking insightful questions.
• Active listening enhances the flow of conversation.
• Avoid asking questions that you haven't earned relationally.
• Technical issues can disrupt interviews, but they can be managed.
• Post-interview editing is crucial for clarity and engagement.
• Emotional depth in interviews resonates with audiences.
• Asking open-ended questions invites deeper stories.
• Promotional material can leverage and repurpose interviews.

More Resources:

• Alex Cooper and Kid Cudi: https://www.youtube.com/watch?v=92zYQNqffN8
• Graham Norton Explains the Art of Celebrity Interviews | This Morning: https://www.youtube.com/watch?v=KwUUGlU1EAM
• Between Two Beers and Simon Barnett: https://www.youtube.com/watch?v=Qs_eUyfXZ2g

Wanna go deeper?

🎙️ For resources: https://www.maxenelondoncreative.co.nz/blog

🙋‍♀️ To work with me: https://www.maxenelondoncreative.co.nz/podcasting-services

📱 To get connected: @wannapodcast & @maxenelondoncreative

Hosted on Acast. See acast.com/privacy for more information.

In this episode, I chat with Frances Cook about why she left NZME and Cooking The Books, the lessons she's learned, and how she now makes more money as a full-time, independent podcaster.

She opens up about her rise as a thought leader in the personal finance space, her journey into podcasting, and the importance of building and maintaining the trust of her audience.

Frances emphasises the need for quality content, continuous learning, and maintaining ownership of her work. She also provides insights into monetisation strategies and the significance of vetting sponsors to align with her values.

In this episode, you’ll learn:

• The importance of building trust with your audience through authenticity and transparency
• How the quality of your content is more important than the quantity of it
• How to learn, grow, and stay on your toes in an ever-evolving industry
• What to consider if you're thinking of joining a podcast network
• Pros and cons of independent podcasting vs joining a network
• How to build a relationship with your audience (and why that's important)
• How to choose sponsors that align with your values and audience needs
• How to make money through your podcast and turn it into a full-time job

Wanna go deeper?

🎙️ For resources: https://www.maxenelondoncreative.co.nz/blog

🙋‍♀️ To work with me: https://www.maxenelondoncreative.co.nz/podcasting-services

📱 To get connected: @wannapodcast & @maxenelondoncreative

Hosted on Acast. See acast.com/privacy for more information.

In this episode, I rant about the importance of women's voices in podcasting, addressing the societal pressures that have historically silenced women.

I go deep on the power of storytelling and community building through podcasts, highlighting the need for more women to take the mic and share their experiences.

I also explore the economic influence of women in media and encourage listeners to embrace their voices and uplift others.

In this episode, you’ll learn:

• Women have been historically told to be quiet and make themselves small.
• Podcasting is a powerful tool for women to claim their voices.
• Every time a woman speaks up, she challenges societal norms.
• Women-led podcasts can create intimate communities.
• Representation in podcasting is crucial for empowerment.
• Podcasting allows women to share their stories without gatekeepers.
• The more women who speak up, the more others feel safe to do the same.
• Podcasting is about belonging, not just broadcasting.
• Your voice matters, and it doesn't need to be perfect.

More Resources:

• We should all be feminists, Chimamanda Ngozi Adichie: https://www.ted.com/talks/chimamanda_ngozi_adichie_we_should_all_be_feminists/transcript
• How Alex Cooper made millions, leveraging early virality into a multimedia empire: https://www.maxenelondoncreative.co.nz/blog-entry/how-alex-cooper-made-millions-leveraging-early-virality-into-a-multimedia-empire

Wanna go deeper?

🎙️ For resources: https://www.maxenelondoncreative.co.nz/blog

🙋‍♀️ To work with me: https://www.maxenelondoncreative.co.nz/podcasting-services

📱 To get connected: @wannapodcast & @maxenelondoncreative

Hosted on Acast. See acast.com/privacy for more information.

In this episode, I chat with Sally Prosser about the intricacies of voice, public speaking, and the journey of podcasting.

Sally is a voice and public speaking coach, podcaster, and author of the soon-to-be-released book Voiceprint. Sally’s known for helping people fall in love with their voice, speak with confidence, and stop overthinking how they sound. Her heart is helping people find confidence in their voice and speak with impact.

Sally shares insights on overcoming voice insecurities, the importance of self-expression, and techniques for authentic communication. We chat about the emotional connection of voice, the significance of breath, and the power of silence in storytelling. Sally emphasises the need for confidence and authenticity in speaking, while also highlighting the legacy that one's voice can leave behind.

The episode culminates in a discussion about Sally's upcoming book, 'Voiceprint', which aims to inspire individuals to embrace their unique vocal identity. Pre-order your copy here: https://www.sallyprosser.com.au/book

Listen to Sally's Ultimate Voice Warm-Up podcast episode: https://www.sallyprosser.com.au/thatvoicepodcast/158

In this episode, you’ll learn:

• How to embrace your voice and its uniqueness
• Self-love is crucial for voice confidence
• Your voice is an instrument that requires care
• Confidence in speaking comes from preparation and belief
• Podcasting can be a valuable networking tool
• Authenticity is key to engaging storytelling
• Overcoming voice insecurities is a common challenge
• Your voice matters and can leave a lasting legacy

Wanna go deeper?

🎙️ For resources: https://www.maxenelondoncreative.co.nz/blog

🙋‍♀️ To work with me: https://www.maxenelondoncreative.co.nz/podcasting-services

📱 To get connected: @wannapodcast & @maxenelondoncreative

Hosted on Acast. See acast.com/privacy for more information.