Titres dans Marketing et ventes

In a world inundated with sales books on getting to yes, this audiobook recommends just the opposite, focusing on how increasing your failure rate can greatly accelerate your movement toward ultimate success. Go for No! chronicles four days in the life of fictional character Eric Bratton, a call-reluctant copier salesman who wakes up one morning to find himself in a strange house with no idea of how he got there.

Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust and who they know have their best interests in mind.

Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers' decade of research and teaching at Columbia Business School and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.

Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service. Now, in honor of the 10th anniversary of the original Be Our Guest, the Disney Institute, which specializes in helping professionals see new possibilities through concepts not found in the typical workplace, is revealing even more of the business behind the magic of quality service.

Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses.

Supermaker is a guide to business and career development by Jaime Schmidt: acclaimed entrepreneur, founder of Schmidt's Naturals, and icon of the Maker Movement. In Supermaker, she shares how you too can start or grow your own business with advice on branding, product development, social media marketing, scaling, PR, and customer engagement, all based on her own hard-won mastery.

Surprising rules for successful monetization. In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA.

The ability to sell others is as critical to your success as food, water, and oxygen is to life. Every person on this planet is required to sell others on their ideas to advance themselves and their goals. The skill of selling is a MUST for promoting yourself, your business, and your ideas. Most people think that if they do a better job and work hard they'll get raises and promotions, but the only people that are getting promoted in life are those that are able to most successfully sell their ideas to others. The number one reason a business fails isn't because of a shortage of capital.

In Dare. Do. Succeed., you’ll learn how to launch and grow a small business from scratch—with clarity, confidence, and authenticity. Whether you're a creative seeking freedom, a coach ready to serve, or a new entrepreneur exploring your calling, this heart-centered guide will meet you where you are.

You can't afford to keep taking big risks with uninspiring results. This book is for every leader who knows the frustration of spearheading a critical new initiative for exponential growth, only to watch it perform far short of its potential. The Revenue Acceleration Framework bridges the gap between expectations and execution. Doug Davidoff shines a light on organizational shortcomings that others miss.

How do you value your private data? What about your job? The truth is someone is selling your data, and your job may be among the countless others being lost to AI at record rates. Because of this abuse of technology among many others, most people have lost all agency over their technology, devices, and information. But technologist William Welser IV has a plan to help us regain control. Enter The Story Economy, a guide that provides fresh purchasing power in a world where opportunity feels harder and harder to grasp.

There has never been a more important time to at least consider your own side hustle, entrepreneurship or business. Why is that? In the United States there are literally unlimited ways to start and set up your own enterprise in whatever level you desire. When you combine the productive use of technology with a dream, goal or idea you have, it will put you on a pathway toward making it happen. Remember too, the key to literally any and all success in life is taking action, physically, mentally and emotionally. "Act like a person of thought and think like a person of action.

أولًا، يمكنك أن تنمي قدرتك على الكسب عن طريق تعلم الأفكار والأساليب التي تُعد أصيلة أو ما يُطلق عليها (الأفضل على الإطلاق في كل وقت). كل شيء في السوق جاء بعد ديل كارنيجي والكثير مما هو هناك مشتق من أعماله. تم تقديم برامج تدريب كارنيجي وتطويرها على مدى مائة عام، واليوم تنتشر هذه البرامج بخمس وثلاثين لغة وفي خمسة وثمانين بلدًا في جميع أنحاء العالم.

كتاب كوتلر يتحدث عن التسويق يتحدث عن أهمية بناء العلاقات مع العملاء والحفاظ عليها، يرى أن العملاء الوفيين والمرتاحين هم أكثر عرضة للعودة وشراء المزيد من المنتجات أو الخدمات، وأيضًا للإشارة إلى المنتج أو الخدمة للآخرين، يعتبر بناء العلاقات الطويلة الأمد مع العملاء جزءًا هامًا من نجاح أي منظمة في مجال التسويق.

Stories move people—and people move business. In Story Business, Gavin McMahon takes you on a journey from ancient cave paintings to billion-dollar tech unicorns, revealing how storytelling is a powerful—and undervalued—tool for driving business success. Drawing on vivid examples of the rise and fall of real-world companies, McMahon exposes a timeless truth: It’s not the best ideas that win, but the best-packaged ideas.

If you’re struggling to make ends meet or feeling like wealth is just out of reach, "CASH IN A FLASH" by Stuart A. Lichtman is the lifeline you’ve been waiting for. This powerful guide offers a proven 3-step system that has already transformed the lives of over 150,000 people, helping them generate a staggering total of $500 million.

The George Vlasyev Podcast is where making money online meets building unstoppable confidence and energy. George shares straight talk on digital marketing, affiliate strategies, and the tools driving online income today — mixed with the mindset, discipline, and performance habits that actually keep you winning. It’s raw, it’s practical, and it’s built for entrepreneurs who want more than money — they want control, freedom, and the edge to dominate in life and business.

The marketing podcast where online service providers learn how to write copy that sounds like them, but converts BETTER. I’m Sam Burmeister, your guide on this copy adventure. As a conversion copywriter & sales psychology expert, I learned the ‘right way’ to sell in my decade-long sales career.Now, after spending the last 6+ years writing copy for hundreds of successful launches and helping dozens of entrepreneurs write better copy every week…I know what sells and what’s working in online business right now.And what’s working is copy AND – Copy and messaging, design, strategy, ...

"Hinter der Glastür" ist ein Podcast, der regelmäßig spannende Gespräche über verschiedene Aspekte des Marketings, Unternehmensführung und Innovationen bietet. Der Podcast wird von den Experten von Pi & Pi Marketing moderiert und bietet einen einzigartigen Mix aus Themen, die sowohl für Unternehmer, Marketing-Interessierte als auch für Fachleute aus anderen Bereichen von Interesse sind. Mit einer abwechslungsreichen Mischung aus Expertentalks, Kundenstorys und unerforschten Themen aus der Geschäftswelt bieten wir dir die Gelegenheit, nicht nur Wissen zu tanken, sondern auch die Welt ...

Welcome to Blessed j Podcast—the podcast that explores smart, scalable side hustles for the digital age. From AI freelancing to digital products and paid newsletters, we break down real ways to earn online in 2025 and beyond. No fluff. Just practical, future-proof income ideas you can start today.