Titres dans International

Calling upon over 40 years of marketing experience, authors Al Ries and Jack Trout use vivid examples and fascinating anecdotes to explain the keys to today's tough, competitive marketplace. Learn how to avoid the danger of ego and arrogance, the need to understand trends, and many other crucial marketing lessons, as Ries and Trout point you solidly in the direction of success.

The current global financial crisis carries a "made in America" label. In this forthright and incisive book, Nobel Laureate Joseph E. Stiglitz explains how America exported bad economics, bad policies, and bad behavior to the rest of the world, only to cobble together a haphazard and ineffective response when the markets finally seized up.

How to Trade Forex and Currency Markets: A Beginner's Guide to Professional Forex Trading is a practical and easy-to-follow workbook for people interested in forex (foreign exchange) trading. Geared for newcomers to currency trading, the audiobook takes its listeners through the fundamentals of the market and provides easily understood explanations of basic principles and terminology. One feature that distinguishes Zack Zarr's book from other publications on forex trading is that it provides its readers with a novel way of gaining insight into market developments.

In this eloquent challenge to the reigning wisdom on globalization, Dani Rodrik reminds us of the importance of the nation-state, arguing forcefully that when the social arrangements of democracies inevitably clash with the international demands of globalization, national priorities should take precedence. Combining history with insight, humor with good-natured critique, Rodrik’s case for a customizable globalization supported by a light frame of international rules shows the way to a balanced prosperity as we confront today’s global challenges in trade, finance, and labor markets.

The 21st century has seen a rise in the global middle class that brings an unprecedented convergence of interests and perceptions, cultures and values. Kishore Mahbubani is optimistic. We are creating a new global civilization. Eighty-eight percent of the world's population outside the West is rising to Western living standards, and sharing Western aspirations. Yet Mahbubani, one of the most perceptive global commentators, also warns that a new global order needs new policies and attitudes.

In June 2020, prominent business and political leaders gathered for the fiftieth annual meeting of the World Economic Forum in Switzerland, under the rubric of "The Great Reset." In the words of WEF founder Klaus Schwab, the Great Reset is a "unique window of opportunity" afforded by the worldwide COVID-19 panic to build "a new social contract" ushering in a utopian era of economic, social, and environmental justice. But beneath their lofty and inspiring words, what are their actual plans?

Many Americans are finally waking up to the alarming reality of China's stealth war on the United States and puzzling over how to push back against its insidious infiltration. What few realize is that we have one real advantage in this war: the Chinese Communist Party strategy for total war has been written out in Unrestricted Warfare, the Chinese book, well known there, that has become their new Art of War. In War Without Rules, retired Air Force Brigadier General Rob Spalding takes Americans inside Unrestricted Warfare.

In this searing exposé, former Wall Street insider Nomi Prins shows how the 2007-2008 financial crisis turbo-boosted the influence of central bankers and triggered a massive shift in the world order. Packed with tantalizing details about the elite players orchestrating the world economy, Collusion takes the listener inside the most discreet conversations at exclusive retreats like Jackson Hole and Davos. A work of meticulous reporting and bracing analysis, Collusion will change the way we understand the new world of international finance.

China is hot. The world sees a glorious future for this sleeping giant, three times larger than the United States, predicting it will blossom into the world's biggest economy by 2010. According to Chang, however, a Chinese American lawyer and China specialist, the People's Republic is a paper dragon. Peer beneath the veneer of modernization since Mao's death, and the symptoms of decay are everywhere....

Robert Conquest has been called by Paul Johnson "our greatest living modern historian". As a new century begins, Conquest offers an illuminating examination of our past failures and a guide to where we should go next. Graced with one of the most acute gifts for political prescience since Orwell, Conquest assigns responsibility for our century’s cataclysms not to impersonal economic or social forces but to the distorted ideologies of revolutionary Marxism and National Socialism.

In this entertaining behind-the-scenes account, Paul Midler tells us all that is wrong with our effort to shift manufacturing to China. Now updated and expanded, Poorly Made in China reveals industry secrets, including the dangerous practice of quality fade - the deliberate and secret habit of Chinese manufacturers to widen profit margins through the reduction of quality inputs.

$uperhubs is a rare, behind-the-scenes look at how the world's most powerful titans, the superhubs, pull the levers of our global financial system. Combining insider's knowledge with principles of network science, Sandra Navidi offers a startling new perspective on how superhubs build their powerful networks and how their decisions impact all our lives. $uperhubs reveals what happens at the exclusive, invitation-only platforms - the World Economic Forum in Davos, the meetings of the International Monetary Fund, think tanks....

The world is at a turning point. The benefits of globalization - through the freer flow of money, people, ideas, and trade - have been many. But rather than a world that is flat, what has emerged is one of jagged peaks and rough, deep valleys characterized by wealth inequality, indebtedness, political recession, and imbalances across the world's economies. These peaks and valleys are undergoing what Michael O'Sullivan calls "the levelling" - a major transition in world economics, finance, and power. What's next is a levelling-out of wealth....

Drive through rural America and you’ll see small town after small town empty and decaying. As you drive past the abandoned manufacturing plants and shuttered Victorian homes once inhabited by its workers and executives, you can picture what the town was like forty years ago. A thriving community where the company president and assembly line worker went to the same church and whose children went to the same school.

A deeply researched investigation that reveals how the United States is like a spider at the heart of an international web of surveillance and control, which it weaves in the form of globe-spanning networks such as fiber optic cables and obscure payment systems.

How do you stand the f*ck out, like, for real? I became obsessed with this question. Everyone preaches standing out is critical, yet practical guidance is nowhere—not in business books, podcasts, or marketing courses. It's like being told to draw an owl without ever seeing one.

Weak, corrupt, and politically unstable, the former Soviet republics of Kazakhstan, Kyrgyzstan, Tajikistan, and Uzbekistan are dismissed as isolated and irrelevant to the outside world. But are they? This hard-hitting book argues that Central Asia is in reality a globalization leader with more extensive involvement in economics, politics, and security dynamics beyond its borders than any other world region. Yet Central Asia's international activities are mostly hidden from view, with disturbing implications for world security.

In late 2008, under the long shadow cast by the most severe economic crisis in generations, a revolutionary new form of currency was quietly being shaped. In Crypto Economy, Aries Wanlin Wang provides the definitive blueprint for understanding how Bitcoin, Blockchain, and other digital technologies are disrupting traditional financial institutions and forever changing the world of commerce.

In How the World Ran Out of Everything, award-winning journalist Peter S. Goodman reveals the fascinating innerworkings of our supply chain and the factors that have led to its constant, dangerous vulnerability. His reporting takes listeners deep into the elaborate system, showcasing the triumphs and struggles of the human players who operate it—from factories in Asia and an almond grower in Northern California, to a group of striking railroad workers in Texas, to a truck driver who Goodman accompanies across hundreds of miles of the Great Plains.

Tariffs are dominating the news cycle worldwide—and for good reason. In 2025, President Donald Trump’s administration took an unprecedented step, imposing sweeping tariffs on imports from some of the world’s largest trading partners: Canada, the EU, China, and beyond. These tariffs have redefined the landscape of global trade and set the stage for a new era of economic confrontation. But what are tariffs, exactly? How do they work, and why is it important to understand them? J. E.