Résultats Éditeur "Blackstone Audio, Inc." dans Développement commercial et entrepreneuriat

Negotiation is a skill people need to use every day. In this exclusive audiobook, learn the skills required to navigate difficult situations at home. In this program, you will learn how to effectively manage emotions in negotiation. You will learn why gender matters when discussing difficult issues, and how to spot generational differences when a negotiation is underway. For parents, there is a section on learning how to play give-and-take with your children.

Outsmarting Goliath confronts this paradox: many of today's consumers turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-size-fits-all service and impersonal sales help. Yet a single phone call, a cleverly crafted letter, a stunning catalogue, winning ad, or a well-prepared face-to-face presentation can change a customer's perception.

James Murphy, one of America's top fighter pilots, has the answers. By combining the cool calculation of a four-star general and the hot-blooded nerve of a combat pilot, Murphy's "modern business warrior" is uniquely qualified to prioritize, maintain focus, assess risk, and develop the kind of teamwork necessary for long-term success.

Thirty years ago, the best-selling "letter to the government", Work in America, was published to national acclaim, including front-page coverage in the New York Times, Wall Street Journal, and Washington Post. It sounded an alarm about worker dissatisfaction and the effects on the nation as a whole.

In 2010 Tony Hsieh was introduced to many as a visionary modern business leader. Under Hsieh's leadership, Zappos became the world's largest online shoe company by championing satisfied customers and a valued workforce. After his company was purchased by Amazon, Hsieh turned his energies and considerable fortune toward a much larger goal: building a new and more socially conscious Silicon Valley in the heart of downtown Las Vegas, all within his five-year plan.

In just over a decade, John Hickenlooper has gone from a craft-brew entrepreneur to mayor of Denver to governor of Colorado, hailed by many political analysts, The New York Times, and Fox News alike as a solid contender to be the next vice president. It is an unlikely tale of success, quintessentially American yet utterly exceptional. In The Opposite of Woe, Hickenlooper tells his own story of determination and daring, from business to politics, in his singularly sharp and often hilarious voice.

Debra Traverso tells you how to prepare for the surprises most likely to throw small businesses off course. She helps you anticipate both predictable hurdles and devastating ordeals, so that no crisis will catch you off guard. No need to waste emotions, time, and money when a crisis hits: you can get a good night's sleep!

Jay Levinson is the author of eight volumes in the Guerrilla Marketing series. More small businesses use his techniques than any other.