Titres dans Marketing et ventes

The authors unveil research that identifies Mobilizers and provide a roadmap for how sales and marketing teams can find them, engage them with disruptive insight, and leverage them to drive consensus across the customer organization. Once you have identified the Mobilizers among your customers, almost any rep, with the right coaching, tools, and marketing support can start a chain reaction that leads to a whole organization getting on board with even the most provocative ideas.

The world's foremost producer of personal development and motivational audio programs offers an expanded version of Brian Tracy's sales classic.

In the newest edition of Smart Calling: Eliminate the Fear, Failure, and Rejection from Cold Calling, celebrated author and sales trainer Art Sobczak packs even more powerful insight into what many people fear: prospecting by phone for new business.

It's an axiom of business that great companies grow their revenues and profits year after year. Yet quietly, under the radar, a small number of companies have rejected the pressure of endless growth to focus on more satisfying business goals. Goals like being great at what they do, creating a great place to work, providing great customer service, making great contributions to their communities, and finding great ways to lead their lives. In Small Giants, veteran journalist Bo Burlingham takes us deep inside 14 such remarkable companies.

One of the biggest myths that plagues the business world today is that our ability to network depends on having the “gift-of-gab”. You don’t have to be outgoing to be successful at networking. You don’t have to become a relentless self-promoter. In fact, you don’t have to act like an extrovert at all. Matthew Pollard, an introvert himself, draws on over a decade of research and real-world examples to provide an actionable blueprint for introverted networking.

Customers, followers, subscribers. It's easy to just look at the numbers. How many likes? How many purchases? How many email subscribers? But as entrepreneurs, we have to remember that there are people behind all that data. People who are looking to us to be a leader, to give advice, and to care. In this dog-eat-dog world, these are the people who are looking for someone who they can trust and who they know have their best interests in mind.

Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers' decade of research and teaching at Columbia Business School and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world.

Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.

If you want to launch, grow, pivot, or scale your Etsy shop--- or you’ve always wanted to develop the mindset and skills to run your own business--- then this podcast is for you. I’ve had that entrepreneurial spirit going strong since my very first lemonade stand, and now I’m a work-at-home Mama with multiple online companies and a full time Etsy shop--- all while being present with my kids for the everyday chaos and most important milestones. On this podcast—we’ll talk about all things business, mindset, Etsy, creativity, dazzling our customers—and so much more. There’s plenty ...

To a degree both engrossing and alarming, the story of fast food is the story of postwar America. Fast Food Nation is a groundbreaking work of investigation and cultural history that may change the way America thinks about the way it eats.

You keep being told to do more complex, more aggressive, and more expensive marketing. Chasing the latest bright, shiny object is exhausting. Increased efforts keep leading to disappointment. The overwhelm for entrepreneurs, marketers, and business leaders is real. There's a better way.

Why do well-intentioned plans for improving the human condition go tragically awry? Author James C. Scott analyzes failed cases of large-scale authoritarian plans in a variety of fields. Centrally managed social plans misfire, Scott argues, when they impose schematic visions that do violence to complex interdependencies that are not - and cannot - be fully understood. Further, the success of designs for social organization depends upon the recognition that local, practical knowledge is as important as formal, epistemic knowledge.

International speaker, business coach, serial entrepreneur, and cofounder of High Performance Salon Academy, Jason Everett has helped salon owners across the world rediscover their passions and reignite their salons’ success. If you are ready to finally become the salon owner you have always wanted to be, with a dream team of service providers and all the money you need, then make Profitable Salon Owner your new BFF.

I truly believe Amazon FBA is one of the best online-business models anyone can start right now. It’s opened doors to e-commerce that has never been possible, and it’s allowed people like you to easily create an online business that generates consistent passive income every month. All you have to do is follow a proven step-by-step formula and get key tips and secrets that give you the competitive advantage. And that is exactly what this audiobook has to offer.

Surprising rules for successful monetization. In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA.

Have you ever felt lost in knowing how your business is actually doing? Were you surprised by events that you didn’t see coming? Did you spend sleepless nights wondering whether or not your company was going to make it? Then Data is for you. This data-driven handbook is the third installment of the Traction Library’s EOS Mastery Series that provides all the tools you need to build an environment of transparency and get better results through clarity and accountability.

Je ne vais pas te promettre que tu vas adorer gérer quatre générations en même temps. Mais je peux te promettre une chose : si tu comprends leurs codes, tu arrêteras au moins de croire qu’ils sont fous.

The Kynective Media Podcast is a podcast hosting honest, unfiltered conversations with creatives, entrepreneurs, brand builders, and subject-matter experts.Hosted by Jules Nadalin, each episode dives into business storytelling, brand strategy, marketing insights, and the creative process. You’ll hear from a lawyer making legal talk human, founders sharing the emotional truth behind scaling, and experts breaking down tools, growth lessons, and strategies.If you're a creative entrepreneur, founder, or anyone building a brand — and you value authenticity, inspiration, and actionable insights,...

The Exports Insights Podcast provides insights, shared experience and real life stories on exports, entering new markets and go-to-market strategies in companies from different industries, primarily for the B2B business. General topics of discussion: - Export or GTM experience of your company: size, stories, challenges, benefits - Analysis and selection of new markets: approach, tools, experiences - Working and communication mechanisms with foreign markets - Contact management and marketing channels - Legal and regulatory aspects of trade in other countries - Critical tech stack and tools used...

In this episode, David and John sit down to talk about the essentials of professional logo design. From pricing and process to ownership rights and client expectations, John explains how his services help businesses create logos that are simple, memorable, and versatile. Whether you’re launching a new business or refreshing your brand, this quick chat will give you a clear view of what to expect from quality logo design services.