Titres dans Prévision et planification stratégique

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML) - twin technologies that stand poised to revolutionize the way we sell. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power. More than a simple primer on the technology, this book goes beyond the "what" to reveal the "how".

Conventional wisdom today says that to survive, companies must move beyond incremental, sustaining innovation and invest in some form of radical innovation. "Disrupt yourself or be disrupted!" is the relentless message company leaders hear. The Power of Little Ideas argues there's a third way that is neither sustaining nor disruptive.

Serving on a board is like having a second full-time job. We've combed through hundreds of articles in the Harvard Business Review archive and selected the 10 most important ones to help you address classic challenges such as increasing diversity, ensuring a culture that reflects company values, and providing strategic oversight while also addressing emerging issues such as shareholder activism, cybersecurity, and ever-shifting regulations.

We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up to date on the most cutting-edge, influential thinking driving business today. With authors from Francesca Gino to Adam Grant and company examples from Pfizer to Microsoft, this volume brings the most current and important management conversations right to your fingertips.

For thousands of years, customers have been individual humans, families or organizations. But soon, generative AI enabled software and hardware machines will start to act as customers. First they will shop for us, later they will act for themselves. You can’t take them to dinner, and they won’t fall for your slogans, but they might help grow your market – if you know how. Companies are already being called on the phone by software that sounds like a person. Cars will buy their own fuel and tires. That smart speaker in every home can become the housekeeper and shopper for the family it serves.

In today's environment of partial attention and isolating remote work, few things are more satisfying than group experiences that produce powerful, meaningful connections and output. But this kind of enlivening, collective work doesn't happen by chance. It must be consciously designed and purposefully activated—in a team, an organization, and a culture. The good news is that making space for this kind of work doesn't have to be hard. There's a technique available to everyone, with no special certification required: gamestorming.

Great companies stumble and fall when they lose it. Highfliers crash when a competitor notices they don't have it. Start-ups shut down if they can't develop it. "It" is a strategy so powerful and an execution-driven mindset so relentless that companies use it to gain more than just competitive advantage—they achieve an industry dominance that is virtually unassailable and that competitors often try to explain away as unfair.

Learn how frictionless organizations cut costs, grow revenue, and create loyal fans by creating products and services that work so well, their customers never have to contact them for the wrong reasons. This audiobook will help any customer-facing organization deliver better customer experiences, save money, and increase revenue. Veteran customer service experts Bill Price and David Jaffe, coauthors of the best seller The Best Service Is No Service, explain how organizations can design products, sales, and support so that customer effort is reduced or, better still, removed.

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples on how we can turn the ideas we discover into path-breaking innovations.

Over the past two centuries or so, capitalism has undergone profound changes - economic cycles that veer from boom to bust - from which it has always emerged transformed and strengthened. Surveying this turbulent history, Paul Mason's Postcapitalism argues that we are on the brink of a change so big and so profound that this time capitalism itself, the immensely complex system within which entire societies function, will mutate into something wholly new.

Voice is the next technology—remarkably similar in potential impact to the internet and mobile computing—poised to change the way the world works. Tobias Dengel is in the vanguard of this breakthrough, understanding the deep, wide-ranging implications voice will have for every industry. In The Sound of the Future, he connects the dots about this emerging paradigm to vividly illustrate how business leaders can stay ahead of the game, rather than scrambling to catch up, as voice technology gradually reveals its power, creating a host of new winners and losers.

If you read (or listen to) nothing else on managing projects and initiatives, listen to these ten articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you lead initiatives that will inspire your people, tackle your biggest challenges with agile, and prepare yourself and your organization for a world driven by projects.

A personal brand is an association that occurs in the head of people when they mention the name of a business person. By whom do they represent him, how could they describe the strengths, weaknesses of a person, character, and everything else. A personal brand helps to stand out from competitors.

Strategic thinking has become a core competency for business leaders globally. Overused and under-defined, the term is often used interchangeably with other strategic management terms. This book delineates and defines strategic thinking as an advanced, conceptual cognitive capability, focusing on the nonlinear, divergent, a-rational, and informal nature of strategic thinking. This unique and practical book is an original primer of how successful strategists learn to think strategically.

In his latest business fable, top leadership author Mark Miller tells the story of newly appointed CEO Blake Brown, who takes over a company distressed by poor performance and low morale. Nothing Blake learned from his previous job seems to help him deal with the bigger, more complex problems he now faces. The game has changed. As his new mentor points out, Blake is playing a simple game of checkers when he should be playing chess.

Leaders Leap goes beyond the standard business playbook and teaches you the secrets to creating the bolder, faster, and essential transformation needed to avoid becoming irrelevant in an era of profound and accelerating change. Renowned thought leader on business strategy and innovation Steve Dennis argues that most business transformations are doomed to fail due to two fundamental reasons: their leaders don't aim high enough, delivering mostly incremental changes rather than something truly remarkable, and they move far too slowly to keep up with the pace of disruption.

Ben Lamorte, a seasoned coach and management science expert, provides a structured approach for implementing objectives and key results. This book provides tips and tools that enable you to coach your OKRs clients with confidence. Perfect for external coaches and business mentors looking for a repeatable structure to help their clients succeed with OKRs, The OKRs Field Book is also an indispensable resource for internal coaches looking to support their organization's OKRs program.

Harvard Business Review is the foremost destination for smart management thinking. Now, at its 100th anniversary, this commemorative volume brings together the most influential ideas since its inception. With thought leaders including Michael E. Porter, W. Chan Kim and Renée Mauborgne, Rosabeth Moss Kanter, Peter Drucker, and Clayton M. Christensen, this book puts HBR's greatest concepts at your fingertips. You'll learn how these groundbreaking ideas continue to be relevant in today's business context—and what to keep in mind as you prepare for the future.

Like many healthcare providers, optometrists graduate with the required skills to provide exceptional care but quickly discover their success requires a business acumen they never trained for. A Different Perspective: Observations on Optometry, Business and Life brims with four decades of the author's experiences in helping North America's most successful independent practices aim higher, all while building his own consultancy from the ground up. Filled with insightful advice, Al Cleinman delivers up best practices for small business development.

Game-changing disruptions will likely unfold on your watch. Be ready. In Dual Transformation, Scott Anthony, Clark Gilbert, and Mark Johnson propose a practical and sustainable approach to one of the greatest challenges facing leaders today: transforming your business in the face of imminent disruption. Dual Transformation shows you how your company can come out of a market shift stronger and more profitable, because the threat of disruption is also the greatest opportunity a leadership team will ever face.