Résultats lu par "Mark Ashby" dans Toutes les catégories

Branding guru David Aaker explains how to eliminate the competition and become the lead brand in your market. This ground-breaking book defines the concept of brand relevance using dozens of case studies - Prius, Whole Foods, Westin, iPad, and more - and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition. Aaker reveals how these companies have made other brands in their categories irrelevant.

Most global citizens are well aware of the explosive growth of the Chinese economy. Indeed, China has famously become the "workshop of the world." Yet, while China watchers have shed much light on the country's internal dynamics - China's politics, its vast social changes, and its economic development - few have focused on how this increasingly powerful nation has become more active and assertive throughout the world.

Leadership Isn't for Cowards offers straightforward steps to leading courageously and practical tips for driving performance. Courageous leadership means toughening your approach by being rigorous in the application of your values through the company culture. It means confronting and challenging people, and not letting them get away with being less than you know they can be.

In 1999, an elite interdisciplinary team headed by Nobel laureate Andrew Danicek gathered in California to carry out a ground-breaking time-travel experiment. While the rest of the world remained unaware, Julius Caesar was successfully transported from the last day of his life to a specially-constructed covert facility. Four days of conversation with historians and Latin scholars were planned, followed by Caesar’s return to the moment from which he was extracted.

In AbleTrend, Dr. John Wang discloses, for the first time, the fundamental principles behind his best-selling and award-winning trading system, AbleTrend signals. Sophisticated in scope, yet written in a way that any trader can understand, this book skillfully presents the theory behind this award-winning system.

Lynn Schooler had recently lost a dear friend and was feeling his marriage slipping away from him when he set out on a daring journey - first by boat, then on foot - into the Alaskan wilderness to clear his head. His solo expedition, recounted in Walking Home, is filled with the awe and danger of being on one's own in the wild, being battered by the elements and even, for two harrowing days, becoming the terrified quarry of a grizzly bear. But the formidable, lonely landscape is also rich with human stories....

In Great Games, Local Rules, Alexander Cooley, one of America's most respected international relations scholars, explores the dynamics of the new competition for control of the region since 9/11. All three great powers have crafted strategies to increase their power in the area, which includes Afghanistan and the former Soviet republics of Turkmenistan, Uzbekistan, Kyrgyzstan, and Kazakhstan. Each nation is pursuing important goals: basing rights for the US, access to natural resources for the Chinese, and increased political influence for the Russians.

Climate change is a major topic of concern today and will be so for the foreseeable future, as predicted changes in global temperatures, rainfall, and sea level continue to take place. But as Jan Zalasiewicz and Mark Williams reveal in The Goldilocks Planet, the climatic changes we are experiencing today hardly compare to the changes the Earth has seen over the last 4.5 billion years.

From the beginning, ’68 was a season rocked by national tragedy and sweeping change. Opening Day was postponed and later played in the shadow of Martin Luther King, Jr.’s funeral. That summer, as the pennant races were heating up, the assassination of Robert Kennedy was later followed by rioting at the Democratic National Convention in Chicago. But even as tensions boiled over and violence spilled into the streets, something remarkable was happening in major league ballparks across the country. Pitchers were dominating like never before, and with records falling and shut-outs mounting, many began hailing ’68 as “The Year of the Pitcher".

How do you argue with perfection? The voters in the coaches and media polls can deliberate who's No. 1, the computers can spit out endless data to add to the arguments and everyone involved can ponder the merits of a playoff system, but some things aren't up for debate, especially the final perfection of Auburn's 2004 season. With a 13-0 record, an SEC championship and a Sugar Bowl victory, the Tigers know, "We're national champions in our hearts, even if no one else thinks so," Jason Campbell said.

The space program has finally lost its novelty, and a jaded public hardly notices another moon launch. Skilful PR men preserve the illusion that the missions have become routine. But astronaut Richard Martin can tell a different story. Of panic in deep space, of crewmen pushed beyond breaking point, of official indifference towards his own shattered life. Martin is effectively put under wraps - until the pilot of a moon capsule, loaded with nuclear weaponry goes berserk and a nightmare develops, threatening to engulf the world - a nightmare that only Martin could end.

Though we're known as a nation of English speakers, the linguistic map of the United States is hardly monochromatic. While much ado has been made about the role that Spanish may play in our national future, it would be a gross misrepresentation to label America a bilingual country. On the contrary, our languages are as varied as our origins. There is Basque in Nevada, Arabic in Detroit, Gullah in South Carolina. We speak European, Asian, and American Indian languages; we speak creoles, jargons, and pidgins.

Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity.

Kick Your Own Ass isn’t for those who like to take the easy way out, leave the job half-done, or otherwise slack off. So if you're ready to really take your selling to the next level, get this audiobook and get kicking!

Professor Craig Israelsen of Brigham Young University is an important voice in the area of asset allocation. The reason? He keeps things simple. Now, in 7Twelve, he shows you how to do the same, and demonstrates how his approach to investing can help you grow your money as well as protect it. 7Twelve outlines a multi-asset balanced portfolio that is a logical starting point when assembling a portfolio - either as the blueprint for the entire portfolio or as a significant building block.

Well-known Christian moms and dads reveal the words that have mattered most for their family. Whether it’s a crying baby or a rebellious teenager, every parent has moments with their kids that they wish they’d been better prepared to handle - if only they’d known. This audiobook, published in conjunction with Focus on the Family, shares heartwarming and valuable experiences from well-known moms and dads. Their surprising, sometimes humorous, and always relatable stories of raising kids - and their warm accounts of the advice that got them through - will put your heart at ease as you learn to embrace one of life’s most important assignments.

A rash of suicides has sent shock waves through a tightly organized society that officially frowns on such an act but privately makes it unavoidable. How else could people endure in a world carefully calculated to rob its citizens of self-respect and dignity? One man struggles against the overpowering temptation to take his own life, because he realizes that he must survive or else give the strange unseen rulers final victory. The characters in this extraordinary novel of the future share a host of psychiatric disturbances.

When two cons doing several respective back-to-back life sentences for murder make a daring - if not Hollywood-style - escape from the Dannemora Maximum Security Prison in upstate New York, PI Jack Marconi receives a personal invitation from the governor of New York State to track the murderers down and deliver them personally to the front door of the governor's mansion.

In Onward Muslim Soldiers, the author of Islam Unveiled reveals why the threat of violent jihad is growing daily, despite America's recent victory in Iraq. Spencer uncovers the cause of global violence as he goes straight to Muslim sources.

The recent economic crisis was a dramatic reminder that capitalism can both produce and destroy. It's a system that by its very nature encourages predators and creators, locusts and bees. But, as Geoff Mulgan argues in this compelling, imaginative, and important book, the economic crisis also presents a historic opportunity to choose a radically different future for capitalism, one that maximizes its creative power and minimizes its destructive force.