Résultats Éditeur "Blackstone Audio, Inc." dans Affaires et carrières

Here's the first book to apply guerrilla sales and marketing tactics to the unique, high-pressure environment of electronic communications. This groundbreaking resource is packed with valuable tips, expert advice, and insider secrets on finding, closing, and increasing sales by phone and fax, as well as via e-mail and the Internet.

In this insightful, thoroughly entertaining book, countless similar case studies of as luck would have it are presented, offering a fascinating survey of the phenomenon. Weaving the subjects' own beliefs about their experiences with compelling research on chance, probability, and luck psychology, As Luck Would Have It also includes research on how to prepare for luck, how to deal with it when it arrives, and how to make the choices that will most benefit you. Are you ready?

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small-business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need.

In the race to become multitasking superhumans, we've lost touch with the actual root of where all these valuable skills are found. This audio gives you the training you need to set yourself apart from others and to advance to the next stage in your employment, whether you are just starting out or need to reinvigorate your career. Some of the best business minds at work today identify the principles of productivity and elevating your career.

From the top ad people all over the world - the ones who create the best television commercials and ads: the ones you love, the ones you remember, the ones you wish you had thought of yourself - come their own stories, in their own words, about the first work they ever did…and lived to talk about, barely. They talk about the zaniness and craziness; they talk about the good guys and the bad girls, and vice versa; they talk about things you think can only happen on television or in the movies but actually happened to these people. You may not believe what you hear, but in the ad world, you may not believe what you see, either.

Negotiation is a skill people need to use every day. In this exclusive audiobook, learn the skills required to navigate difficult situations at home. In this program, you will learn how to effectively manage emotions in negotiation. You will learn why gender matters when discussing difficult issues, and how to spot generational differences when a negotiation is underway. For parents, there is a section on learning how to play give-and-take with your children.

Outsmarting Goliath confronts this paradox: many of today's consumers turn automatically to brand name products and services, forgetting that the well-advertised brontosauruses often deliver one-size-fits-all service and impersonal sales help. Yet a single phone call, a cleverly crafted letter, a stunning catalogue, winning ad, or a well-prepared face-to-face presentation can change a customer's perception.

To succeed in business today, you must be strong, smart, competitive, resilient, tenacious, and fearless. If you want to be heard at work, you must speak up. If you want to drive change, you need an action plan. If you want to keep your job in an increasingly competitive world, you must show on a daily basis how you add value to your company. In short, if you want to succeed, you need good, old-fashioned backbone.

In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars - and how those strategies can be utilized on little or no budget. Using case histories and tips from his own experiences, Levine shows you how to think like a publicist and map out a strategy for success.

James Murphy, one of America's top fighter pilots, has the answers. By combining the cool calculation of a four-star general and the hot-blooded nerve of a combat pilot, Murphy's "modern business warrior" is uniquely qualified to prioritize, maintain focus, assess risk, and develop the kind of teamwork necessary for long-term success.

Thirty years ago, the best-selling "letter to the government", Work in America, was published to national acclaim, including front-page coverage in the New York Times, Wall Street Journal, and Washington Post. It sounded an alarm about worker dissatisfaction and the effects on the nation as a whole.

Don’t just survive Obama - learn how to outsmart his big-government socialist system and thrive! Wayne Allyn Root is no stranger to risks and challenges. From his career as a businessman and television host to his emergence as a mega-pundit on virtually every major news outlet, Root has learned how to turn setbacks into success and adversity into prosperity. And you’re going to need his expertise as you and your family tackle the biggest challenge facing Americans today: Barack Obama’s second term in the White House.

This recording of the live presentation of "WorkHappier: Inspiring an Engaged Workplace" offers listeners practical methods forachieving a happier environment at work, at home, and at play. All of life isinterconnected. What affects one part seeps into the others. In addition,research shows that happier workplace environments are more productive, safer,and more profitable. This audio program is filled with a good measure of motivation and humor. Julie Ann's ideas will build a positive and productive environment into every business.

Kim Kristensen has been in some of the most demanding situations a leader can experience. As an officer he led soldiers into battle many times, where making decisions was literally a matter of life and death. Later he applied his experiences of leadership to the worlds of business, local government, and diplomacy as well as at the Danish royal house, where he currently serves as master of ceremonies.

Great leaders like Steve Jobs and Michael Eisner have a knack for inspiring large teams to new heights of inspiration and performance. What is it that propels their teams to greatness? This product offers a 360 degree view of the leadership traits that anyone can learn to inspire their team to achieve challenging goals, offered by some of the most effective leadership communicators.

For this book, author Diane Conway approached a police officer, a waitress, a politician, a lawyer, a cab driver, and many others, and asked them each the same question: "What would you do if you had no fear?" The results, chronicled in this book, were both surprising and enlightening.

In 2010 Tony Hsieh was introduced to many as a visionary modern business leader. Under Hsieh's leadership, Zappos became the world's largest online shoe company by championing satisfied customers and a valued workforce. After his company was purchased by Amazon, Hsieh turned his energies and considerable fortune toward a much larger goal: building a new and more socially conscious Silicon Valley in the heart of downtown Las Vegas, all within his five-year plan.

In just over a decade, John Hickenlooper has gone from a craft-brew entrepreneur to mayor of Denver to governor of Colorado, hailed by many political analysts, The New York Times, and Fox News alike as a solid contender to be the next vice president. It is an unlikely tale of success, quintessentially American yet utterly exceptional. In The Opposite of Woe, Hickenlooper tells his own story of determination and daring, from business to politics, in his singularly sharp and often hilarious voice.

Are you ready to win in the boardroom and in the bedroom? Winning in the boardroom (or office) and in the bedroom (keeping your husband satisfied) takes work—yes, work. This audiobook will teach you principles to transform your attitude, a boring sex life, and a complaining spirit into one that embraces life and expects joy. Change your life from "just barely getting by" to thriving and let Tunita Bailey, real estate professional and financial lifecoach, show you how.

When companies like Wal-Mart, Kinko's, and Service Corp. International adopted active, consumer-driven marketing strategies in place of traditionally passive supplier/consumer relationships, they not only became more profitable - they became market leaders. Roger Blackwell explores what it means to be a mind-to-market leader and how any company, large or small, can beat its competition by employing visionary leadership strategies.