Titres dans Marketing et ventes

If you had the opportunity to work where, when, and with whom you wanted - all while getting paid very well - would you take it? Self-made multimillionaire and best-selling author Michael Masterson did, and with Ready, Fire, Aim he'll show you how to do the same.

Book Yourself Solid has been one of the most popular marketing guides in the world for service-based businesses since its initial release in 2006. This new third edition includes updated and expanded strategies, techniques, and skills to help you get more clients and increase your take-home profits.

The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.

Bestselling author and real estate, television, and media icon Ryan Serhant shares his proven strategy to build your brand from scratch. Brand It Like Serhant brings readers through Ryan’s three-step strategy that transformed him from that-broker-above-Burger Heaven into the founder of SERHANT...

All of us are involved in selling every day. Whenever we present a product or a principle, inform a client, or instruct a child, we are engaging in the art of effective persuasion. Allow America's master of the art of selling to explain proven, practical sales techniques all of us can use every day.

Stop "just getting by"... Master the 80/20 rule and make more money without more work. When you know how to walk into any situation and see the 80/20's, you can solve almost any conversion problem. Any traffic problem. Any money problem. If you're a sales and marketing professional, you can save 80 percent of your time and money by zeroing in on the right 20 percent of your market. By page 5 you'll be applying 80/20² and 80/20³ to gain 10X, even 100X the success.

The groundbreaking bestseller from iconic behavioral psychologist Dan Ariely, now the inspiration for the Fall 2023 NBC show The Irrational “A marvelous book that is both thought provoking and highly entertaining, ranging from the power of placebos to the pleasures of Pepsi. Ariely unmasks...

In his comprehensive Starting a Business QuickStart Guide, Ken Colwell concisely presents the core fundamentals that all new entrepreneurs need to know to get started, find success, and live the life of their dreams.

Do you need to find people and set appointments to be successful in sales, relationships, and life? Are you stuck? This book will get you going - prospecting and setting appointments with confidence and commitment. Barry Andruschak was an ineffective, introverted newcomer to sales until he discovered the techniques in Prospecting and Setting Appointments Made Easy and built a remarkably successful career.

The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Like it or not, sales is often a zero-sum game: Your win is someone else's...

Now featuring a new preface by Peter Thiel Two renowned investment advisors and authors of the bestseller The Great Reckoning bring to light both currents of disaster and the potential for prosperity and renewal in the face of radical changes in human history as we move into the next century...

Economics is the mother tongue of public policy. It dominates our decision-making for the future, guides multi-billion-dollar investments, and shapes our responses to climate change, inequality, and other environmental and social challenges that define our times. Pity then, or more like disaster, that its fundamental ideas are centuries out of date yet are still taught in college courses worldwide and still used to address critical issues in government and business alike. That's why it is time, says renegade economist Kate Raworth, to revise our economic thinking for the 21st century. In Doughnut Economics, she sets out seven key ways to fundamentally reframe our understanding of what economics is and does. Along the way, she points out how we can break our addiction to growth; redesign money, finance, and business to be in service to people; and create economies that are regenerative and distributive by design.

What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships-and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The need to understand what top-performing reps are doing that...

The ability to sell others is as critical to your success as food, water, and oxygen is to life. Every person on this planet is required to sell others on their ideas to advance themselves and their goals. The skill of selling is a MUST for promoting yourself, your business, and your ideas. Most people think that if they do a better job and work hard they'll get raises and promotions, but the only people that are getting promoted in life are those that are able to most successfully sell their ideas to others. The number one reason a business fails isn't because of a shortage of capital.

They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today's internet-savvy buyers.

Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.

Your message has the ability to change someone's life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone's health, grow a company, or more... But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your message into the hands of people who need it.

A companion guidebook to the number-one bestselling Good to Great, focused on implementation of the flywheel concept, one of Jim Collins’ most memorable ideas that has been used across industries and the social sectors, and with startups. The key to business success is not a single innovation...

Are you ready to ride the AI wave and build real income from scratch? Whether you're a total beginner or a curious entrepreneur, AI Income Explosion gives you the exact blueprint to launch, scale, and profit — fast. This isn’t theory. It’s a step-by-step guide packed with proven strategies, automation tools, and income systems you can start using today.

THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS 'A must read for anyone who wants to start a mobile app business' Riccardo Zacconi, founder and CEO King Digital (maker of Candy Crush Saga) 'A fascinating deep dive into the world of billion-dollar apps. Essential reading for anyone trying to...