Résultats Éditeur "Lioncrest Publishing" dans Marketing et ventes

In The Game Changing Attorney, marketing expert Michael Mogill takes you through the process of creating powerful visual content that connects emotionally with potential clients. You'll learn the value of differentiation and storytelling, while unlocking the keys to landing the best clients and highest-value cases.

What if the key to future success lies in a simple and secret marketing approach that presidents use to get elected and start-up companies use to become billion-dollar unicorns? What if you could use this approach to convert customers in half the time, eliminate your financial risk, and secure huge profits? Now you can. Best-selling author Phillip Stutts shows you how his groundbreaking five-step marketing formula used by winning presidents and successful companies will also grow your business.

When it comes to having a profitable career in senior living sales, Kelly Singleton Myers knows that one trait stands above the rest: curiosity. The More You Know, the More You Close reveals how a deep sense of curiosity can transform your sales approach and lead to unprecedented success.

Through dozens of interviews with M&A leaders at the biggest Silicon Valley acquirers—as well as attorneys, bankers, and founders who have been through the trenches—Exit Right delivers the hard-earned lessons that lead to successful exits. From negotiation to valuation to breaking down a term sheet, managing legal costs, and handling emotional turbulence—this unparalleled guide covers every critical aspect of a technology startup sale.

You’ve strived to be your best in every step of your career. Now you’re starting a new leadership role, one with more responsibility in areas and organizations where your experience is limited. The template for success you’ve always relied on may no longer apply. In Changing Altitude, Dennis O’Neil and Greg Hiebert provide you with a framework for optimizing your impact and maximizing growth. Dennis and Greg show you how to identify values that underscore who you are as a leader, define what success means to your organization, and take your team into the future.

What is a trust signal? Let’s say you’re interested in a book you aren’t familiar with—this book, for example. Before you buy it, you wonder, “Can I trust this author?” Can you trust that their book will be worth your money and your time? The author, in turn, tries to prove their trustworthiness in a number of ways.

You’ve launched your first product on Amazon—or second, or third—and you’re planning another launch. Will it succeed? What if it fails? You need a strategy to improve the odds of success, but growing an Amazon business can be overwhelming.

The term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results. Robert Glazer, a leader in the affiliate marketing industry for more than a decade, draws upon his experience and insights gathered from influential marketers to examine a rapidly changing field. Performance Partnerships is the first in-depth look at the performance (affiliate) marketing industry.

You’re struggling to make sales, and you know it. When meeting with prospects, you routinely challenge them to move to the next step in the sales process, but they’re still not buying. You’re good at showing them your product’s features, but that’s not helping to close deals. Ian Campbell wants to permanently disrupt your sales slump. You can’t afford to ignore The Value Sale’s winning method for showing value to prospects, quantifying benefits, and creating a winning ROI business case for your product.

As a public relations professional, your craft isn’t as straightforward as it may seem to those outside the PR industry. It’s a career in which strategizing and storytelling, making quick connections and forecasting the future are vital for success. Are you prepared for the real world of public relations? In Smart Talk, PR veteran and multicultural marketing expert Melissa Vela-Williamson shares how public relations really works. She provides experience-based insight that bridges the gap between classroom and career, showing you how to avoid detrimental mistakes and excel from Day One.

Are customers failing to see what sets your brand apart, pushing your prices (and margins) down? Healthy prices and profits are a company’s lifeblood, critical for funding current operations and future growth. Yet too many businesses look alike and are then forced to compete on price alone. Instead, they should aim for clear, sustainable differentiation, owning the market as the enduring Go-To brand. Theresa M. Lina will help you escape the commodity trap.

Speed of Advance (SOA): the speed of a ship anticipated along an intended track; the average speed required to arrive at a destination at a specified time. In the Navy, nothing is left to chance. Every strategy is tested, every resource utilized with minimal excess and remarkable efficiency.

Harnessing brand power within financial services demands a new way of thinking. It’s not quick. It’s not easy. But it’s a shift that any financial institution can adopt and it’s worth the investment because great brands all speak the same language: returns. Great brands get great returns every time. Cutting expenses and hoping for the best feel like safe solutions when business is unstable. But to be relevant today and ensure growth tomorrow, financial institutions should take a cue from consumer brands. It’s time to connect with customers and create meaningful experiences.

Pharma Customer Experience reveals twenty secrets that pharmaceutical and biotechnology companies are using today to connect emotionally with their customers—both patients and healthcare professionals.

All too often, entrepreneurs become their own worst enemies, designing systems that keep them stuck without even realizing it. When that happens, it’s easy to blame the lack of progress on other people. Owner Shift is the no-holds-barred, breakthrough story of Mike Malatesta’s own journey through excitement, pain, grit, and mistakes—showing you how to take back your power, evaluate your business objectively, and claim the future you want. When it feels like the world is against you, Owner Shift reveals the Five Words that can reignite your fire.

How do leading companies win by changing the game? Established businesses like Amazon, Starbucks, and Tesla and emerging players like Peloton, Halo Top, and Seedlip have a secret system for winning. These and other “transcender” companies do not play the traditional brand game that every other company plays; they create their own game and force competitors to play by their rules. Brands Don’t Win reveals the proven, practical three-step transcender system that leading companies use to transcend their rivals and own their markets....

You’ve been promised big results with a quick turnaround. You’ve been told that social media is a silver bullet for increased sales (so far, you haven’t seen an impact). Your marketing team and vendors have overpromised and underdelivered, and you’re disappointed. You’re frustrated. Perhaps you’re close to giving up on marketing entirely, but something tells you that you shouldn’t — you just need to know how to use it wisely.

You’ve founded a successful company, and now it’s time to grow. Is a private equity investment the best route? Assuming it is, what’s the right timing, and how do you find the ideal partner, one whose values and expectations align with yours? Kelley W. Powell works every day to grow the portfolio companies of private equity firms. Now she wants to give you the confidence and clarity to move forward by sharing an honest account of what to expect when you pursue private equity.

In The Referral Magnet, Kelly Edwards shares the formula for generating more referrals than ever before, all without asking for them. Her proven approach has been used by successful advisors all over the country to become more referable and make small but impactful changes in how they operate.

Whether you’re a start-up founder or the head of a corporate product team, you need the right strategies and tools to give your team the best chances of building products and services that give you a competitive advantage. Loops is the practical guide you need to get products out of your mind’s eye and into the real world.