Titres dans Marketing et ventes

Once luxury was available only to the rarefied and aristocratic world of old money and royalty. It offered a history of tradition, superior quality, and a pampered buying experience. Today, however, luxury is simply a product packaged and sold by multibillion-dollar global corporations focused on growth, visibility, brand awareness, advertising, and, above all, profits. Award-winning journalist Dana Thomas digs deep into the dark side of the luxury industry to uncover all the secrets that Prada, Gucci, and Burberry don’t want us to know.

A weekly podcast featuring the leading thinkers in business and management.

How would you like to triple your income in just 12 months? That’s the incredible promise legendary sales mastermind Brian Tracy makes in this “graduate level” sales training program The Psychology of Selling - one of the best, most comprehensive programs of its kind ever produced.

Tommy Mello, the Home Service Millionaire, shares what inspired him and how you can learn from his experiences. He quotes from his favorite successful business gurus and explains what it takes to get to the top. He teaches you his method for training and inspiring employees, teaching accountability, and improving performance for any size business. A lively discussion of what it takes to succeed.

Hi, I’m Wes Bush, founder of the Product-Led Institute. And in Product-Led Growth, I show you how you can cut your acquisition costs and scale further than you ever thought possible...by making your product the tool that helps you acquire, convert, and retain customers. But what does it mean to be "product-led"? How do you know if a product-led growth strategy makes sense for your business? And most importantly, how do you execute it? You’ll find answers to all of these questions inside this audiobook.

You didn’t start your business to be a full-time content creator. You started it to help people, earn consistent income, and finally have the freedom you dreamed of. The Goal Digger Podcast is your go-to show for clear marketing strategies, proven systems, and honest conversations that help you grow your business in a way that feels good and actually works. Hosted by Jenna Kutcher, New York Times bestselling author of How Are You, Really? and the self-made entrepreneur behind a seven-figure brand, this podcast is where you come to stop winging it and start making real progress. If you have ...

Built To Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good...

Best selling author Jack Trout doesn't beat around the bush. He takes marketers to task for taking the easy route too often, employing high-tech razzle-dazzle and sleight of hand when they should be working to discover and market their product's uniquely valuable qualities. He examines successful differentiation initiatives and outlines the many ways you can achieve differentiation.

Bestselling author and real estate, television, and media icon Ryan Serhant shares his proven strategy to build your brand from scratch. Brand It Like Serhant brings readers through Ryan’s three-step strategy that transformed him from that-broker-above-Burger Heaven into the founder of SERHANT...

The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection... How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a...

Write Well to Sell Big! In the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author Dan Kennedy explains why some sales letters work...

Atteignez l'indépendance financière avec Robert T. Kiyosaki, auteur de livres à succès "Père riche, Père pauvre" ! Aujourd'hui un nombre croissant de jeunes choisissent de créer leur propre entreprise au lieu de travailler pour d'autres personnes. Tout le monde veut travailler moins, gagner plus d'argent, payer moins d'impôts et apprendre à être libre financièrement. Êtes-vous l'un d'entre eux? Bien sûr que oui. Mais par où commencer ?

Vous pouvez obtenir 2 fois, 10 fois ou 100 fois plus de prospects que vous n'en avez actuellement sans rien changer à ce que vous vendez...Ce livre contient les manuels de jeu qui m'ont permis de passer du stade où je dormais sur le sol de ma salle de sport à celui où je possède un portefeuille d'entreprises qui génèrent 200 000 000 $ par an en moins d'une décennie.

You're in sales. Whether you call it persuasion or sharing, it all boils down to the same thing: Your aim is to get other people to accept you, your product, or your idea. Within this audiobook are hundreds of ideas and essential sales phrases for doing just that. Tom Hopkins is unique in that he won't teach you any strategy that he hasn't proven to work successfully in real-life selling situations.

By cutting out the noise and providing a clear and proven plan, this road map helps even brand-new entrepreneurs make decisions quickly, get their product up for sale, and launch it to a crowd that is ready and waiting to buy. This one-year plan will guide you through the three stages to your first $1 million: the Grind (months 0-4), the Growth (months 5-8), and the Gold (months 9-12). If your goal is to be a full-time entrepreneur, get ready for one chaotic, stressful, and rewarding year. If you have the guts to complete it, you will be the proud owner of a million-dollar business.

Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the listener of the power of persuasion. Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.

"Explores how industry has manipulated our most deep-seated survival instincts."—David Perlmutter, MD, Author, #1 New York Times bestseller, Grain Brain and Brain Maker The New York Times–bestselling author of Fat Chance reveals the corporate scheme to sell pleasure, driving the...

"If I could have one wish it is that every eater in America would read this book." —Ruth Reichl From a pioneer of the regenerative agriculture movement, a memoir-meets-manifesto on betting the farm on a better future for our food, animals, land, local communities, and our climate Raised as a...

Brian Tracy, one of the top professional speakers and sales trainers in the world today, found that his most important breakthrough in selling was the discovery that it is the "Psychology of Selling" that is more important than the techniques and methods of selling.

What’s the difference between your competitor and your enemy? You know who your competitors are. You keep tabs on them regularly, and can list them calmly, along with their strengths and weaknesses. But your enemies are a whole other matter. They’re the haters and the doubters who said...