Résultats Éditeur "Hachette Audio" dans Marketing et ventes

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service...

An exposé of the unprecedented form of power called “surveillance capitalism,” and the quest by powerful corporations to predict and control our behavior “Groundbreaking, magisterial, alarming.” – Financial Times The heady optimism of the Internet’s early days has turned dark...

An extraordinarily new business slant on how companies can generate greater profits in 23 compact lessons with ongoing tutorials between two fictitious individuals. In the past, companies taught their employees about quality. In today's unstable economy, employers must stress the importance of...

Successfully grow your business and improve customer and employee happiness with this New York Times bestseller book written by the CEO of Zappos. As the CEO of one of Fortune Magazine's "Best Companies to Work For," Tony Hsieh knows that keeping people happy is the key to professional growth...

"I've set up my corporation. Now what do I do?" All too often business owners and real estate investors are asking this question. They have formed their protective entity -- be it a corporation, LLC or LP -- and don't know what to do next. Run Your Own Corporation provides the solution to this...

The Next 20 Years Will Be Completely Different From the Past Current global trends are bleak: weak economic growth, too much debt, declining incomes for the lower 99%, a dangerous addiction to fossil fuels, and ecological destruction -- just to name a few. Many of us understandably feel resigned...

Mo Bunnell's comprehensive system will help you win more clients, build stronger relationships, and bring in more business. If you're good at doing something, and you need to connect with paying clients in order to keep doing it, this book is for you. There are more of us out there than you...

A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent...

An international bestselling business author shares the secrets to making your brand stand out in a crowd and win over the attention and acclaim of consumers. Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled...

A game-changing book that outlines the ways in which technology has transformed how brands and businesses innovate and connect with consumers: "An indispensable read for a time when so much is in transition" (Arianna Huffington). The DNA of business has changed. Forever. You can blame technology...

Every great team, culture, society, religion, or business that has endured time, adversity, and challenge has always had one thing in common: a set of simple but powerful rules that govern the internal behaviors and expectations of the group. It is called The Code of Honor. We hear of these...

What if you could get in front of millions of prospects with the avid endorsement of famous influencers -- without spending a dime? It's happening right in front of you every day. Guest experts on TV, radio, podcasts, blogs, and live streaming are getting local and national exposure for their...

This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships...

A prescriptive guide to how to keep your relationship strong when there's a start-up in the family. The idea of starting your own business is exhilarating and inspiring. It's one over 30 million Americans pursue. But being the significant other of an entrepreneur is not so glamorous. Boundaries...

When the market doesn't seem to be growing, you need this guide "for mature companies looking to rejuvenate themselves" in order to keep your business competitive (Publishers Weekly). Though most companies claim to be growth oriented, surprisingly few actually achieve double-digit growth-and...

It's Your Business was an immediate Wall Street Journal bestseller and garnered tremendous media attention from entrepreneurs and small business owners. With advice from Ramberg and such notable entrepreneurs as Blake Mycoskie and Guy Kawasaki, this right-to-the-point book covers topics from...

J. David Kuo had a ringside seat at one of the biggest busts of the Internet age. Value America (NASDAQ: VUSA) was supposed to revolutionize retailing by using the Internet -- no more retailers or distributors needed. Fred Smith, legendary founder of Federal Express, called it the best business...

Do you know the four winning mindsets of champions? A selection from the best-selling Sales Dogs...