Résultats Éditeur "Hachette Audio" dans Marketing et ventes

The number one skill for any entrepreneur or business owner is the ability to sell. Why? Because sales equals income. Yet many fail financially, not because they do not have great ideas or even a good work ethic, but typically because they don't know how to, refuse to, are afraid to, or don't...

The “groundbreaking, magisterial, alarming”(Financial Times) exposé of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior The heady optimism of the Internet’s early days has turned dark. Surveillance...

One of Michiko Kakutani's (New York Times) top ten books of 2016 A funny thing happened on the way to the digital utopia. We've begun to fall back in love with the very analog goods and ideas the tech gurus insisted that we no longer needed. Businesses that once looked outdated, from film...

The Art of Profitability reveals the invisible but important governing principles that can mean the difference between business failure and success. Each of the book's 23 chapters presents a lesson from the exuberant and always challenging master - and a profit paradigm that will open your mind to the many ways to make profit happen.

Successfully grow your business and improve customer and employee happiness with this New York Times bestseller book written by the CEO of Zappos. As the CEO of one of Fortune Magazine's "Best Companies to Work For," Tony Hsieh knows that keeping people happy is the key to professional growth...

This is a complete and practical guide which highlights the authors' new strategic approaches to selling when the buyer initially declines or is resistant on a sales opportunity. Hopkins and Katt explain that most sales reps take a traditional linear approach to selling, but that the trick in...

A treasury of hundreds of quick, practical, and easy-to-read strategies. Your eyes will be opened to new ideas in this crucial branch of marketing, including why focus groups, value-price positioning, discount pricing, and being the best usually fail; the critical emotion that most influences your prospects - and how to deal with it, and much more.

Oldness: a social construct at odds with reality that constrains how we live after middle age and stifles business thinking on how to best serve a group of consumers, workers, and innovators that is growing larger and wealthier with every passing day. Over the past two decades, Joseph F...

While playing hooky from a conference in Boston a few years back, three former colleagues from Northwestern's Kellogg School of Management hopped in a car and headed on a road trip. They pulled into a shoe store in Maine and noticed that the sales help was unusually pushy. After a few questions, they discovered the store had a "secret shopper" program, in which employees would be marked down if they were not sufficiently aggressive with customers. A lightbulb went off.

"I've set up my corporation. Now what do I do?" All too often business owners and real estate investors are asking this question. They have formed their protective entity -- be it a corporation, LLC or LP -- and don't know what to do next. Run Your Own Corporation provides the solution to this...

Tough Times can be brought on by any number of factors: a down economy, Mother Nature, shifts in customers' needs, national tragedy--the list goes on and on. These types of changes can be extremely disruptive, even paralyzing, when we're not prepared for them. While many see no other option than...

What if you could get in front of millions of prospects with the avid endorsement of famous influencers -- without spending a dime? It's happening right in front of you every day. Guest experts on TV, radio, podcasts, blogs, and live streaming are getting local and national exposure for their...

Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list...

One of the biggest questions among salespeople and business professionals is, how do I get more clients? One of the top realtors in the world and costar of Bravo's Million Dollar Listing: New York and Sell It Like Serhant Ryan Serhant suggests that the secret to getting more clients is to make...

Every great team, culture, society, religion, or business that has endured time, adversity, and challenge has always had one thing in common: a set of simple but powerful rules that govern the internal behaviors and expectations of the group. It is called The Code of Honor. We hear of these...

From Nobel Prize winner and bestselling author of Banker to the Poor, a vision of an emerging new economic system that can save humankind and the planet Muhammad Yunus is one of the modern world’s most trenchant social critics. In A World of Three Zeros, he declare it’s time to admit that...

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the difficult questions about how and why we choose: Is the desire for choice innate or bound by culture? Why do we sometimes...

Protect your assets from attack! LLCs and LP offer benefits-and pitfall. Learn how to do it right. How to Use Limited Liability Companies and Limited Partnerships clearly explains the key asset protection strategies available to entrepreneurs and real estate investors using the right entities...

For more than two decades, Winning at New Products has served as the bible for product developers everywhere. Robert G. Cooper demonstrates why consistent product development is vital to corporate growth and how to maximize your chances of success. Citing the author's most recent research, Winning at New Products showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership.

Decision making is often hard and uncomfortable, and there's nothing more frustrating to salespeople than indecision. To combat this mortal enemy, Ryan Serhant, one of the top realtors in the world and costar of Bravo's Million Dollar Listing: New York and Sell It Like Serhant, shares his push...