Résultats Éditeur "Gildan Media" dans Entrepreneurship

Serial entrepreneur, business growth expert, and brand ambassador Scott Duffy weaves together stories from his own journey and those of superstar entrepreneurs along with sage advice to help listeners identify their own "aha!" moments and turn them into unique growth opportunities to help them break through and level up their entrepreneurship game.

Who do you want your customers to become? According to MIT innovation expert and thought leader Michael Schrage, if you aren’t asking this question, your strategic marketing and innovation efforts will fail. In this latest HBR Single, Schrage provides a powerful new lens for getting more value out of innovation investment. He argues that asking customers to do something different doesn’t go far enough - serious marketers and innovators must ask them to become something different instead.

Data is everywhere, coming at us in a never-ceasing, ever-rising river that threatens to overwhelm us. Igor Tulchinsky, the trader behind global quantitative investment management firm WorldQuant, reveals, how natural patterns underlie data patterns that may dictate life or death, success, or failure. This book demonstrates how to exercise real intelligence by discerning the patterns that surround us every day and how to leverage this information into success in the workplace and beyond.

Talent Makers: How the Best Organizations Win Through Structured and Inclusive Hiring is essential listening for every leader who knows that hiring is crucial to their organization and wants to compete for top talent, diversify their organization, and build winning teams. Daniel Chait and Jon Stross, cofounders of Greenhouse Software, Inc., provide listeners with a comprehensive and proven framework to improve hiring quickly, substantially, and measurably.

Backed by an extensive research project that looked at over 150 studies and articles, featured extensive interviews with over 150 executives, and analyzed over 250 global organizations, this book clearly breaks down the three environments that make up every single employee experience at every organization around the world and how to design for them. These are the cultural, technological, and physical environments. The Employee Experience Advantage guides listeners on a journey of creating a place where people actually want to show up to work.

Today's leaders need to engage, connect with, listen to, and include their employees and customers in the conversation surrounding the business. The Hero Factor discusses the importance of a strong company culture as the backbone of any successful business. Listeners will learn how to implement the traits that will help them become a hero entrepreneur, change their organization, live their values, and create a winning culture.

Detonate explains how organizations built up bad habits, identifies which ones masquerade as "best practices", and suggests alternatives that can contribute to winning in the marketplace. With a focus on optimism and empowerment, it focuses on an approach and mindset which are critical to successfully compete in an era characterized by profound technological advances and uncertainty.

As a manager, it’s your role to achieve the highest possible return on the physical, emotional, and mental efforts your people put forth. It’s not just a return on investment ...it’s a return on energy. But how are you supposed to light a fire under each employee when studies find that most of them are working at only a fraction of their potential?

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.

Cheryl Bachelder joined an ailing restaurant chain and turned it into the darling of the industry - by daring to serve the people in her organization well. When Bachelder was named CEO of Popeyes in the fall of 2007, guest visits had been declining for years, restaurant sales and profit trends were negative, and the company stock price had dropped from $34 in 2002 to $13. The brand was stagnant, and relations between the company and its franchise owners were strained.

Today’s workplace is a pressure cooker— even the most talented people struggle to sort through an influx of information, relentless demands, and unprecedented stress. And so your job as manager becomes even harder. How, in a world of intensifying competition and economic stress, canyou help people shine their brightest and perform at their best, day in and day out? How can you keep your star players inspired?

Winfluence, by award-winning digital strategist Jason Falls, is the authoritative book about influencer marketing from the perspective of businesses and brands. An invaluable guidebook for marketing managers, small business owners, marketing consultants and agencies alike, the book explains how influencers came to be, how they came to be so powerful, why so many brands are counting on influencer marketing for business success, and how anyone who is not, now can.

Many White leaders want to create change but don't know how to do so appropriately and effectively. How do you know where the blind spots are that can create obstacles for people of color? Your intentions may be sincere and heartfelt, but intentions aren't enough. In It's Time to Talk About Race at Work, Kelly McDonald delivers a much-needed road map for businesspeople.

Scaling Conversations: How Leaders Access the Full Potential of People delivers invaluable strategies for how leaders can make their communications more inclusive and access the voices of those employees who rarely feel empowered to speak up.

Going from small business to successful start-up to scalable growth takes more than just good luck, it takes a system. Over the last 34 years franchising consultant and growth expert Mark Siebert has been sought out by more than 70,000 executives looking to expanding their company. Out of those 70,000, only 5,000 had the right systems in place to go from successful to scalable.

Larry Winget often says people have been sold an old bag of "hooey" about what it takes to be successful in business. Forget passion, motivation, "loving what you do", etc. Those things matter, but only a little. What really matters is finding a problem and solving it, serving your customer better than the competition, knowing how to sell, and managing your time, resources, and employees. Don't Quit Your Day Job! is a must-listen conversation between Larry Winget and Dan Strutzel. You will not only be asked the tough questions, you'll get the answers in this book.

Organizations today face a crisis. The crisis is of long standing and its signs are widespread. Most proposals for improving management address one element of the crisis at the expense of the others. The principles described by award-winning author Stephen Denning simultaneously inspire high productivity, continuous innovation, deep job satisfaction and client delight. Denning puts forward a fundamentally different approach to management, with seven inter-locking principles of continuous innovation.

Driven entrepreneurs seem to always be in search of their "unicorn" team - that match made in heaven that opens the door to freedom and endless possibility. Unfortunately, huge obstacles - the "elephants" - tend to get in the way. Bringing her expertise from HR to EQ, Caroline Stokes offers real-world solutions to the people management problems business owners like you face right now.

Daring to Compete offers real-world strategies to accelerate the growth of your business and secure your place as a market leader. This expert guide is the result of years of comprehensive research and experience from global professional services organization EY, originator of the celebrated "Entrepreneur of the Year" program. Employing its worldwide reach and extensive network of successful entrepreneurs, EY has developed a model of sustainable business development - "The 7 Drivers of Growth."

Your style is perfect for you. Public speaking coach to the C-suite Bill Hoogterp reveals proven tips, techniques, and exercises to amplify your effectiveness as a speaker and communicator. He explains how the brain processes information, what people respond to, and how to hold the audience in the palm of your hand. Great public speaking can be learned. Hoogterp's unique method turns fear into fun and tells you how to be your natural, authentic, unique self - and deliver your perfect presentation for any audience each and every time.