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Arts and culture is a big business—a $1.02 trillion sector whose 100,000+ organizations serve almost every community in the nation. This podcast is about running that business: how to grow audiences, develop high performing teams and leaders, get younger attendees in the seats and on the donor rolls, apply strategies working in other sectors, and generate millions more dollars in revenue, all in order to serve the mission and flourish in a changing world. Hosted by “the Steve Jobs of classical music” (Observer) and "Sheryl Sandberg of the Symphony" (LA Review of Books), in each episode ...

Just because arts organizations are non-profits doesn't mean they shouldn't make money; it means the money they make goes back to fund the mission—whether that's music, visual arts, theatre, dance, or one of many other mediums that enrich our lives.