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The Political Marketing Podcast seeks to understand how election candidates, political parties and campaigning organisations win hearts, minds and votes.Hosted by Benedict Pringle, the show features interviews with strategists, creatives, pollsters, consultants, academics, advisors and insiders working at the sharp end of political persuasion.Expect thoughtful conversations about what works, what doesn’t, and what’s changing in the world of political marketing.Whether you’re a campaign pro, a marketing geek, or just politically curious, this podcast offers a unique view on the machinery ...

Primed reveals the five underlying candidate narratives for winning a party’s nomination to stand in a general election. In fiction, the idea that there are a limited number of original basic plots and character archetypes is well known. In politics, it’s generally accepted that a brilliant narrative is a fundamental aspect of a persuasive election campaign. But nobody has developed a universal way of applying classic storytelling principles to primary election campaigns - until now.