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How businesses can harness the power of online consumer reviews. More than seventy percent of consumers now consult online reviews before making purchases, and they take those picks and pans very seriously. A disgruntled but ignorant customer on Yelp might have more clout than any expert guidebook, magazine article, or newspaper critic. No wonder many businesses feel terrified by the review-driven marketplace.

Join us each month as we discuss a popular business book. Each episode features a summary of the book's contents, key takeaway points, a discussion of its merits, and applications in the real world. Hosted by David Kopec, David Short, and Kevin Hudak.

The Japan News is an English-language daily newspaper published by The Yomiuri Shimbun, a leading Japanese newspaper with the largest circulation in the nation. Launched in 1955, the English paper was long known as The Daily Yomiuri but changed to its current name in April 2013 as part of a major renewal of the newspaper’s content. Drawing on The Yomiuri Shimbun’s broad news coverage network, The Japan News offers the latest and most reliable information about Japan to the world and is an excellent source of both domestic and foreign news. The Japan News also has a partnership with The...

The Japan News is an English-language daily newspaper published by The Yomiuri Shimbun, a leading Japanese newspaper with the largest circulation in the nation. Launched in 1955, the English paper was long known as The Daily Yomiuri but changed to its current name in April 2013 as part of a major renewal of the newspaper’s content. Drawing on The Yomiuri Shimbun’s broad news coverage network, The Japan News offers the latest and most reliable information about Japan to the world and is an excellent source of both domestic and foreign news. The Japan News also has a partnership with The...