Résultats par auteur "Seth Godin"

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    • All Marketers Are Liars

    • The Power of Telling Authentic Stories in a Low-Trust World
    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 4 h et 17 min
    • Version intégrale
    • Au global
      4.5 out of 5 stars 30
    • Performance
      4.5 out of 5 stars 28
    • Histoire
      4.5 out of 5 stars 28

    Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the same car. We believe that $225 Pumas will make our feet feel better, and look cooler, than $20 no-names... and believing it makes it true.

    • 5 out of 5 stars
    • Powerful book about why you must tell a good story

    • Écrit par Utilisateur anonyme le 2018-04-11
    • The Power of Telling Authentic Stories in a Low-Trust World
    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 4 h et 17 min
    • Date de publication: 2005-05-25
    • 4.5 out of 5 stars 30 évaluations

    Prix: CDN$ 26,81

    • This Is Marketing

    • You Can't Be Seen Until You Learn to See
    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 7 h et 2 min
    • Version intégrale
    • Au global
      4.5 out of 5 stars 236
    • Performance
      4.5 out of 5 stars 209
    • Histoire
      4.5 out of 5 stars 209

    Now, for the first time, Seth Godin offers the core of his marketing wisdom in one compact, accessible, and timeless package. This Is Marketing shows you how to do work you're proud of, whether you're a tech start-up founder, a small-business owner, or part of a large corporation. Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. Their tactics rely on empathy, connection, and emotional labor instead of attention-stealing ads. When done right, marketing seeks to make change in the world.

    • 4 out of 5 stars
    • Good up to date powerful reminders

    • Écrit par Carson le 2018-12-16
    • You Can't Be Seen Until You Learn to See
    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 7 h et 2 min
    • Date de publication: 2018-11-13
    • 4.5 out of 5 stars 236 évaluations

    Prix: CDN$ 30,70

    • Tribes

    • We Need You to Lead Us
    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 3 h et 42 min
    • Version intégrale
    • Au global
      4.5 out of 5 stars 72
    • Performance
      4.5 out of 5 stars 59
    • Histoire
      4.5 out of 5 stars 59

    Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.

    • 5 out of 5 stars
    • Seth's books always get me thinking out of the box

    • Écrit par Amazon Customer le 2019-03-25
    • We Need You to Lead Us
    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 3 h et 42 min
    • Date de publication: 2008-10-16
    • 4.5 out of 5 stars 72 évaluations

    Prix: CDN$ 20,09

    • Linchpin

    • Are You Indispensable?
    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 8 h et 19 min
    • Version intégrale
    • Au global
      4.5 out of 5 stars 81
    • Performance
      4.5 out of 5 stars 70
    • Histoire
      4.5 out of 5 stars 70

    There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there’s no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art.

    • 5 out of 5 stars
    • Valuable Perspective, Still.

    • Écrit par Dave H le 2018-04-21
    • Are You Indispensable?
    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 8 h et 19 min
    • Date de publication: 2010-01-26
    • 4.5 out of 5 stars 81 évaluations

    Prix: CDN$ 37,54

    • Purple Cow

    • Transform Your Business by Being Remarkable
    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 2 h et 58 min
    • Version intégrale
    • Au global
      4 out of 5 stars 49
    • Performance
      4 out of 5 stars 40
    • Histoire
      4 out of 5 stars 41

    What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.

    • 3 out of 5 stars
    • Is there much new here?

    • Écrit par Michael le 2017-11-06
    • Transform Your Business by Being Remarkable
    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 2 h et 58 min
    • Date de publication: 2009-04-29
    • 4 out of 5 stars 49 évaluations

    Prix: CDN$ 18,80

    • The Dip

    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 1 h et 32 min
    • Version intégrale
    • Au global
      4.5 out of 5 stars 53
    • Performance
      4.5 out of 5 stars 41
    • Histoire
      4.5 out of 5 stars 40

    Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. Maybe you're in a Dip: a temporary setback that you will overcome if you keep pushing. But maybe it's really a Cul-de-Sac, which will never get better, no matter how hard you try.

    • 5 out of 5 stars
    • Helps you understand when you're in a rut.

    • Écrit par Kevin Canlas le 2019-04-09
    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 1 h et 32 min
    • Date de publication: 2007-04-27
    • 4.5 out of 5 stars 53 évaluations

    Prix: CDN$ 10,69

    • Leap First

    • Creating Work That Matters
    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 2 h et 6 min
    • Production originale
    • Au global
      4.5 out of 5 stars 21
    • Performance
      4.5 out of 5 stars 19
    • Histoire
      4.5 out of 5 stars 19

    Recorded in an intimate gathering of aspiring entrepreneurs, writers, and leaders, Leap First teaches us 49 essential principles, practices, and life lessons that have helped Seth the most in his own work and life. More than an audiobook or keynote speech, each track here presents a carefully chosen catalyst intended to trigger our own passion and insight with each listening.

    • 5 out of 5 stars
    • My go to recording, when I’m down

    • Écrit par Greg le 2018-09-13
    • Creating Work That Matters
    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 2 h et 6 min
    • Date de publication: 2015-02-01
    • 4.5 out of 5 stars 21 évaluations

    Prix: CDN$ 13,15

    • The Icarus Deception

    • How High Will You Fly?
    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 7 h et 12 min
    • Version intégrale
    • Au global
      4 out of 5 stars 14
    • Performance
      4 out of 5 stars 12
    • Histoire
      4 out of 5 stars 12

    In his bravest and most challenging book yet, Seth Godin shows how we can thrive in an economy that rewards art, not compliance. He explains why true innovators focus on trust, remarkability, leadership, and stories that spread. And he makes a passionate argument for why you should be treating your work as art. Art is not a gene or a specific talent. It's an attitude, available to anyone who has a vision that others don't, and the guts to do something about it.

    • 5 out of 5 stars
    • want to do art?

    • Écrit par Utilisateur anonyme le 2018-08-06

    Prix: CDN$ 37,63

    • Free Prize Inside!

    • The Next Big Marketing Idea
    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 2 h et 58 min
    • Version intégrale
    • Au global
      5 out of 5 stars 1
    • Performance
      5 out of 5 stars 1
    • Histoire
      5 out of 5 stars 1

    Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies? Free Prize Inside delivers those answers and much more.

    Prix: CDN$ 18,47

    • Linchpin

    • Are You Indispensable?
    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 2 h et 16 min
    • Version abrégée
    • Au global
      0 out of 5 stars 0
    • Performance
      0 out of 5 stars 0
    • Histoire
      0 out of 5 stars 0

    There used to be two teams in every workplace: management and labor. Now there's a third team: the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to do when there's no rule book. They delight and challenge their customers and peers. They love their work, pour their best selves into it, and turn each day into a kind of art. Linchpins are the essential building blocks of great organizations.

    • Are You Indispensable?
    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 2 h et 16 min
    • Date de publication: 2010-02-09
    • Pas de évaluations

    Prix: CDN$ 21,08

    • Small Is the New Big

    • And 193 Other Riffs, Rants, and Remarkable Business Ideas
    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 7 h et 27 min
    • Version abrégée
    • Au global
      5 out of 5 stars 1
    • Performance
      5 out of 5 stars 1
    • Histoire
      5 out of 5 stars 1

    Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.

    • And 193 Other Riffs, Rants, and Remarkable Business Ideas
    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 7 h et 27 min
    • Date de publication: 2006-08-18
    • 5 out of 5 stars 1 évaluation

    Prix: CDN$ 28,19

    • Poke the Box

    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 2 h et 14 min
    • Version intégrale
    • Au global
      4.5 out of 5 stars 5
    • Performance
      5 out of 5 stars 5
    • Histoire
      4.5 out of 5 stars 5

    We send our kids to school and obsess about their test scores, their behavior and theirability to fit in. We post a help wanted ad and look for experience, famous colleges and a history of avoiding failure. We invest in companies based on how they did last quarter, not on what they’re going to do tomorrow. So why are we surprised when it all falls apart? Our economy is not static, but we act as if it is. Your position in the world is defined by what you instigate, how you provoke, and what you learn from the events you cause. In a worldfilled with change, that’s what matters - your ability to create and learn from change.

    • 5 out of 5 stars
    • Gets straight to the point! Just start something!

    • Écrit par Colin Thain le 2019-06-30

    Prix: CDN$ 9,40

    • Permission Marketing

    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 2 h et 1 min
    • Version abrégée
    • Au global
      4.5 out of 5 stars 6
    • Performance
      4 out of 5 stars 6
    • Histoire
      4 out of 5 stars 6

    Internet marketing pioneer Seth Godin says he wants to change the way almost everything is marketed today. Will you give him permission to show you the future? Listen to how you can turn strangers into friends and friends into customers with this groundbreaking new approach.

    Prix: CDN$ 17,56

    • The Big Moo

    • Stop Trying to Be Perfect and Start Being Remarkable
    • Auteur(s): Seth Godin, The Group of 33
    • Narrateur(s): Seth Godin
    • Durée: 3 h et 40 min
    • Version intégrale
    • Au global
      5 out of 5 stars 1
    • Performance
      0 out of 5 stars 0
    • Histoire
      0 out of 5 stars 0

    The Big Moo is a simple audiobook in the tradition of Fish and Don't Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.

    Prix: CDN$ 24,13

    • Unleashing the Ideavirus

    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 2 h et 7 min
    • Version abrégée
    • Au global
      4 out of 5 stars 4
    • Performance
      4.5 out of 5 stars 3
    • Histoire
      4.5 out of 5 stars 3

    Stop marketing at people! Turn your ideas into epidemics - ideaviruses - by helping your customers do the marketing for you. So says Info Age marketing guru Seth Godin.

    • 2 out of 5 stars
    • Good Read, but Nlnot very easy to understand!!

    • Écrit par Amazon Customer le 2017-10-25

    Prix: CDN$ 19,32

    • We Are All Weird

    • The Myth of Mass and the End of Compliance
    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 2 h et 15 min
    • Version intégrale
    • Au global
      5 out of 5 stars 2
    • Performance
      5 out of 5 stars 2
    • Histoire
      5 out of 5 stars 2

    We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of "mass" and for the beginning of offering people more choices, more interests, and giving them more authority to operate in ways that reflect their own unique values.

    • The Myth of Mass and the End of Compliance
    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 2 h et 15 min
    • Date de publication: 2011-09-21
    • 5 out of 5 stars 2 évaluations

    Prix: CDN$ 13,88

    • Meatball Sundae

    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 4 h et 51 min
    • Version intégrale
    • Au global
      3 out of 5 stars 1
    • Performance
      4 out of 5 stars 1
    • Histoire
      3 out of 5 stars 1

    New Marketing, whose tools include things like MySpace, You Tube, Web sites, permission marketing, cable TV, and viral techniques, is reshaping our world. But many companies try to use the tools without first getting their organization and products in sync with them. The result: what Seth Godin calls a "meatball sundae". A big, ineffective mess.

    Prix: CDN$ 24,97

    • Survival Is Not Enough

    • Zooming, Evolution, and the Future of Your Company
    • Auteur(s): Seth Godin
    • Narrateur(s): Seth Godin
    • Durée: 3 h et 4 min
    • Version abrégée
    • Au global
      0 out of 5 stars 0
    • Performance
      0 out of 5 stars 0
    • Histoire
      0 out of 5 stars 0

    It's come to this. All the confusion and chaos and change and turmoil in our working lives have finally tipped the balance. We now need a new way of doing business. Best selling author Seth Godin leads the way, using Darwin's theory of evolution as a simple yet profound model.

    Prix: CDN$ 26,37

    • Guerrilla Marketing for the Home-Based Business

    • Auteur(s): Jay Levinson, Seth Godin
    • Narrateur(s): Barrett Whitener
    • Durée: 5 h et 42 min
    • Version intégrale
    • Au global
      0 out of 5 stars 0
    • Performance
      0 out of 5 stars 0
    • Histoire
      0 out of 5 stars 0

    Home-based businesses are not just small versions of big marketing conglomerates. They are faced with totally different issues, problems, and opportunities requiring specific skills and tactics. Find out the secrets of successful home-based entrepreneurs, discover powerful guerrilla marketing techniques, and learn how to exploit 11 proven methods.

    Prix: CDN$ 23,12

    • La mucca viola: Farsi notare (e fare fortuna) in un mondo tutto marrone

    • Auteur(s): Seth Godin
    • Narrateur(s): Dario Maria Dossena
    • Durée: 4 h et 19 min
    • Version intégrale
    • Au global
      0 out of 5 stars 0
    • Performance
      0 out of 5 stars 0
    • Histoire
      0 out of 5 stars 0

    Che cosa hanno imprese internazionali come Apple, Google, Ikea, Starbucks o il macellaio Dario Cecchini, che voi non avete? Perché queste aziende continuano a stupire con il loro spettacolare successo, mentre le grandi marche di una volta arrancano a fatica alle loro spalle? Le "P" tradizionali come prezzo, promozione, pubblicità, posizionamento e altre che il marketing usa da tempo non funzionano più. Oggi, all'elenco, c'è da aggiungere un'altra P di importanza eccezionale: quella di Purple Cow, la Mucca Viola.

    Prix: CDN$ 18,41

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