Behavior Analysis

"An absolute must-read for anyone interested not just in big tech, but in what it takes to not lose your soul in modern-day America." —Naomi Fry, staff writer at The New Yorker A whip-smart, darkly funny, and timely memoir of one woman’s twelve years inside Google and her transformation from...

The New York Times bestselling Freakonomics changed the way we see the world, exposing the hidden side of just about everything. Then came SuperFreakonomics, a documentary film, an award-winning podcast, and more. Now, with Think Like a Freak, Steven D. Levitt and Stephen J. Dubner have written...

A groundbreaking mathematician presents a new model for understanding financial markets. Benoit B. Mandelbrot, one of the century's most influential mathematicians, is world-famous for making mathematical sense of a fact everybody knows but that geometers from Euclid on down had never...

In this groundbreaking book, Keith Law, the ESPN baseball writer and author of the acclaimed Smart Baseball, offers an era-spanning dissection of some of the best and worst decisions in modern baseball, explaining what motivated them, what can be learned from them, and how their legacy has...

A former FBI agent shares his simple but powerful toolkit for assessing who you can trust--and who you can't. After two decades as a behavior analyst in the FBI, Robin Dreeke knows a thing or two about sizing people up. He's navigated complex situations that range from handling Russian spies to...

A groundbreaking account of how the legal system punishes those it purports to protect, told through the stories of three unforgettable women When award-winning journalist Justine van der Leun began researching the issue of criminalized survival, she was astonished to see women being imprisoned...

A captivating exploration of climate change that uses nine different emotions to better understand the science, history, and future of our evolving planet Scientist Kate Marvel has seen the world end before, sometimes several times a day. In the computer models she uses to study climate change...

""Anyone pursuing success must read this book."" —Chris Voss, author of Never Split the Difference A master class in leadership from the world’s top body language expert From internationally bestselling author and retired FBI agent Joe Navarro, a groundbreaking look at the five powerful...

From the boardrooms of big business to the streets of the inner city, from the south side of Chicago to apartheid South Africa, Dr. Don Beck has taught people at all levels how to stop clashing and start communicating. His method is called Spiral Dynamics Integral, a revolutionary new way of...

Dialectic behavior therapy, applied behavior analysis, cognitive behavior therapy, and self-esteem building through affirmation and mediation. This is the conglomeration of three different guides relating to three different types of interventions. This is the ultimate self-help book.

A companion guidebook to the number-one bestselling Good to Great, focused on implementation of the flywheel concept, one of Jim Collins’ most memorable ideas that has been used across industries and the social sectors, and with startups. The key to business success is not a single innovation...

After the smashing succes of The No Asshole Rule, in which he tackled corporate bullying, Dr. Bob Sutton now asks: how does one become a great boss ... and what do you do if you work for a lousy one? "This book is the personal coach that every boss deserves: warm, smart, and freakishly good at...

About Behaviorism is about the controversial philosophy known as behaviorism, written by its leading exponent.

Anthropologist Geert Hofstede's 1980 work, Culture's Consequences, was the first study to look at cultural differences using data. The Dutchman took advantage of the enormous global span of his employer, the technology company IBM, to gather survey data in 20 languages and across 70 countries, and to produce a unique study of national values.

'This book will make you better at your job' – Jonah Berger, bestselling author of Contagious Discover the psychological biases that shape every buying decision – and how to use them in business. Every day we make hundreds of choices, many of them commercial. What shampoo to pick? How much...

""An urgent read that illuminates real possibility for change.” —John Carreyrou, New York Times bestselling author of Bad Blood For the first time, a story about the specialized teams of forensic psychologists, FBI agents, and other experts who are successfully stopping mass shootings—a...

Become a better salesperson by learning to debunk the sales myths and focus your strategy on a proven approach that will drive the results you want. Can succeeding in sales be as simple as hooking up the latest CRM tool or perfecting your social media profiles and waiting for qualified leads to...

Based on the single largest neuromarketing study ever conducted, Buyology reveals surprising truths about what attracts our attention and captures our dollars. Among the long-held assumptions and myths Buyology confronts: Sex doesn’t sell - people in skimpy clothing and provocative poses...

The most famous and important book on politics ever written The Prince remains as lively and shocking today as when it was written almost five hundred years ago. Initially denounced as a collection of sinister maxims and a recommendation of tyranny, it has more recently been defended as the...

The subject of “design thinking” is the rage at business schools, throughout corporations, and increasingly in the popular press—due in large part to work of IDEO, a leading design firm, and its celebrated CEO, Tim Brown, who uses this book to show how the techniques and strategies of...