Brain Science

There's an overlooked but critical scientific fact that every marketing professional needs to know: Many decisions start with attention, and it's your job to grab the attention of every prospective customer as effectively as possible. But in this increasingly fast-paced, busy, and noisy world, how do you capture people's attention, much less persuade them?

A leading brain scientist's look at the neurobiology of pleasure-and how pleasures can become addictions. Whether eating, taking drugs, engaging in sex, or doing good deeds, the pursuit of pleasure is a central drive of the human animal. In The Compass of Pleasure Johns Hopkins neuroscientist David J. Linden explains how pleasure affects us at the most fundamental level: in our brain.

Critical thinking can be defined as "finding out how to think better by enhancing one's thinking skills". People who are critical thinkers use the thinking procedure to evaluate, consider, reflect on, and piece together what they have learned or are currently learning. Unfortunately, much of everybody's thinking tends to be prejudiced, imprecise, uncertain, uninformed, or even sexist or racist. Since this ends up being significantly limiting, critical thinking is needed to improve its quality and value.

Hit the lights and jump in the fire, you're about to enter the School of Rock! Today's lecture will be a crash course in brain surgery. This hard and fast lesson is taught by instructors who graduated from the old school - they actually paid $5.98 for The $5.98 EP. But back before these philosophy professors cut their hair, they were lieutenants in the Metal Militia.

An introduction to the parts of the brain and how they function. Thoughts and feelings, movements, and brain injuries are discussed.

Nicolelis undertakes the first attempt to explain the entirety of human history, culture, and civilization based on a series of recently uncovered key principles of brain function. This new cosmology is centered around three fundamental properties of the human brain: its insurmountable malleability to adapt and learn; its exquisite ability to allow multiple individuals to synchronize their minds around a task, goal, or belief; and its incomparable capacity for abstraction.

Why is life worth living? What makes actions right or wrong? What is reality and how do we know it? The Brain and the Meaning of Life draws on research in philosophy, psychology, and neuroscience to answer some of the most pressing questions about life's nature and value.

The brain is your body's control center. It collects signals from your senses, thinks and decides, and sends signals that tell your body what to do. Each part of the brain has a special job, and they all work together as you think.

Daniel Levitin follows up his acclaimed New York Times best-selling first book, This Is Your Brain on Music, with The World in Six Songs, an audacious look at how the brain evolved to play and listen to music in six fundamental forms and gave rise to human culture.

A brilliant book by Nobel Prize winner Eric R. Kandel, The Age of Insight takes us to Vienna 1900, where leaders in science, medicine, and art began a revolution that changed forever how we think about the human mind - our conscious and unconscious thoughts and emotions - and how mind and brain relate to art.

The Mature Mind delivers good news for those in the second half of life, with an extraordinary account of cutting-edge neuroscience, groundbreaking psychology, fascinating vignettes from history and case studies, and practical advice for personal growth strategies. Gene Cohen, a renowned psychiatrist and gerontologist, draws from more than thirty years of research to show that surprising positive changes in our brains have the powerful potential to enhance, not diminish, our lives after fifty.

What happens when we accept that everything we feel and think stems not from an immaterial spirit but from electrical and chemical activity in our brains? In this thought-provoking narrative - drawn from professional expertise as well as personal life experiences - trailblazing neurophilosopher Patricia S. Churchland grounds the philosophy of mind in the essential ingredients of biology. She reflects with humor on how she came to harmonize science and philosophy, the mind and the brain, abstract ideals and daily life.

How do brain impulses translate into a state of mind? This Q & A explores the science of the brain and gives an insight into feelings and abilities.

Our brains evolved to solve the survival problems of our Stone Age ancestors, so when faced with modern-day situations that are less extreme, they often encounter a mismatch. Our primitive brains put us on the wrong foot by responding to stimuli that - in prehistoric times - would have prompted behaviour that was beneficial. If you've ever felt an anxious fight-or-flight response to a presenting at a board meeting, equivalent to facing imminent death by sabre-toothed tiger, then you have experienced a mismatch.

Teachers are brain changers. Unfortunately, in traditional public, public-charter, private, parochial, and home schools across the country, most teachers lack an understanding of how the brain receives, filters, consolidates, and applies learning for both the short and long term. Neuroteach was therefore written to help solve the problem teachers and school leaders have in knowing how to bring the growing body of educational neuroscience research into the design of their schools, classrooms, and work with each individual student.

In this book, E. Fuller Torrey draws on cutting-edge neuroscience research to propose a startling answer to the ultimate question. Evolving Brains, Emerging Gods locates the origin of gods within the human brain, arguing that religious belief is a by-product of evolution. Based on an idea originally proposed by Charles Darwin, Torrey marshals evidence that the emergence of gods was an incidental consequence of several evolutionary factors.

Leading neuroscience researchers are racing to unlock the secrets of the mind. On the cusp of decoding brain signals that govern motor skills, they are developing miraculous technologies to enable paraplegics and wounded soldiers to move prosthetic limbs, and the rest of us to manipulate computers and other objects through thought alone. These fiercely competitive scientists are vying for Defense Department and venture capital funding, prestige, and great wealth.

A deft mixture of memoir and history, modern biology and behavior, In Search of Memory brings listeners from Kandel's childhood in Nazi-occupied Vienna to the forefront of one of the great scientific endeavors of the 20th century: the search for the biological basis of memory. Nobel Prize winner Eric R. Kandel intertwines the intellectual history of the powerful new science of the mind - a combination of cognitive psychology, neuroscience, and molecular biology - with his own personal quest to understand memory.

While cells are commonly considered the building block of living things, it is actually the communication between cells that brings us to life, controlling our bodies and brains, determining whether we are healthy or sick, and directly influencing how we think, feel, and behave. In The Secret Language of Cells, doctor and neuroscientist Jon Lieff lets us listen in on these conversations, and reveals their significance for everything from mental health to cancer.

This title consists of 3 separate titles, namely: Title 1 - Synesthesia (Learn what causes this condition, how to notice signs, as well as how to verify whether you have it or not.), title 2 - The Placebo Effect (what is it and does it truly work? What are its health advantages, its medical benefits?), and title 3 - NLP training, Narcolepsy, Acupuncture, and Alzheimer’s (learn now how to improve your health and help those people in your life that are suffering from Alzheimer’s and narcolepsy).