Brain Science

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they’ve been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that.

Cosmopolitan meets Scientific American in this entertaining and informative question-and-answer book on human attraction. Based on the latest studies in science, Do Gentlemen Really Prefer Blondes? answers more than 100 wild, weird, and very pressing questions.

Joe Biel, author of A People’s Guide to Publishing, draws on twenty-six years of business ownership and management experience to walk you through how to think like a business owner, plan, strategize, manage budgets, scale up, and keep your focus on what’s most important. Dr. Faith Harper, author of the bestselling Unf--k Your Brain, provides vital skills that aren’t often lauded in business books, such as overcoming imposter syndrome and other fears, communicating your boundaries, and building mutually beneficial relationships.

Are you looking to be entertained and amused? Do you like a challenge? Have you got a long journey ahead of you, and you want the monotony to melt away and be replaced with fun and laughter? We have devised a cunning trivia game book challenge that we believe can only be beaten by a brain ninja or a family of masterminds. You don't have to be a genius to get full marks in a round, but we haven't met anyone who has done it yet.

Remember that time you screwed up simple math or forgot the name of your favorite song? What if someone told you that such embarrassing "brain farts" are actually secret weapons, proof of your superiority to computers and AI? In Scatterbrain, we learn that boredom awakens the muse, distractions spark creativity, and misjudging time creates valuable memories, among other benefits of our faulty minds. Throughout, award-winning neuroscientist Henning Beck's hilarious asides and brain-boosting advice make for a delightful account of the most cutting-edge neuroscience.

Do you love head-scratchers, trivia, and strange history? Then this book is a must-listen! We’ve all heard wild stories that seem too impossible to be true - this book contains stories you’ve likely never heard of but need to listen to....

The Brain That Changes Itself: Stories of Personal Triumph from the Frontiers of Brain Science (2007) by psychiatrist Norman Doidge explores breakthroughs in neuroscience regarding plasticity, or the brain’s ability to change. Doidge shares inspiring stories of the work done by what he calls “neuroplasticians” - neuroscientists who are pioneering new methods for optimizing brain function....

Each of us will know physical pain in our lives, but none of us knows when it will come or how long it will stay. Today as much as 10 percent of the population of the United States suffers from chronic pain. It is more widespread, misdiagnosed, and undertreated than any major disease. While recent research has shown that pain produces pathological changes to the brain and spinal cord, many doctors and patients still labor under misguided cultural notions and outdated scientific dogmas.

Framed by the historical journey and teachings of the Buddha, Siddhartha's Brain shows how meditative and Buddhist practices anticipated the findings of modern neuroscience. Moving from the evolutionary history of the brain to the disorders and neuroses associated with our technology-driven world, James Kingsland explains why the ancient practice of mindfulness has been so beneficial to and so important for human beings across time.

A deft mixture of memoir and history, modern biology and behavior, In Search of Memory brings listeners from Kandel's childhood in Nazi-occupied Vienna to the forefront of one of the great scientific endeavors of the 20th century: the search for the biological basis of memory. Nobel Prize winner Eric R. Kandel intertwines the intellectual history of the powerful new science of the mind - a combination of cognitive psychology, neuroscience, and molecular biology - with his own personal quest to understand memory.

You've probably seen it before: a human brain dramatically lit from the side, the camera circling it like a helicopter shot of Stonehenge, and a modulated baritone voice exalting the brain's elegant design in reverent tones... to which this book says: Pure nonsense.

Are we "noble in reason"? Perfect, in God's image? Far from it, says New York University psychologist Gary Marcus. In this lucid and revealing book, Marcus argues that the mind is not an elegantly designed organ but a "kluge", a clumsy, cobbled-together contraption. He unveils a fundamentally new way of looking at the human mind - think duct tape, not supercomputer - that sheds light on some of the most mysterious aspects of human nature.

Best-selling author Chris Mooney uses cutting-edge research to explain the psychology behind why today’s Republicans reject reality - it’s just part of who they are. From climate change to evolution, the rejection of mainstream science among Republicans is growing, as is the denial of expert consensus on the economy, American history, foreign policy, and much more. Why won’t Republicans accept things that most experts agree on? Why are they constantly fighting against the facts?

The first audiobook of its kind, Mind Wars covers the ethical dilemmas and bizarre history of cutting-edge technology and neuroscience developed for military applications. As the author discusses the innovative Defense Advanced Research Projects Agency (DARPA) and the role of the intelligence community and countless university science departments in preparing the military and intelligence services for the 21st century, he also charts the future of national security.

To many, the brain is the seat of personal identity and autonomy. But the way we talk about the brain is often rooted more in mystical conceptions of the soul than in scientific fact.

What does a three-pound brain have to do with one’s sex life? A lot, actually. Hooked is about what’s happening to your brain when you’re having sex. Learn about your brain, the positive effects of sex within permanently committed relationships, and how you can protect yourself (especially your brain) from the dangers of casual sex.

Combining social and cognitive neuroscience with real-life accounts from genocide perpetrators, this book sheds light on the process through which obedience influences cognition and behavior. Emilie Caspar, a leading expert in the field, translates this neuroscientific approach into a clear, uncomplicated explanation, even for those with no background in psychology or neuroscience. By better understanding humanity's propensity for direct orders to short-circuit our own independent decision-making, we can edge closer to effective prevention processes.

Why is life worth living? What makes actions right or wrong? What is reality and how do we know it? The Brain and the Meaning of Life draws on research in philosophy, psychology, and neuroscience to answer some of the most pressing questions about life's nature and value.

A pioneering exploration of olfaction that upsets settled notions of how the brain translates sensory information.

While everyone knows of the Ice Bucket Challenge, the viral craze that swept the nation in summer 2014, too few know the truly inspirational story behind it. Pete Frates was a man at war with his own body, a man whose love for others was unshakable. He was a man who refused to fight alone and, in so doing, mobilized a global army to combat one of the most devastating diseases on earth: ALS, or Lou Gehrig's disease.