Business Advertising

Are you struggling to grow your online presence as a writer, coach, or speaker? Do you want to attract more leads and boost your sales? Look no further! "Build Your Audience" is your ultimate guide to mastering the art of audience growth in just 60 days. In this fourth installment of the Your Message Matters Series, you'll discover proven strategies to build a loyal following and establish your brand online. Whether you're just starting or looking to scale, this book offers actionable insights tailored to your needs.

How to find the soft innovation that will make your product, service, school, church, or career worth talking about. We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestseller Purple Cow taught the business world, the...

A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data—from bestselling business author Chip Heath. How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds is…thirty-two years. Understanding numbers is...

The marketing landscape for life sciences companies to reach healthcare professionals (HCPs) has transformed with the rise in digital point-of-care (POC) platforms. Preparing marketers and publishers for the next way to effectively reach clinicians, entrepreneur and former physician Harshit Jain, MD examines the virtual POC marketing ecosystem and shares his marketing acumen with businesses to optimize communication initiatives to prescribers.

“My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF...

A groundbreaking guide to creating the word-of-mouth magic that cuts through the skepticism and information overload of today's consumers, and drives sales-and profits-to new heights. What turns a "sleeper" into a box-office bonanza or catapults a just-released book to the top of bestseller...

Clayton M. Christensen, the author of such business classics as The Innovator’s Dilemma and the New York Times bestseller How Will You Measure Your Life, and co-authors Efosa Ojomo and Karen Dillon reveal why so many investments in economic development fail to generate sustainable prosperity...

Do you want to learn how to take advantage of one of the most powerful social and business platforms? Would you like to know how you can build a professional rapport along with providing goods and services to people? Then look no further, as this audiobook covers the essentials for using LinkedIn for business ventures and for selling! LinkedIn is a beast of a social and business platform and there’s so much to learn. With the content in this audiobook, it will help you get up to speed on how you can learn all of this information and apply the information, today!

Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin. Word of mouth is directly responsible for 19% of all purchases, and influences as...

Popular speaker, multimillionaire, and author of the all-time bestselling real-estate book Nothing Down, Robert G. Allen knows how to bring you financial success. With his seminars sweeping the nation, Allen is at the cutting edge of strategic wealth creation now more than ever. And in this...

LONGLISTED FOR THE FINANCIAL TIMES & MCKINSEY BUSINESS BOOK OF THE YEAR ONE OF THE ECONOMIST'S BEST BOOKS OF 2021 In this compelling story of lies, greed and tarnished idealism, two Wall Street Journal reporters investigate a man who Bill Gates, Western governments, and other investors entrusted...

Este libro no es tan sublime como parece, pero no está nada mal para el precio que tiene. En él aprenderás: La razón por la que si eres un cursi nunca ganarás dinero contando historias. La lección de persuasión de un tipo que odiaba ducharse. Una forma de crear infinitas historias que atraigan a miles de clientes, que aprendí de un abogado completamente borracho. Cómo crear historias que vendan haciéndote sólo dos preguntas que sabría responder incluso el vecino más imbécil que tengas. Por qué vende más el villano que el héroe y cómo aplicarlo para tu vida o para tu negocio de forma inteligente.

The modern marketing game has changed. Will you change with it? In today's world, there are more than 2.3 billion active social media users around the globe. The audience of Facebook, Instagram, and Snapchat has surpassed traditional media such as television and radio. As society continues to evolve and become more digital and interconnected on varying platforms, it is essential that your brand is represented in the social media sphere. This audiobook will equip you to build your brand on social media.

With the "first screen" - the television - companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen" - the personal computer - increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the "third screen" - the mobile device - has changed the game in an even more revolutionary way.

Persuading other people to say ""yes"" is an essential skill in life—whether you're selling a product, an idea, or yourself. Packed with tried-and-true tips and real-life examples, this revised edition walks you step by step through the fundamentals of successful selling, with an emphasis on...

An unfiltered, colorful romp through the IRL world of influencers that spills the tea on the multibillion-dollar industry of content creation. If you’re anything like journalist Stephanie McNeal—aka, a millennial woman—you spend hours every day indulging in Instagram’s infinite scroll...

As enlightening as The Facebook Effect, Elon Musk, and Chaos Monkeys—the compelling, behind-the-scenes story of the creation of one of the most essential applications ever devised, and the rag-tag team that built it and changed how we navigate the world. Never Lost Again chronicles the...

Propaganda, an influential book written by Edward L. Bernays in 1928, incorporated the literature from social science and psychological manipulation into an examination of the techniques of public communication. Propaganda explored the psychology behind manipulating masses and the ability to use symbolic action and propaganda to influence politics, effect social change, and lobby for gender and racial equality.

Why trying to be the best … competing like crazy … makes you mediocre Every few years a book—through a combination of the author’s unique voice, storytelling ability, wit, and insight—simply breaks the mold. Bill Bryson’s A Walk in the Woods is one example. Richard Feynman’s...