Business Communications Management

There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics...

Salespeople, consultants, managers, executives, entrepreneurs... Influence is a crucial tool for absolutely anyone seeking success and prosperity. But how can everyday people actually become more influential? Maximum Influence unlocks the secrets of the master influencers. Now in an all-new edition, the audiobook combines scientific research with real-world studies, presenting the most authoritative and effective arsenal of persuasion techniques ever.

Consciousness is the main source of organizational greatness. "Conscious business", explains Fred Kofman, means finding your essential values through your work. A conscious business seeks to promote the intelligent pursuit of happiness in all its stakeholders. It produces sustainable, exceptional performance through the solidarity of its community and the dignity of each member.

Language is a powerful tool that can unite, engage, and move people to action. It’s all in what you choose to say, and how you say it. In this practical, accessible guide to having more powerful conversations, leading evidence-based coaching expert Haesun Moon offers a set of powerful words or phrases—one for every letter of the alphabet—to help you move others toward greater purpose and accomplishment.

LEARN HOW TO GROW YOUR BUSINESS IN A TOUGH ECONOMY In this unpredictable business landscape, everyone is struggling to choose between chasing short-term objectives and creating a secure future for their company, but both are crucial. As CEO of Honeywell, David Cote understood this dilemma well...

Many people today are so dazzled by the long-term potential for artificial intelligence that they overlook the much clearer and more immediate potential for a new form of "collective intelligence": the intelligence of groups of people and computers working together. In Superminds, Thomas Malone explains what we need to do to take advantage of this potential. Groundbreaking and utterly fascinating, Superminds will change the way you work - both with others and with computers - for the better.

Captain D. Michael Abrashoff, legendary commander of the USS Benfold, continues in the same vein of his bestselling book It's Your Ship with the knowledge he's gained from his speaking to and advising some of the top business minds in the world. The story of Captain Abrashoff and his command of...

Dealers of Lightning is the riveting story of the legendary Xerox PARC'a collection of eccentric young inventors brought together by Xerox Corporation at a facility in Palo Alto, California, during the mind-blowing intellectual ferment of the seventies and eighties. Here for the first time is...

William Ury, coauthor of the international bestseller Getting to Yes, returns with another groundbreaking book, this time asking: how can we expect to get to yes with others if we haven’t first gotten to yes with ourselves? Renowned negotiation expert William Ury has taught tens of thousands...

“There is no ‘i’ in “team.’” “No man is an island.” “A chain is only as strong as its weakest link.” You may roll your eyes at these age-old clichés, but you can’t afford to breeze over their point. Individual all-stars can only take you so far. Ultimately...

An expert on the psychology of leadership and the bestselling author of Integrity, Necessary Endings, and Boundaries For Leaders identifies the critical ingredient for personal and professional wellbeing. Most leadership coaching focuses on helping leaders build their skills and knowledge and...

The groundbreaking and premier work on nonprofit organizations, now in the Drucker Signature Series and featuring a new preface by the author The nonprofit sector of our society is growing rapidly, creating a major need for guidelines and expert advice on how to manage these organizations...

NATIONAL BESTSELLER Rediscover the superpower that makes good things happen, from the professor behind Yale School of Management's most popular class “The new rules of persuasion for a better world.”—Charles Duhigg, author of the bestsellers The Power of Habit and Smarter Faster...

Based on Donald Miller’s bestselling book?Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Most business owners are blindly guessing at their social media strategy...

For salespeople feeling stressed and disappointed that their customers don’t want to hear from them, this guide is the key to developing the mindset and habits required to reach a new level of sales success. The world of sales can be tough, so it’s easy to get discouraged when the rejections...

PLEASE NOTE: This audiobook was previously published under the title It's Not About You. From the acclaimed, bestselling authors of The Go-Giver, a new parable about the power of giving leadership. The family-owned business of Allen & Augustine has manufactured high-quality chairs for decades...

It's not easy for an entrepreneur to get a bank loan, find investors, and make it to the top of your industry. Many business owners find themselves overwhelmed in their business planning process, or even worse, they outsource the planning to an unqualified professional.

“Getting Past No is the most elegant handbook on the challenge of difficult negotiation and difficult people.”—Leonard A. Lauder, president, Estée Lauder Companies “Bill Ury has a remarkable ability to get to the heart of a dispute and find simple but innovative ways to resolve it...

The author of the world’s best-selling book on negotiation draws on his nearly fifty years of experience and knowledge grappling with the world’s toughest conflicts to offer a way out of the seemingly impossible problems of our time. Conflict is increasing everywhere, threatening everything...

A unique and significant guide to selling more books through personal appearances and online interviews, brimming with information and resources as well as tips and ideas from nearly two dozen author-speaker professionals.The most powerful tool in your book promotion toolkit is your personality. The fact is that personality sells books.