Business History United

Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen's engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise.

What made FDR a more successful leader during the Depression crisis than Hoover? Why was Eisenhower more effective as supreme commander during World War II than he was as president? Why was Grant one of the best presidents of his day, if not in all of American history? What drove Bobby Kennedy into the scrum of electoral politics? Find the surprising and revelatory answers to these questions and more in this collection of new essays by great historians.

In the 30 years after the Civil War, the United States blew by Great Britain to become the greatest economic power in world history. That is a well-known period in history, when titans like Andrew Carnegie, John D. Rockefeller, and J. P. Morgan walked the earth. But as Charles R. Morris shows us, the platform for that spectacular growth spurt was built in the first half of the century. By the 1820s, America was already the world's most productive manufacturer and the most intensely commercialized society in history.

Americans have always loved guns. This special bond was forged during the American Revolution and sanctified by the Second Amendment. It is because of this exceptional relationship that American civilians are more heavily armed than the citizens of any other nation. Or so we're told. In The Gunning of America, historian Pamela Haag overturns this conventional wisdom. American gun culture, she argues, developed not because the gun was exceptional but precisely because it was not.

Every four years on January 20, the President of the United States is sworn into office. Most often following a hard-fought campaign season, the voters determine the number of electoral votes each candidate is awarded and the winner takes the oath of office given by the chief justice of the United States. The Inaugurations is a compilation of every inauguration speech given by the newly sworn-in president, from Franklin Delano Roosevelt through Donald J. Trump.

In 1913, an unlikely friendship blossomed between Henry Ford and famed naturalist John Burroughs. When their mutual interest in Ralph Waldo Emerson led them to set out in one of Ford's Model Ts to explore the Transcendentalist's New England, the trip would prove to be the first of many excursions that would take Ford and Burroughs, together with Thomas Edison, across America.

Edited by filmmaker Sean Conant and with contributions from some of the country's leading scholars including Sean Wilentz, Craig L. Symonds, and Harold Holzer, this volume explores how in the century and a half since it was delivered, the Gettysburg Address has proven a seemingly inexhaustible source of somber reflection and soaring hope, and why its language continues to resonate with so many people seeking meaning for their own struggles and sacrifices.

The United States has always proved an inviting home for boosters, sharp dealers, and outright swindlers. Worship of entrepreneurial freedom has complicated the task of distinguishing aggressive salesmanship from unacceptable deceit, especially on the frontiers of innovation. At the same time, competitive pressures have often nudged respectable firms to embrace deception. As a result, fraud has been a key feature of American business since its beginnings.

Whiting, Indiana Saturday, August 27, 1955 Sunrise, 6:11 a.m. Its 80 degrees in the shade, and most of the city's residents are still trying to sleep off an airless, oppressive night. But inside the plant at Whiting's biggest employer (and one of the worlds largest oil refineries), something has gone horribly wrong, something that threatens to destroy the entire community. The clock changes. 6:12 a.m. This is the story of what happened at one minute after sunrise on that cataclysmic day in 1955, spoken in the words of the people who lived through it.

Accomplishing the Impossible draws contemporary leadership lessons from the events and people that were central to the beginning of the American Revolution. Retired general, scholar, and educator William E. Rapp cuts through the popular mythology around the Boston Campaign and applies the historical lessons to challenges faced by today's business and public sector leaders. By doing so, he inspires today's leaders to view contemporary leadership and change management through a fresh lens.

The untold story of how efforts to hold big business accountable changed American capitalism.

Can hearing about the Battle of Gettysburg improve your day? Your life? Here's a truly original approach to America's most famous battle that proves you're already a leader. If you enjoy fast-paced story-telling that inspires self-discovery, this book is your daily companion.

The early 1970s saw the birth of the modern comic book shop. Its rise was due in large part to a dynamic entrepreneur, Phil Seuling. His direct market model allowed shops to get comics straight from the publishers, bypassing middlemen. Stores could better customize their offerings and independent publishers could now access national distribution. In this way, shops opened up a space for quirky ideas to gain an audience and helped transform small-press series, from Teenage Mutant Ninja Turtles to Bone, into media giants.

Great Eagle Wood is an animal republic where eagles provide leadership, ducks the entrepreneurial guile, and beavers the backbone to make things happen. Growth in the wood sees the evolution of a banking system, a stock market, and a wood wide web. But when their habitat comes under attack, the wood's very existence is threatened, and the animals are forced to take desperate measures to ensure their survival.

Hailed as America’s greatest civil rights advocate, Martin Luther King, Jr. inspired the people of the United States to demand equality, regardless of the color of their skin. And he did it peacefully. Time may have passed, but in today’s world, his teachings are needed more than ever. With Martin Luther King, Jr.’s wisdom and unwavering dedication to making the opposition listen, you can become a peaceful leader and advocate for the way the world should look, no matter who stands in your way.

Mark Twain's lifetime spans America's era of greatest economic growth. And Twain was an active, even giddy, participant in all the great booms and busts of his time, launching himself into one harebrained get-rich-quick scheme after another. But far from striking it rich, the man who coined the term "Gilded Age" failed with comical regularity to join the ranks of plutocrats who made this period in America notorious for its wealth and excess.

"Give me liberty," demanded Patrick Henry, "or give me death!" Henry's words continue to echo in American history, and that quote, and the speech it comes from, remains one of the two or three known to almost every American. The other speeches that have become part of our American collective consciousness all have one theme in common: liberty.

In the summer of 1775, a Virginia gentleman-planter was given command of a New England army laying siege to British-occupied Boston. With his appointment, the Continental Army was born. Yet the cultural differences between those serving in the army and their new commander-in-chief led to conflicts from the very beginning that threatened to end the Revolution before it could start. The key challenge for General George Washington was establishing the standards by which the soldiers would be led by their officers.

This is an anecdotal approach to teaching high school students that history and economics are intertwined. The audiobook is designed to give the student a thumbnail sketch of a dozen events of merit in American history intertwined with the basic economic laws.

Following the Civil War, three entrepreneurial families took their innovative ideas for school chalk from the kitchen stove and transformed them into the American Crayon Company. Color Capital of the World tells this story through the eyes of one of the founding family's descendants, tracing the cycle of build, boom, and bust.