Business Professional

Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How to Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. In this audiobook, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail.

The Hiltons is a sweeping saga of the success-and excess-of an iconic American family. Demanding and enigmatic, patriarch Conrad Hilton's visionary ideas and unyielding will established the model for the modern luxury hotel industry. But outside the boardroom, Conrad struggled with emotional detachment, failed marriages, and conflicted Catholicism.

The Rothschild Legacy: Power, Wealth, and Influence takes listeners on a journey through the fascinating history of one of the most influential and controversial families in the world—the Rothschilds. From their humble beginnings in 18th-century Frankfurt to their rise as banking giants, the Rothschild family has long been synonymous with immense wealth, power, and global influence.

Ian Purkayastha is New York City's leading truffle importer and boasts a devoted clientele of top chefs nationwide, including Jean-Georges Vongerichten, David Chang, Sean Brock, and David Bouley. But before he was purveying the world's most expensive fungus to the country's most esteemed chefs, Ian was just a food-obsessed teenager in rural Arkansas - a misfit with a peculiar fascination for rare and exotic ingredients. The son of an Indian immigrant father and a Texan mother, Ian learned to forage for wild mushrooms from an uncle in the Ozark hills.

The story of Oprah Winfrey is one that will remain relevant to all generations. It is one that every person can identify with in one way or another, and borrow a leaf from her astounding success. Hers is a journey worthy of emulation. It leaves a lot of admiration for the young and old, male and female alike. One would be tempted to mistake her life for a creative piece of fiction, but again it is nothing but the truth. For this very reason, we can all take the lessons thereof seriously and preach the gospel of her life whenever we can.

Set in California's lush Napa Valley and spanning four generations of a talented and visionary family, The House of Mondavi is a tale of genius, sibling rivalry, and betrayal. From 1906, when Italian immigrant Cesare Mondavi passed through Ellis Island, to the Robert Mondavi Corporation's 21st-century battle over a billion-dollar fortune, award-winning journalist Julia Flynn Siler brings to life both the place and the people in this riveting family drama.

What will I learn? Discover the Power of Words. Master Clear Thinking and Language for Impactful Communication. Learn to Structure Your Thoughts for Effective Speaking. Learn to speak fluently with strategic exercises. Learn how to be more articulate in every conversation.

Wouldn't life be better if you were free of the daily grind - the conventional job and boss - and instead, succeeded or failed purely on the merits of your own investment choices? Free Capital is a window into this world. Based on a series of interviews, it outlines the investing strategies, wisdom, and lifestyles of 12 highly successful private investors. Each of them has accumulated £1 million or more - in most cases, considerably more - mainly from stock market investment.

A legendary CEO tells the inside story of building the world's largest insurance company - and the dramatic tale of its near-destruction after he left in early 2005, as successors transformed AIG and drove it to the center of the financial crisis of 2008.

Pour la majorité des Canadiens, le nom de la famille Molson fait partie de l’essence même du Canada. Depuis 1786, année où John Molson fonda sa première brasserie à Montréal, il rime avec bière, hockey et philanthropie. Rares sont cependant ceux qui savent à quel point la famille est passée proche, ces dernières années, de perdre le contrôle de cette entreprise.

Andrew Carnegie, à la fois, l’un des plus grands entrepreneurs de l’histoire et l’un des plus grands philanthropes, nous partage ici ses meilleures leçons de vie, dans tous de multiples domaines, à la fois personnels et sur le monde des affaires.

From an early age Fuss discovered the need for discipline and hard work through his love for sports, and the desire to be the best. The creative influence of the music and fashion of the 60’s and 70’s, highly influenced Fuss and his passion for the artistic movements that fuelled this generation. His attention to detail and his desire for perfection grew as he discovered the path that he was destined for. As was common for this era, smoking pot and hash became a part of his lifestyle and helped elevate his creativity, and expand his entrepreneurial skills.

As the reach of business becomes global and companies expand into newer markets, it is increasingly more important to dominate a greater number of languages. And what language is more important to learn in the 21st century than Spanish - the second most-spoken language in the world? For these reasons, we have created Business Spanish: Learn Conversational Spanish for Business Professionals to provide you, the business specialist, with the best tools in language-learning for situations you will encounter in your day-to-day life.

Learn valuable lessons while Hollywood actors voice the parts in this entertaining and true story of Barefoot Wine. A Sherwood Players Production featuring a full ensemble cast ​including Hollywood Legends Ed Asner and Gigi Perreau​, an original cinematic score, sound effects, and behind the scenes interviews with the real Michael Houlihan and Bonnie Harvey (creators of Barefoot Wine) with author Rick Kushman. It is amazing that such an iconic brand as Barefoot Wines began as a startup in the laundry room of a rented farmhouse.

In Building Unity, Prosserman breaks down the six steps to discovering “responsible impact” and building an organization that is growth-minded, values-based, and reflective of the needs of its community. Using stories of his own evolution, learning, and growth as a leader over 15 years, Prosserman parallels the creativity found in breakdancing with the innovation needed to build a sustainable non-profit.

Forget the patents, forget the prototypes, forget starting a business. Sell the benefit first instead! Today it’s all about selling first and selling fast. His road-map for licensing success is now being taught in major universities. Stephen has uncovered the consumer product licensing industry from the inside. He has interviewed 28 leading experts across 17 different industries, as well as professional inventors, to share their knowledge with you - so you too can now become a full-time professional inventor.

Trixie and Katya dole out savvy and satirical advice for every stage of working life, from choosing a career path to sailing into retirement, in step-by-step guides, quizzes, the world’s most bizarre aptitude test, and more. Searching for the perfect interview outfit? Agonizing over how to get that raise? Suspicious that your colleague doesn’t really hope their email “finds you well”? Trixie and Katya have got you covered. They also share personal stories from their own careers and their philosophies on everything from mastering office lingo to getting fired with dignity.

The tale of the Bechtel family dynasty is a classic American business story. It begins with Warren A. "Dad" Bechtel, who led a consortium that constructed the Hoover Dam. From that auspicious start, the family and its eponymous company would go on to build the world, from the construction of airports in Hong Kong and Doha to pipelines and tunnels in Alaska and Europe to mining and energy operations around the globe.

During his 34-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth - from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015 - and was a firsthand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments.

Gates' Business @ the Speed of Thought is one of audible.com's most popular programs. This is one investment that will pay consistent dividends. Download it for your commute.