Career Building

Due to a range of frequent and unavoidable mistakes, only ten percent of startups make it beyond five years. In this game-changing guide, startup veteran and serial entrepreneur Gregory Shepard combines twelve startup exits, four private equity awards, and decades' worth of expert insight and industry experience—including interviews with real entrepreneurs, Navy SEALs, Air Force Fighter Pilots, and more—to present you with straightforward, actionable strategies for mapping out your startup and achieving success.

Whether you're a solar sales professional, facility manager, engineer, or clean energy entrepreneur, Wired for Sun is your go-to guide for navigating the complex world of commercial solar development. Written by industry veteran Tim Montague, host of the Clean Power Hour podcast, this comprehensive playbook demystifies every step of the solar project development process—from qualifying leads and conducting site assessments, to modeling cash flow, navigating policy incentives, and closing deals.

With Results, Not Reports, Peter Follows, CEO of Carpedia International, provides business leaders with a framework for lasting improvements in performance and profitability. Carpedia has a remarkable success rate in large-scale improvement programs, helping clients achieve their improvement goals over 90 percent of the time. In this book, Peter explains how to achieve sustainable improvement through the dynamic management of process, performance, and people, emphasizing that all three components have an interdependent relationship and that the key is to address them concurrently.

For ambitious entrepreneurs, the greatest threat isn’t market competition or funding—it’s the systemic inefficiency draining their growth potential. Discover the comprehensive framework that transforms overwhelmed business owners into strategic, high-functioning leaders with the capacity to scale.

In 2008, with no event production experience and two college degrees between the four of them, Elliott Bisnow, Brett Leve, Jeff Rosenthal, and Jeremy Schwartz became business partners and set out to build a global events company. With passion and tenacity, they began cold calling as many inspiring company founders as they could and tried to convince them to attend their first event. In the beginning, only nineteen people said yes.

In The Soul of Strategy, two veteran strategists and academics deliver a straightforward new approach to business strategy―one that builds and expands on the classic work of Peter Drucker―recognizing the inescapable reality, faced by every organization, that a firm's primary job is to create and keep customers.

Everyone deserves to feel comfortable in the skin they are in, and journeying through this audiobook is the perfect place to start a new relationship with your body, your mind, and your health. Your journey will take you day-by-day over a 50-day period, challenging and transforming how you see yourself. All you need is five minutes each day to listen to the lesson and personal application challenge of the day;

Each and every one of us has a unique perspective on what it takes to be a successful leader. And we all understand that there is no cookie cutter formula that will hand you the magic keys to unlocking a high-performance culture. The 9L's will expound on the key principles, the core concepts that each and every person can apply and use, no matter what their background or leadership beliefs are!

In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more.

Learn how Jack Gray, a successful and ambitious entrepreneur with an MBA, hit rock bottom financially but turned it all around and gained more wealth than he ever dreamed,within just a few months! He now spends his time sharing the tools and strategies he created to live his financial dreams.

Observers tell us that we will have many jobs and possibly several careers during our lifetimes. But there is very little practical help available for professionals on how to move between jobs and careers. This audiobook takes the listener through a comprehensive process that will help them to prepare for job search, identify job opportunities, and then maximize their chance of success.

Despite our deep desire to feel a sense of belonging, many of us feel isolated. The rise of technology and modern workplace practices have led people to be even more disconnected, even as we remain constantly contactable. And as our human interactions have decreased, so too have our happiness levels. This is sparking a crisis in mental health that will have repercussions for years, leaving people lonelier and organizations less productive and profitable, too.

Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment.

You've got a great idea that will increase revenue or boost productivity—but how do you get the buy-in you need to make it happen? By building a business case that clearly shows your idea's value. That's not always easy: Maybe you're not sure what kind of data your stakeholders will trust. Or perhaps you're intimidated by number crunching. The HBR Guide to Building Your Business Case, written by project management expert Raymond Sheen, gives you the guidance and tools you need to make a strong case.

Turning your gardening passion into a prolific business doesn’t have to be rocket science. We’ll teach you everything about how to grow lavender for profit. If you decided to turn your gardening passion, congratulations! Lavender is the best place to start. While the plant thanks you with its alluring fragrance for nurturing it, it is virtually every industry’s favorite, making it one of the most profitable plants to grow. This lovely member of the mint family will make itself desirable fresh or dried, in soap, incense, or potpourri.

Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from 25 years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy.

As a coach to some of the country’s highest-profile executives, Daniel Harkavy has witnessed the transformation that comes when leaders utilize coaching to turn their paycheck-driven teams into vibrant and successful growth cultures. Since founding his company in 1996, Harkavy and his team have coached thousands and shared their knowledge by certifying coaching leaders across the country. Now, in this strategic and thought-provoking guide, he shares his proven strategy for improving your team’s performance while raising quality of life inside and outside of the office.

One of the world's premier branding experts, Gabor provides invaluable insights that will help your own enterprise build positive brand equity, good will, and the "irrational loyalty" that will support your brand long-term through the best and worst of times. This is your essential guide to building Irrational Loyalty.

As a veteran of six successful Kickstarter campaigns (and counting) and the proprietor of the Kickstarter Lessons blog, Jamey Stegmaier knows something about crowdfunding. In this audiobook, he goes beyond the nuts and bolts of how it works to a deeper level - crowdfunding not just as a cool way to raise money but as a better way to build and run a business.

Unequaled is the client service professional's guide to getting ahead and achieving professional goals. You're smart and hardworking, but guess what - so is everyone else. So how do you stand out? You need to distinguish yourself in order to get ahead, but simply being good at your job is not enough. Moving up is about soft skills, networking, client connections, emotional intelligence, and your personal reputation. This audiobook is a frank and candid guide to what it really takes to succeed in the field.