Career Building

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them

Organizational culture has undergone a seismic shift in the 21st century - and with it, the requirements of leadership. In Building the Best, LearnLoft CEO John Eades takes you on a journey of transformation that will equip you with the tools you need to become the kind of cutting-edge leader today's workplace so urgently needs.

The Art & Science of Storytelling is a practical audiobook that will teach you how to tell better stories in conversations, business meetings, in leadership positions, and for brand building. The Information Age has ended, and the Storytelling Age has begun. Enter the new era with the utmost confidence.

Shopify makes it easy for anyone, regardless of technical skill or experience, to start an online store and sell products to customers around the world. With a user-friendly interface, a range of customizable templates, and powerful tools for managing orders, payments, and shipping. In this audiobook, we will walk you through the process of setting up a Shopify store from start to finish. We will also provide tips for marketing and promoting your store and how to scale your business.

Dive into the rewarding world of aquarium maintenance with 'How to Start a Home-Based Aquarium Maintenance Business.' Whether you're a fish enthusiast or an aspiring entrepreneur, this guide provides everything you need to establish a successful aquarium maintenance service from home. Explore the essentials of setting up your business, acquiring clients, mastering maintenance techniques, and expanding your services. With detailed instructions, expert advice, and actionable tips, you'll be equipped to turn your passion for aquariums into a thriving home-based venture.

Led by Dan S. Kennedy, with the support of Forrest Walden and Jim Cavale, the co-founders of Iron Tribe Fitness, and other marketing/branding vets including Bill Gough, the number-one marketing adviser to Allstate agents; Steve Adams, CEO of a chain of 21 retail stores and an e-commerce business, and Nick Nanton, of the Dicks-Nanton Celebrity Branding Agency, entrepreneurs learn how to develop and gain profit from their personal or business brand-without corporate-sized investment.

Written by Funk Roberts with Mike and Rick Tielemans, known as The Tribe Guys, this book draws on decades of combined experience and deep research into what makes communities so powerful. Mike and Rick dedicated years to studying the positive aspects of cult psychology and human behavior, uncovering timeless principles that drive loyalty, connection, and influence. By applying these 27 secrets, the team built Funk Roberts' Over 40 Alpha Membership into a $3.5 million success, and Funk has helped build other multi-six-figure Tribe-based businesses.

Let's explore how to protect your business from failure, build it to the point where your retirement needs are met, and sell or transfer it at the highest net revenue possible by leveraging growth, employee retention, and tax strategies.

The book explains what it takes to build and manage partner channels in the software industry. The book uses the business model framework introduced by Alexander Osterwalder. It provides a practical guide for organizing the activities required to design productive partner programs as well as implement these programs for the recruitment and management of partners that will find, win, make, keep, and grow happy customers on our behalf.

Alia Hanna Habib remembers what it was like to be on the outside of the publishing world, looking in. Arriving in New York, a first-generation college student with a love of reading and loads of ambition, she hadn’t any idea how to break into the business of books. Now years later, in her career as an agent, she hears from prospective clients who, whether they’re experts at the top of their fields or wholly new to the writing game, consider breaking through as a success in publishing to be a mysterious and dauting task.

In this inspiring and insightful book, Dr. Mendez seamlessly intertwines timeless Christian values with cutting-edge entrepreneurial wisdom, guiding listeners towards creating and running businesses that are not only financially successful but also deeply rooted in purpose and integrity. Through real-life biblical anecdotes, practical strategies, and profound reflections, this book illuminates how faith can be the cornerstone of ethical and prosperous entrepreneurship.

With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as start-ups and midsize companies, and interviewing more than 400 top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: They are Courageous, Artful, Thoughtful, and Scientific (CATS).

With increased demand for hybrid and fully remote work styles, most firms understand that some form of distance work is here to stay—and have put some remote protocols in place. But many companies either see the shift to remote work as a threat to their culture and management style, or they just don’t know how to make the transition. It’s time to take advantage of the many opportunities remote work presents. This book will tell you how.

Experiencing conflict in relationships is an unavoidable fact of life. When our relationships are messed up, our lives feel messed up. Likewise, our hearts and minds hurt—the two are intricately linked. Drawing on over 25 years of clinical experience with individuals, couples, and families, psychotherapist Anita Astley will walk you through practical steps to unf*ck yourself from the inside out in order to establish healthy relationships.

Once a teenaged mom, Ronessa "Ronne" Brown defeated the odds by stepping over the stereotypes surrounding her to take her family's destiny into her own hands. Ronne's "no excuses" mantra transformed their lives, from being stuck an endless cycle of "jobs" to becoming a millionaire - all by teaching herself how to monetize Instagram. And so can you.

Dental practice owners and their teams often dream of growing a successful dental group or DSO. Then complexity sets in. Today, successful practitioners have to survive the world of business: marketing, messaging, HR, finance, compliance. It's a lot for any team to manage. DSO Secrets: The Ultimate Guide to Building Your Dental Empire uncovers those secrets. Whether your goal is to be a top clinician in a single practice or to build your own multi-practice portfolio, this book has the resources you're looking for.

Explore transformative wisdom in The Katana Mindset, a unique guide that links the ancient art of Japanese sword-making to personal growth and resilience. Based on years of experience in Japan's hospitals, dojos, and monasteries, this book illustrates how forging a katana mirrors our journey toward strength and purpose.

Unlock Your Emotional Potential and Forge Deeper Connections with Those Around You! Are you navigating life feeling overwhelmed by stress, strained relationships, or a lack of self-awareness? Do you struggle to manage your emotions effectively, leading to repeated challenges in personal and professional settings? Are you searching for a practical guide to cultivate emotional intelligence and foster meaningful connections in your life?

Use this guide to storytelling as a sturdy foundation to change how you use stories. You can build solid stories to support your goals in business and life. The provided examples are from some of the world's greatest speakers, storytellers, with advice from leading experts. From best-selling authors to generation-changing motivational speakers, this audiobook covers all the fundamentals of outstanding storytelling. It will help you deliver stories to audiences that will leave them personally affected and motivated.

The Power to Thrive! draws on proven research to show how we all can reach beyond the superficial meaning of success to help us achieve a meaningful impact - in our homes, in our offices, and in everyday life. Kay provides the formula for achieving better results, fulfillment, and appreciation in everything we do.