Career Design

The secrets to true fulfillment can seem so far out of reach, buried under a mountain of anxieties and obligations which threatens to swallow us up. But there is a way to sort through this maze of confusion and pain, to rediscover the joy of living!

Unlock the Future: The Complete AI Advantage CollectionAre you ready to harness the transformative power of Artificial Intelligence (AI) to stay ahead in a rapidly evolving world? The Complete AI Advantage Collection combines three essential guides—The Essential Beginner’s Guide to AI, The AI in Business Advantage, and Master ChatGPT Effortlessly—to give you the tools, strategies, and confidence to navigate and thrive in the age of AI.

On October 23, 2001, Apple Computer, a company known for its chic, cutting-edge technology, if not necessarily for its dominant market share, launched a product with an enticing promise: you can carry an entire music collection in your pocket. It was called the iPod. What happened next exceeded the company's wildest dreams. Over 50 million people have inserted the device's distinctive white buds into their ears, and the iPod has become a global obsession.

An assumption nearly everyone makes is that the best a teacher can hope for is to get most of their students to learn the concept they are teaching. In fact, in the segment of education that prepares people specifically for work (CTE, apprenticeships, and corporate training), many instructors believe that a 70-80 percent success rate is satisfactory. But based on his nearly forty years of experience preparing thousands of workplace instructors, Dr. Johnson believes we can obtain a 100 percent success rate.

Applying the Business Model Canvas: A Practical Guide for Small Businesses is a book that was written for the entrepreneur trying to come up with a workable new business model. It teaches entrepreneurs using the Socratic Method of asking and answering questions to complete each of the 13 building blocks of the Business Model Canvas and the Value Proposition Model. Through this process, the listener will be able to turn abstract ideas into a practical business model in no time.

Unlock the secret to building a business that isn't just insanely profitable but deeply meaningful, freeing you to concentrate on what truly matters. With a unique blend of management theories, practical frameworks and a step-by-step guide to navigating the entrepreneurial landscape, the book offers more than wisdom; it provides a roadmap.

Over the past 20 years, category creation and category design has gone from being a little-known "positioning" secret from advertising legends like David Ogilvy, Leo Burnett, Al Ries, Jack Trout, Gary Halbert, and more, to now becoming the single most in-demand skill among business leaders, Fortune 500 executives, Silicon Valley entrepreneurs, marketers, and even the next generation of digital creators.

Design to Engage is a “how-to” book that will help you become an effective designer and facilitator of learning events. Practical, accessible, and jam-packed with tools to support facilitators to create impactful learning experiences, Design to Engage is a revelation and an inspiration.

The key to success in business is staying lean. Our specific, practical approach to starting (and maintaining) a web design business is founded on unbreakable rules you'll need to follow to avoid running your business into the ground! According to Clutch research firm, 46 percent of US small businesses still don't have a website for their company. With several amazing tools at your fingertips, starting a website business has never been easier.

In The Leader Within Us, business leader and experienced mentor Warren Rustand finally puts in writing the basic principles of what he calls a life by design--that is, a life that, through deliberate choice and hard work, reflects the vision and aspirations of the person living it. These are the same principles that Rustand has enacted in his own life and has taught to many other adults who have come to him for guidance. You will find his story, and some of their stories, in this book.

Pricing projects can feel tricky, but it doesn't have to be. Dan Mall explains how to earn more, by understanding what goes into a price (and why hourly rates don't work) and what your clients really want-and are willing to pay for. Learn the right questions to ask and when, and ways to turn client requirements into numbers, with a real-world example from Dan's agency.

In Be the One, author and speaker Justin Prince shares a roadmap, an instruction manual, that lays out simple but powerful steps you can take—today—to redesign your future and live an unforgettable life. Regardless of your roots, your background, your education, your experience, your resources, or your lack thereof.

Jeanne Liedtka and Tim Ogilvie educate listeners on one of the hottest trends in business development: "design thinking", or the ability to turn abstract ideas into practical applications for maximal business growth. Jeanne Liedtka's recent book, The Catalyst: How YOU Can Lead Extraordinary Growth, was named a Top Innovation and Design Thinking Book by Business Week. Tim Ogilvie has been hailed as a visionary for his pioneering contributions to service innovation, business model innovation, and customer experience design.

This book is a practical guide that explores how startup entrepreneurs and business leaders, who hold no design degrees, can integrate service design into their development cycles to create sustainable, desirable, and profitable new services.

Gender equality is a moral and a business imperative. But unconscious bias holds us back, and de-biasing people’s minds has proven to be difficult and expensive. Diversity training programs have had limited success, and individual effort alone often invites backlash. Behavioral design offers a new solution. By de-biasing organizations instead of individuals, we can make smart changes that have big impacts.

It's no secret that culture is the key to attracting and engaging top talent and seizing the competitive edge. But the vast majority of culture efforts fail as quickly as they started. Why? Because leaders are missing the big picture. They're creating and communicating values but failing to ensure the values are tied to the purpose and the strategy of the company while also being integrated into processes, operations, and behaviors.

Renowned designer and professional hell-raiser James Victore wants to drag you off your couch and throw you headfirst into a life of bold creativity. He'll guide you through all the twists, trials, and triumphs of starting your creative career, from finding your voice to picking the right moment to start a project (hint: It's now).

Sharing hard-earned insights, advice, and best practices, brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven strategies, best practices, and anecdotes from real life brand-building successes to give listeners the tools they need to design, build, and accelerate a successful brand.

In Get More Clients for Web Design or Development, author Dekker Fraser draws from both top-line marketing training received while earning his Master's degree at Kellogg School of Management and years of web design business experience to offer you a proven and powerful specialized website development business model that will draw new high-paying clients, encourage referrals, and guarantee customer loyalty, so those high-paying clients come back to buy more high-end websites from you.

IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.