Career Education

You’ve written the best book ever, and now, everyone will be racing to read it. That was the plan anyway. As a first-time author, you walk a fine line between planning for and marketing your book for success and the crushing reality of low sales. Book Marketing for the First-Time Author breaks down the most important elements that you need to market your book. Master the fundamentals covered here to set your book up for success.

In Coaching Agile Teams, Lyssa Adkins gives agile coaches the insights they need to adopt this new mind-set and to guide teams to extraordinary performance in a re-energized work environment. You’ll gain a deep view into the role of the agile coach, discover what works and what doesn’t, and learn how to adapt powerful skills from many allied disciplines, including the fields of professional coaching and mentoring.

The PMA Effect teaches the methods for achieving your goals. No matter how high you set the bar, it comes down to one vital principle: developing a positive mindset. Change your mindset. Change your life. A positive mental attitude can sustain you through any difficult circumstance. You'll learn to deal with stress more efficiently; develop the skill set and determination to never quit tasks; and push through fear and manifest your thoughts, hopes, and dreams into reality. The PMA Effect is the blueprint to becoming that badass, super-human that lives inside each of us.

Average schools don't inspire greatness - and greatness is what our world needs if we are going to produce world-changing learners. In Culturize, author and education leader Jimmy Casas shares insights into what it takes to cultivate a community of learners who embody the innately human traits our world desperately needs, such as kindness, honesty, and compassion. His stories reveal how these "soft skills" can be honed while meeting and exceeding academic standards of 21st-century learning.

The Myth: If you get into a good college, study hard, and graduate with excellent grades, you will be pretty much set for a successful career. The Reality: The biggest thing you won't learn in college is how to succeed professionally. Some of the smartest, most successful people in the country didn't finish college. None of them learned their most critical skills in an institution of higher education. And like them, most of what you'll need to learn to be successful you'll have to learn on your own, outside of school.

Do you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them? Do you want to know how to influence people, without being manipulative? Want to find out how people get motivated, make decisions, how to be more persuasive with everyone? Shelle Rose Charvet, best-selling author, shows you how to match your language to people around you (in your work, with your colleagues, your boss and your clients, and at home, with your partner, family and other relationships).

This original, innovative program of self-therapy enables you to tap into your deepest level of wisdom, the “gut-level” knowledge that already exists within your body. By accessing this subliminal body-mind awareness (or “felt sense”) that lies beyond thoughts and feelings, you can get to the root of the conflicts within you, gain a fuller comprehension of your unresolved problems, and solve them.

Slow is an inspirational guide on creating a life filled with the things that really matter, and it is meant for anyone seeking peace, meaning, and joy in their otherwise rapid lives.

A few years ago, lifestyle celebrity and TV pioneer Debbie Travis realized that she was no longer challenged by her wildly successful TV career, and she was so busy she was missing out on the people and things that made her happy. She dared to dream about a whole new direction in life - a plan to turn a 13th-century farmhouse in Tuscany into a unique hotel and retreat for people who need a change as much as she did. And now, after a crazy amount of work, she is not only living that dream but sharing it with others....

Kiyosaki expands on his belief that the school system was created to churn out Es / Employees...those "A Students" who read well, memorize well and test well... and not the creative thinkers, visionaries, and dreamers - entrepreneurs-in-the-making...those "C Students" who grow up to be the innovators and creators of new ideas, businesses, applications, and products. The audiobook urges parents not to be obsessed with their kids' "letter grades" ("good grades" might only mean they or the student themselves were successful in jamming a square peg into a round hole...) and focus, instead, on concepts, ideas, and helping their child find their true genius.

In this modern classic, Annette Simmons reminds us that the oldest tool of influence is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, Simmons showcases over 100 examples of effective storytelling drawn from the front lines of business and government, as well as myths, fables, and parables from around the world.

Told through the frame of a cross-country motorcycle journey, Zen and the Art of Motorcycle Maintenance explores its characters' search for spiritual meaning and peace in a technological, automated age. This audio study guide presents the same expert content - written by experienced teachers, professors, and literary scholars - in an easy-to-access audio format. SuperSummary study guides demonstrate an authoritative voice, present expert analysis, offer big picture ideas, and help listeners understand a work’s underlying meanings and conclusions.

Inspire yourself and others with the second edition of this best-seller. With heartfelt advice, practical wisdom, and examples from the field, Todd Whitaker explains the qualities and practices that distinguish great principals.

The lack of personal accountability is a problem that has resulted in an epidemic of blame, complaining, and procrastination. No organization or individual can achieve goals, compete in the marketplace, fulfill a vision, or develop people and teams without personal accountability.

What good will it do to skillfully craft a written argument if you lose your audience? Simple emails, formal reports, blogs, presentations, articles—they need punch to gain influence. Clear structure and logic alone won’t do. To engage readers, you need to make mentally stimulating choices in language—choices that electrify your readers’ mental hotspots. Veteran journalist Bill Birchard reveals the secret of making that happen. He blends the findings from a global cadre of psychologists and neuroscientists with lessons from his long, successful career as a professional writer.

Continuous improvement, understanding complex systems, and promoting innovation are all part of the landscape of learning challenges today's companies face. Amy Edmondson shows that organizations thrive, or fail to thrive, based on how well the small groups within those organizations work. In most organizations, the work that produces value for customers is carried out by teams, and increasingly, by flexible team-like entities.

As a White House speechwriter, Terry Szuplat helped craft hundreds of speeches for President Obama. But when it came to public speaking himself, Szuplat—like many people—was gripped by anxiety and preferred to stay in the shadows. When he was invited to give the first major speech of his life, he faced a choice: keep hiding from what scared him, or finally face his fears.

If you love to learn about dinosaurs, you might want to consider becoming a paleontologist. A paleontologist studies the remains of prehistoric life. They study why fossils form and why the animals and plants lived where they did.

The Brand Gap is the first audiobook to present a unified theory of brand-building. Whereas most books on branding are weighted toward either a strategic or creative approach, this audiobook shows how both ways of thinking can unite to produce a “charismatic brand”—a brand that customers feel is essential to their lives.

In QuickBooks Small Business Bookkeeping and Accounting Guide, Zachary shows the basics of bookkeeping all the way to complex items like handling the managing of your cash flow. With a heavy focus on QuickBooks and accounting fundamentals, listeners will go from novices to accounting professionals in a matter of hours.