Career Strategy

This audiobook is a comprehensive guide to navigating leadership in the real world, blending traditional theories with practical, real-life experiences. Written from the perspective of someone who learned leadership on the job rather than in classrooms, it highlights the importance of emotional intelligence, adaptability, and continuous learning in effective leadership.

In Product Launch, authors Dekker Fraser and Spencer Grover offer marketing professionals and entrepreneurs proven and cutting-edge guidance for launching new products and getting ready to go to the market. They do this by employing the latest marketing tactics emerging from Silicon Valley and foundational thinking from the Kellogg School of Management.

Farming’s number one mental barrier is entitlement. We inherit farms from our grandparents and just assume we’ll gift it to our grandchildren. Just because your family had a successful farm 10 years ago doesn’t mean you’ll still be farming in 10 years. In order to still be farming in 2040, you’ve got to assume that you are the underdog! Armed with this mindset and the three tools in this book, your family can implement radical changes that gives you the competitive edge that bulletproofs your farm against anything.

This book is not about lean. This book is about how to become lean. Lean strategy brings to a company a purpose of existence, belonging, influence, trust, and conscious leadership among its managers. It strengthens the autonomy and responsibility of individual employees and ultimately provides an everyday feeling of collaborative winning. This is my strategic approach to lean. Lean strategy consists of two parts. The first is to help you understand the problem. The second part of the book is a kind of manual.

The Guiding Purpose Strategy is a stimulating deep dive into the transformational power of purpose. Looking through the lens of contemporary brand management, The Guiding Purpose Strategy provokes fresh thinking, illustrates through case studies, and offers a hands-on framework to start your very own path toward finding your inner why.

We all use strategy in our everyday lives—whether in business, sports, games, pursuing a potential partner, politics, arms races, peace negotiations, or even personal disagreements. This book distills twelve years of research, interviews, and analysis into a comprehensive guide on the essence of strategy. It concisely outlines the most critical elements of strategy and presents over 300 real-world examples of strategic and tactical applications.

Based on extensive primary research conducted over more than fifteen years, this book documents the differential contribution of HP's successive CEOs in sustaining the company's integral process of becoming. It uses a comprehensive strategic leadership framework to examine and explain the role of the CEO: (1) defining and executing the key tasks of strategic leadership, and (2) developing four key elements of the company's strategic leadership capability.

The Art of War is an ancient Chinese military treatise dating from the fifth century BCE). The work, attributed to the ancient Chinese military strategist Sun Tzu (Sunzi), comprises 13 chapters, each devoted to an aspect of warfare and its application to military tactics and strategy. It contains a detailed analysis of the Chinese military, from weapons and strategy to rank and discipline as well as the importance of intelligence and espionage in war.

Las claves estratégicas de uno de los grupos empresariales más exitosos y emblemáticos de México. Establecida en 1945, Bimbo surgió a partir de la experiencia de sus fundadores en la panadería El Molino para producir y vender pan de caja en el territorio de la República Mexicana. Ahora, con presencia en más de treinta países, es un emblema del crecimiento empresarial mexicano en un mundo globalizado y competitivo.

Partnership marketing is not new; it has existed in many different forms, and under many different names (such as affiliate marketing) for decades. However, thanks to transformative changes in enabling technology and pricing models, as well as a change in both supply and demand, partnership marketing now exists in a more automated, scalable form that few companies have fully leveraged to date. Moving to Outcomes will unlock the keys and show readers how to do so for themselves.

This book provides ways to use social media marketing strategies as a guide for optimizing your Instagram page.The book also shows how to use Facebook ads and Instagram ads as a useful combination in achieving your online social media growth. The book helps you discover how to build your personal brand on Instagram and become an influencer. In this book, you’ll find out how to build engagement and develop Instagram stories for your brand in order to understand consumer insights and use the data obtained for future promotions.

Hall-of-Fame-nominated marketer, bestselling author, and Wall Street Journal cartoonist Stu Heinecke shares his fascination with weeds and how anyone can grow their business into something resilient and unstoppable. How to Grow Your Business Like a Weed applies a model to business growth, examining the successful strategies that ordinary weeds use to spread, and prosper in almost any situation.

Inside Leadership in Diversity and Inclusion, you’ll discover how a team brimming with different cultural backgrounds can create better innovation and ingenuity; the largest hurdles and how to overcome them; the true meaning behind the terms “microaggressions", “unconscious bias", “privilege", and “antiracism” and how these terms apply to your business, proven techniques that you can implement to bring about major change and inclusive leadership, and much more!

With a passion for helping others and a modern approach to sharing the oils, Sarah Harnisch made it to Platinum in Young Living in 17 months. Now she's sharing her strategy in this densely-packed guide to take you from starter kit to Silver in Young Living. Understand the chessboard of network marketing and get practical advice for every aspect of your business.

Facing organizational silos or resistance to change? Stakeholders pulling in different directions? Can’t align, get real buy-in, or jumpstart implementation? The problem is traditional planning no longer guarantees success. Rapid change, uncertainty, new technologies, and a flatter world call for a new approach. The award-winning Strategy-In-Action tells how companies ended the long-standing divorce between planners and implementers.

At some point, every early-stage start-up needs to stop being a secret and start telling people. As your engineering and development work begins to take shape, building fast attention and strong demand become essential—and just buying ads won't be enough. Matthews provides frameworks, examples, and interviews that reinforce the book’s central thesis: Marketing is a discipline, not just an activity. The book offers practical, jargon-free ideas that seamlessly blend marketing fundamentals with the functional realities of fast-paced, growth-focused start-ups.

In Startup Strategy: The Art of the Start for Solopreneurs, Even if You Already Started... best-selling author Ric Thompson gives you the tools and step-by-step systems you need to create a solid business strategy and then use that strategy to start and manage your business successfully. Within this audio, you will learn the importance of donning your CEO hat and how to work ON your business rather than only working IN your business.

In 2005, a little book called Blue Ocean Strategy grew into a global best seller. With over four million copies sold and industry recognition as “one of the most iconic and impactful strategy books ever written”, Blue Ocean Strategy changed the way many people thought about business. We tip our hats to the title, and the framing of the idea, because it is a legendary example of languaging. More than 15 years later, you will still hear people in business meetings referencing “blue oceans” and “red oceans”. But...there are a few problems.

The inability to set good strategy can sink a company - and a leader's career. A recent Wall Street Journal study revealed that the number one most sought after executive skill by organizations is strategic thinking, but few leaders have that skill set.

Meant for This is for anyone with a dream inside their heart they can’t ignore. The kind of dream that feels too big or too impossible to ever become a reality. Whether you’ve put it on the back burner for years or you’ve been working toward it your whole life, this book will breathe new life into it and create a whole new world of possibility.