English Research

The Zettelkasten method is the perfect way to harness the power of technology to remember what you read and boost creativity. Invented in the 16th century and practiced to its fullest extent by a German sociologist who wrote 70 books and hundreds of articles, the Zettelkasten method is exploding in popularity. Writers of all types are discovering that digital tools make the method more powerful than ever, turning your digital life into an “external brain” or “bicycle for the mind”.

In this essay, Orwell describes his personal journey to becoming a writer and offers some important motives for writing. Moving from his experience of writing his first completed poems to trying his hand at short stories, to finding fame as a fully fledged writer, Orwell discusses the importance of writing, his continuous technique and sets out some important motives for becoming a writer yourself.

All social groups have ideals for behavior, even though ethics vary among different cultures and among individuals within each culture. In trying to understand why, Churchland brings together an understanding of the influences of nature and nurture. She looks to evolution to elucidate how, from birth, our brains are configured to form bonds, to cooperate, and to care. Conscience delves into scientific studies, particularly the fascinating work on twins, to deepen our understanding of whether people have a predisposition to embrace specific ethical stands.

This book gives listeners access to the wide world of sex-specific medical issues as they play out in the research labs and doctor’s offices—and how women pay the price, with a close look at the impact that has on minority populations. It has been challenging to get individual researchers and practitioners to accept this, as well as research and medical institutions and manufacturers of medications and devices. The journey towards equal treatment and the understanding of sex and gender differences in prevention, diagnosis, and treatment is still unfolding.

Do you carry a story inside you—one that stirs beneath the surface, whispering to be told? Are you a story catcher, inspired to gather and tell the stories of this time? Or perhaps you are a story carrier—one who tends to and keeps old stories alive so they may breathe among us once more. If so, you already know that storytelling is more than just words. It’s a vessel for profound alchemy and transformation. With Sacred Storytelling, you’ll be taken on an immersive journey with master storyteller Leah Lamb into the art of conscious storytelling as a living, ancient practice.

After the last shots of World War II were fired and the process of rebuilding Germany and Europe began, the Western Allies and the Soviet Union each tried to obtain the services of the Third Reich's leading scientists, especially those involved in rocketry, missile technology, and aerospace research.

If you don’t offer great customer experience, your main competitors will take away 50% of your business. Period. Gone are the days in which businesses could simply offer an "OK" experience and get away with it. In today’s hypercompetitive environment, companies can no longer be just B2C or B2B. They must become B2Me—more personal, more relevant.

It's time to take control of your stories...The 24 Laws of Storytelling distills the lessons learned from stories past and present into a practical audiobook that you can use for any story you decide to write. This audiobook will teach you the principles you need to immerse your audience, deliver immensely satisfying drama, and educate better than any textbook or lecture can.

Janet Malcolm delves into the psychopathology of journalism using a strange and unprecedented lawsuit as her larger-than-life example: the lawsuit of Jeffrey MacDonald, a convicted murderer, against Joe McGinniss, the author of Fatal Vision. Examining the always uneasy, sometimes tragic relationship that exists between journalist and subject, Malcolm finds that neither journalist nor subject can avoid the moral impasse that is built into the journalistic situation.

Accomplished crypto reporter Brady Dale presents an engrossing take on the spectacular and sudden implosion of FTX, Alameda Research, and their associated companies, as well as the criminal indictments of Sam Bankman-Fried and several of his associates. In the book, you'll go beyond the salacious details and tawdry gossip to grasp the real lessons to be learned from one of the most dramatic corporate failures in living memory.

If the consumer economy had a sex, it would be female. If the business world had a sex, it would be male. And therein lies the pickle. Women are the engine of the global economy, driving nearly 80 percent of consumer household spending in the United States alone. They hold the purse strings, and when they've got a tight grip on them as they do now, companies must be shrewder than ever to win them over.

In All We Want, award-winning author Michael Harris dismantles our untenable consumer culture and delivers surprising, heartwarming alternatives. Drawing on the wisdom of philosophers, scientists, and artists, Harris uncovers three realms where humans have always found deeper meaning: the worlds of Craft, the Sublime, and Care.

When it comes to writing books, are you a "plotter" or a "pantser"? Is one method really better than the other? In this instructional book, author Libbie Hawker explains the benefits and technique of planning a story before you begin to write. She'll show you how to develop a foolproof character arc and plot, how to pace any book for a can't-put-down reading experience, and how to ensure that your stories are complete and satisfying without wasting any time or words.

One of the keys to success in dropshipping is finding the right product. Not just any product - but the right product for you. Once you’ve planned out what you need to do and learned the dropshipping process, the next step is to source out products. Now, you can’t just choose any product. You have to find the products for your brand. How do you know which products are the right choice? With this guide, you’ll learn what you need to research which products to choose for your brand whilst maximizing your profit marging.

The Researcher's Bible provides a short introduction to the major concepts and approaches used in the social sciences, especially in sociology, anthropology, leisure, recreation, and tourism. It is an ideal supplement to a more detailed text on research methods and a guide to choose which research methods to use in a study. It also provides an explanation of different options for company owners and managers of organizations, who might want to do research or hire a research company to conduct a study for them.

In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

Customers Know You Suck is the how-to manual for customer centric product marketing. Its highly actionable models, maps, and processes empower everyone to improve the customer experience (CX). Learn how to investigate, diagnose, and act on what's blocking teams. Gather the evidence and data that better inform decisions, leading to increased satisfaction, conversion, and loyalty.

Writing fact-based nonfiction for large general audiences requires two different skills: the ability to conduct rigorous research and to craft engaging prose. Tilar J. Mazzeo is one of the few people with extensive experience in both arenas, as a tenured academic and a New York Times best-selling author whose books have been made into a major motion picture and translated into more than 15 languages. She is also a sought-after writing coach with a passion for helping others communicate their expertise more broadly.

For decades, Sherry Turkle has shown how we remake ourselves in the mirror of our machines. Here, she illuminates our present search for authentic connection in a time of uncharted challenges. Growing up in postwar Brooklyn, Turkle searched for clues to her identity in a house filled with mysteries. She mastered the codes that governed her mother's secretive life. She learned never to ask about her absent scientist father—and never to use his name, her name. Before empathy became a way to find connection, it was her strategy for survival.

This boxed set includes Alpha Wolf, Lone Wolf, Rabid Wolf and Bad Wolf.