English Research

More than three decades after his death, John Steinbeck remains one of the nation's most beloved authors. Yet few know of his career as a journalist who covered world events from the Great Depression to Vietnam. Now, this original collection offers a portrait of the artist as citizen, deeply engaged in the world around him. In addition to the complete text of Steinbeck's last published book, America and Americans, this volume brings together for the first time more than 50 of Steinbeck's finest essays and journalistic pieces.

Believing that philosophy is a working tool to help the individual in building a solid foundation for his dreams and purposes, Manly Hall steadfastly sought recognition of the belief that world civilization can be perfected only when human beings meet on a common ground of intelligence, cooperation, and worthy purpose. Through this book you have the ability to personally expand the knowledge with wisdom and understanding.

Designed to be compatible with virtually every standard textbook in its subject field, Barron's EZ-101 Study Keys gives you a valuable overview of your college-level course. Classroom-style notes emphasize important facts, remind you what you need to remember for term papers and exams, and help guide you through the complexities of lectures and textbooks.

Business Ethics for Better Behavior concisely answers the three most pressing ethical questions business professionals face: What makes business practices right or wrong? Why do normal, decent businesspeople of good will sometimes do the wrong thing? And how can we use the answer to these questions to get ourselves, our coworkers, our bosses, and our employees to behave better?

Most organizations struggle to grow. The most common issues that sales teams cite are 1) not enough leads and 2) conversion rate is too low. Cold Email Manifesto fixes both of these by giving you access to a predictable system for finding leads, messaging them, selling to them and growing your sales team.

The Write Structure uncovers the hidden truths of the best stories, allowing new and advanced writers to better understand their own stories and make them better.

The Secrets of Story is a revolutionary and comprehensive writing guide for the 21st century, focused on clever ways to get an audience to fully identify with an all-too-human hero. Authors will learn to how to cut through pop culture noise and win over a jaded modern audience by rediscovering the heart of writing: shaping stories that ring true to our shared understanding of human nature.

A pioneer of the New Journalism movement, Hunter S. Thompson wrote with a fire that captured the attention of millions. Here Thompson delivers a mind-bending view of the 1992 presidential race, packed with all the horror, sacrifice, lust, and glory that made this campaign so utterly fascinating.

The traditional writing workshop was established with white male writers in mind; what we call craft is informed by their cultural values. In this bold and original examination of elements of writing - including plot, character, conflict, structure, and believability - and aspects of workshop - including the silenced writer and the imagined reader - Matthew Salesses asks questions to invigorate these familiar concepts. He upends Western notions of how a story must progress.

Why are people named Kim, Kelly, and Ken more likely to donate to Hurricane Katrina victims than to Hurricane Rita victims? Are you really more likely to solve puzzles if you watch a light bulb illuminate? How did installing blue lights along a Japanese railway line halt rising crime and suicide rates? Can decorating your walls with the right artwork make you more honest? The human brain is fantastically complex, having engineered space travel and liberated nuclear energy, so it's no wonder that we resist the idea that we're deeply influenced by our surroundings.

Do you want to create, publish and market your audiobooks? Are you ready to use podcasting to grow your author brand and reach more listeners with your books? Audiobooks are the fastest-growing segment in publishing with double-digit growth in markets across the world. Podcasting has gone mainstream with listeners consuming audio on mobile phones and in-car devices, as well as through smart speakers. Advancements in voice technology continue to expand possibilities for audio creation and marketing.

Rooted in archival evidence and an abundant secondary literature, Architects of Repression shows how AIPAC and other Israel affinity groups deploy propaganda, target campaign contributions, organize demonstrations, and exert political pressure to manage public opinion - and, especially, to influence the Congress.

Psychologists and neuroscientists struggle with how best to interpret human motivation and decision making. The assumption is that below a mental "surface" of conscious awareness lies a deep and complex set of inner beliefs, values, and desires that govern our thoughts, ideas, and actions, and that to know this depth is to know ourselves. In this profoundly original book, behavioral scientist Nick Chater contends just the opposite: Rather than being the plaything of unconscious currents, the brain generates behaviors in the moment based entirely on our past experiences.

Stylish Academic Writing showcases a range of scholars from the sciences, humanities, and social sciences who write with vividness and panache. Individual chapters take up specific elements of style, such as titles and headings, chapter openings, and structure, and close with examples of transferable techniques that any writer can master.

Ranging widely from Homer to David Foster Wallace, from What Maisie Knew to Make Way for Ducklings, Wood takes the reader through the basic elements of the art, step by step. He sums up two decades of insight with wit and concision, resulting in nothing less than a philosophy of the novel, which has won critical acclaim nationwide, from the San Francisco Chronicle to the New York Times Book Review.

We are just witnessing the start of the radical changes in retail that will revolutionize shopping in every way. As Amazon and other disruptors continue to offer ever-greater value, customers' expectations will continue to ratchet up, making winning (and keeping) those customers all the more challenging. In The Shopping Revolution, Barbara E. Kahn, a foremost retail expert and professor at the Wharton School, examines the companies that have been most successful during this wave of change and offers fresh insights into what we can learn from their ascendance.

We are in the midst of one of the greatest status revolutions ever, and it's a brave new world indeed. Who better to guide us through it than Michael Lewis, whose subversive, trenchant humor is the perfect match to his subject matter. Here is an audiobook as fresh as tomorrow's headlines, and as entertaining as its best selling predecessors.

Running with Purpose is a highly engaging listen with insights, inspirational stories, and tangible takeaways for current and aspiring leaders, entrepreneurs, Berkshire Hathaway enthusiasts, and especially the 150+ million runners worldwide and those in the broader running community who continually invest in themselves and put positive energy into the world.

As a small-business owner, entrepreneur, or marketer, are you absolutely certain that you know what your customer wants? And even if you know what your customer wants, are you sure that you are able to clearly communicate that you offer the exact thing that they are seeking? In this best-selling book, Ryan Levesque lays out his proven, repeatable, yet slightly counterintuitive, methodology for understanding the core wants and motivations of your customer.

With so many choices available to them today's customers are smarter and more demanding than ever before, putting repeat business at risk. In order to keep them coming back, you can't just give them good, or even great, customer service...you have to knock their socks off!