Food Marketing

#1 Wall Street Journal Bestseller Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and...

To a degree both engrossing and alarming, the story of fast food is the story of postwar America. Fast Food Nation is a groundbreaking work of investigation and cultural history that may change the way America thinks about the way it eats.

This guide from New York Times bestselling author Donald Miller, is a must-have for any marketing professional or small business owner who wants grow their business. It will teach you how to create and implement a sales funnel that will increase traffic and drive sales. Every day, your company...

#1 NATIONAL BESTSELLER Canada's most famous adman spills a career's worth of marketing secrets, so anyone can compete with the best in their business--whatever that business might be. Big companies spend a fortune marketing their wares and services. Can yours? Invariably people ask...

NEW YORK TIMES BESTSELLER From the author of Salt Sugar Fat comes a “gripping” (The Wall Street Journal) exposé of how the processed food industry exploits our evolutionary instincts, the emotions we associate with food, and legal loopholes in their pursuit of profit over public health...

Fred Joyal, the expert in dental consumer marketing, reveals how every single thing you say and do in your practice communicates a message to your patients. Everything is Marketing takes you step by step through your business, showing how little changes can have a big impact. Want to attract new patients? Convert more calls into appointments? Increase your case acceptance? Marketing can make it happen.

Get ready to know all there is to know about starting your own food truck business, and more importantly, keeping it successful! You do not just want your food truck to be successful; you want it to expand and grow into a fully developed business empire. This audiobook aims to support those goals by providing the knowledge and tools you need to achieve lasting success.

Nudge meets Hooked in a practical approach to designing products and services that change behavior, from what we buy to how we work. Deciding what to create at modern companies often looks like an episode of Mad Men: people throw ideas around until one sounds sexy enough to execute and then they...

Get ready to know all there is to know about starting your own food truck business and, more importantly, keeping it successful! Starting a small business is a challenge, but the food truck industry is growing rapidly. Over the last five years, the food truck industry experienced a massive surge in growth due to increased demand for specific food options, such as plant-based and eco-friendly food, as well as diet-specific foods.

Ever wondered what your favorite taco stand can teach you about marketing? It's more than just making great salsa. "Marketing Lessons from Food: Understanding Neolocalism and Its Business Implications" shows how focusing on local culture can make your business a community favorite. By embracing local flavors, you can create unique and memorable customer experiences.

In Open House, Piyush Pandey takes the readers on a journey into his mind-his work, thoughts and experiences. He answers questions posed to him by people over the decades. Serious questions, incisive questions and frivolous questions. Is advertising a good career option? Should ad agencies work...

This isn’t another audiobook about advertising. It’s an inside look at how companies count on your obsession with food, alcohol, drugs, and sex to drive behavior modification - permanently. It’s not enough to build a better Super Bowl commercial (sorry, but true); the new end game is about changing your entire mindset.

At more than a billion dollars, the mobile-food industry is enjoying more publicity and notoriety than ever before. Catering to a new generation of foodies looking for quick and unique specialties, the mobile-food business is booming with new opportunities for eager entrepreneurs like you. From gourmet food to all-American basics and hot dog wagons to bustaurants, our experts give you the delicious details behind starting and running a successful mobile-food business.

Finally, here is a book that covers it all. Right from the concept to the implementation of the idea, this book will guide you through every step, making it easy and possible for you. Of late, there has been quite a buzz about the boom in this sector opening up wonderful business opportunities for everyone who is ready to think smart and act fast. This book is for those who had the urge, but didn't know how to get started and take it forward.

Cosa pensiamo che sia il Kamut®? Perché mangiare troppo tonno non va bene? Le patate al selenio fanno davvero bene alla salute? La mortadella 100% naturale esiste veramente? Dario Bressanini, l'importante ricercatore del dipartimento di Scienza e alta Tecnologia dell'Università dell'Insubria, ci porta a fare la spesa in un supermercato immaginario, aiutandoci a capire la narrativa dietro i prodotti e etichette di quello che compriamo.

Do you want to start your own business and become a success? Have you looked at various ideas and are still stuck on what would be best for you? Is a food-truck business something that you could see yourself doing? If a new business seems like it could be for you, then this book, Food Truck Business, could be just what you are looking for. Inside it you will find plenty of information that will help you to succeed

One of the largest consumer markets of the world, India is made up of lots and lots of small consumers―each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital...

The first major book for writers to more effectively engage with complex socio-political issues—a critical first step in creating social change Writers are witnesses and scribes to society’s conscience but writing about social issues in the twenty-first century requires a new, sharper...

Have you ever walked into a fast food restaurant planning to grab something small and left with a super-sized meal, dessert, and maybe even a toy? It’s not just you—and it’s not just coincidence. Fast food chains are experts at subtly influencing your decisions. They use colour, smell, sound, urgency, and emotional cues to encourage you to spend more, eat more, and keep coming back. These techniques aren’t random—they’re carefully crafted psychological strategies designed to benefit the company far more than the consumer.

The future is here, and it’s a tsunami of change. You can’t go back to the Good Old Days of 2019 when you could get away with being sloppy and safe and only performing at 50 percent of your potential. It’s a Crazy New World. If you are not doing these things, you are dead meat! The future of restauranting is here and it will be created by wily and smart independent restaurant owners who throw caution to the wind and do whatever it takes to survive and ultimately thrive in the new world of restauranting.