Health Business

Daniel Amen, MD, one of the world's foremost authorities on the brain, has news for you: your brain is involved in everything you do - learn to care for it properly, and you will be smarter, healthier, and happier in as little as 15 days!

If you have ever felt unsure or uncomfortable when facing a social dilemma, John Bridges answers these questions and more in his classic handbook for men. The rules were simpler in bygone days, but technological changes have caused seismic shifts to the cultural landscape of 21st century. Do the rules of common courtesy still apply?

Tabitha Brown's path to stardom was a long and winding one. For years she pursued acting while raising a family and dealing with undiagnosed chronic autoimmune pain. Before she became vegan, her condition made her believe she wouldn't live to see forty. Now she's one of the most popular personalities in the world, with millions of followers on TikTok, Instagram, and Facebook whom she inspires to live and eat well with her blend of homespun wisdom and delicious home cooking. With her relatable personality and health struggles, Tabitha connects with a good story and gentle hand.

In his much-anticipated memoir, The Company I Keep: My Life in Beauty, Chairman Emeritus and former CEO of The Estée Lauder Companies Leonard A. Lauder shares the business and life lessons he learned as well as the adventures he had while helping transform the mom-and-pop business his mother founded in 1946 in the family kitchen into the beloved brand and ultimately into the iconic global prestige beauty company it is today.

An inspiring personal story of redemption, second chances, and the transformative power within us all, from the founder and CEO of the nonprofit charity: water. In the tradition of such best-selling books as Shoe Dog and Mountains Beyond Mountains, Thirst is a riveting account of how to build a better charity, a better business, a better life - and a gritty tale that proves it’s never too late to make a change.

Part manifesto, part whispered wake-up call, The Healthy Deviant is a modern-day survival guide for being a healthy person in a predominantly unhealthy world. If you are finding health-improvement to be a challenging quest, you are not alone. Drawing on more than two decades of scientific insight and real-life wisdom, award-winning health journalist Pilar Gerasimo shares the unlikely means by which a small but growing number of healthy outliers are managing to pull off the seemingly impossible.

In For the Culture, Marcus Collins argues that true cultural engagement is the most powerful vehicle for influencing behavior. If you want to get people to move, you must first understand the underlying cultural forces that make them tick. Collins uses stories from his own work as an award-winning marketer—from spearheading digital strategy for Beyoncé, to working on Apple and Nike collaborations, to the successful launch of the Brooklyn Nets NBA team—to break down the ways in which culture influences behavior and how listeners can do the same

In the 2011 best seller Thinking, Fast and Slow, Daniel Kahneman, an economist and psychologist, writes about the way humans make decisions and judgements in a complex world. In Thinking, Fast and Slow, Kahneman helpfully points out the errors in thinking that people commonly have and fall victim to. He frames them as a series of illusions in a well-organized, direct fashion. Through this work, he enables readers to better make decisions and resist any harmful proclivities they may have.

Messy: The Power of Disorder to Transform Our Lives celebrates the benefits that messiness has in our lives: why it’s important, why we resist it, and why we should embrace it instead. Using research from neuroscience, psychology, social science, as well as captivating examples of real people doing extraordinary things, Tim Harford explains that the human qualities we value – creativity, responsiveness, resilience – are integral to the disorder, confusion, and disarray that produce them.

Jenni Romaniuk's latest book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from being not fit for purpose to provide insights to managers looking to grow their brands.

If you want to succeed in life or career; regardless of your industry, profession (not just marketing or sales profession), location, age, gender, or any other aspect, you need to become more persuasive, you need to influence people. You cannot do it all on your own - you need people to leverage your efforts and get results faster. Persuasion is not merely for marketing and sales people - it’s the basic life skill that every human being needs to sell their view point, ideas, and get people along - everyone is into salesmanship.

Most of your attempts to persuade are doomed to fail because the brains of your audience automatically reject messages that disrupt their attention. This book makes the complex science of persuasion simple. Learn to develop better marketing and sales messages based on a scientific model; NeuroMap™. Regardless of your level of expertise in marketing, neuromarketing, neuroscience or psychology: The Persuasion Code: How Neuromarketing Can Help You Persuade Anyone, Anywhere, Anytime will make your personal and business lives more successful.

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.

Does talking about your accomplishments feel scary or icky because you're worried people will think you're "obnoxious"? Does it feel more natural to "put your head down and do the work"? Are you tired of watching the loudest people in your industry get disproportionate praise and rewards? If you answered "yes" to any of the above, you might be self-sabotaging. You need to learn to brag better. Meredith Fineman shares the surefire and anxiety-proof strategies that have helped her clients effectively communicate their achievements and skill sets to others.

Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update.

Millions of people turn to Marc and Angel Chernoff for fresh and relevant insights for living their best lives. In their newest guide, they share hard-won secrets for strengthening our connection to the loved ones who matter most. With their signature combination of common sense and uncommon wisdom, they bring together ideas for fostering intimacy and trust, expressing our needs, showing gratitude, and more.

In 2015 Manoush Zomorodi, host of WNYC's popular podcast and radio show Note to Self, led tens of thousands of listeners through an experiment to help them unplug from their devices, get bored, jump-start their creativity, and change their lives. Bored and Brilliant builds on that experiment to show us how to rethink our gadget use to live better and smarter in this new digital ecosystem. In this fascinating new audiobook, Manoush explains the connection between boredom and original thinking.

How to read the room and understand the people and the situation instantly. Social awareness is not a given these days. But if you have it, it will seem like you have a superpower because of how perceptive you'll be. But the secret is that it's not hard. Get inside people's heads with a simple conversation or observation.

You've learned the principles in Napoleon Hill's classic Think and Grow Rich - now give them STICKABILITY! The path to personal and professional success is not a one-way street. Most people encounter setbacks and obstacles that threaten to derail them from their chosen route. The most successful people, however, adhere to their principles and goals, capitalizing on hidden opportunities, even in the face of what many would consider unconquerable obstacles. To coin a new word - these people have STICKABILITY!

In The Myths of Happiness, Sonja Lyubomirsky isolates the major turning points of adult life, looking to both achievements (marriage, children, professional satisfaction, wealth) and failures (singlehood, divorce, financial ruin, illness) to reveal that our misconceptions about the impact of such events is perhaps the greatest threat to our long-term well-being.