New Business

This program is read by the author. A darkly comic memoir about being a working creative person in a world that is growing ever more dysfunctional, by acclaimed New Yorker cartoonist and television writer Bruce Eric Kaplan In January 2022, Bruce Eric Kaplan found himself confused and upset by...

The best-selling author, metaphysical lecturer, and teacher brings you her inspirational audio program, Life!, in which she deals with growing up, relationships, work, spirituality, our elder years, death . . . and many of the problems, fears and challenges that these passages bring...

If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, best-selling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and thought leader on new media and social media. In most businesses, it costs roughly five-to-10 times more to acquire a new customer than it does to retain an existing one, and yet companies continue to disproportionately spend their budgets into the "wrong" end of the funnel the mass media or awareness side.

In The Ecosystem Economy, two McKinsey & Company senior partners offer an incisive and eye-opening look at the emerging ecosystem economy and what it means for companies used to familiar sector siloes. In the book, you'll explore how the most successful companies in the new economy aren't the ones that have applied old-school best practices but, instead, have adopted entirely new mindsets and approaches for a fundamentally transforming market.

In The Innovator's Solution, Clayton Christensen and Michael Raynor expand on the idea of disruption, explaining how companies can and should become disruptors themselves. Now with a foreword by innovation expert Scott Anthony, this classic work shows just how timely and relevant these ideas continue to be in today's hyper-accelerated business environment and will help anyone trying to transform their business right now.

As each new generation of entrepreneurs emerges, there is a renewed interest in how venture capital deals come together. Yet there really is no definitive guide to venture capital deals. Nobody understands this better than authors Brad Feld and Jason Mendelson. For more than seventeen years, they've been involved in hundreds of venture capital financings, and now, with Venture Deals, they share their experiences in this field with you.

Foodies the world over have awakened to the mouthwatering potential of the food truck, inspiring national food truck competitions and even a show on the Food Network. The relatively low cost of entry, combined with free and low-cost ways to market them through social media, make the food truck business an ideal entry point for budding entrepreneurs. The Food Truck Handbook offers step-by-step advice on achieving your mobile food mogul dreams.

If you listen to nothing else for new managers, listen to this book. We've chosen a new selection of current and classic Harvard Business Review articles that will help you get up to speed quickly, assess your team's strengths and weaknesses, and lead them to perform at their best. This book will inspire you to build trust before asserting your authority; give constructive feedback that produces positive results; gain buy-in for your ideas across the organization; navigate tough conversations and high-stakes situations; and cultivate a robust network both inside and outside your organization.

An inspiring case study for the next generation of start-ups by the unconventional founders of Method. Founded ten years ago by childhood pals Eric Ryan and Adam Lowry, Method has been making headlines and profits with a revolutionary blend of culture and commerce, style and substance. Today, Method's ecofriendly soaps, detergents, and cleaners are ubiquitous in stores, capturing valuable shelf space long dominated by the tired old products of giants P&G and Unilever.

Feel like AI is leaving you behind? The ChatGPT Bible is here to help. This comprehensive four-book collection shows how to leverage ChatGPT for productivity, income, and personal growth.

Read by the author. Game-changing new strategies to outsmart, outmaneuver, and outsell your competition! Salespeople face fierce competition in their pursuit of winning deals. Differences in product features and functions get smaller by the minute and are not always meaningful to buyers. How do...

Transform your business with AI—no coding required! Whether you're a solopreneur or scaling fast, this guide shows you how to harness artificial intelligence to streamline operations, spark innovation, and gain a competitive edge. Feeling overwhelmed by AI? Wondering how to use it without a tech background? You're not alone. But AI is no longer just for tech giants—it’s a powerful tool for businesses of any size.

This comprehensive guide provides step-by-step instructions to help you build and manage a profitable trucking company without the stress. With this book, you'll have everything you need to hit the road in no time, while making sure your trucking business starts off strong and finds success along the way.

Forget everything you've learned about creating new businesses. Forget market research. Forget customer interviews. Forget everything business schools teach. Forget about "finding pains in the market", or gaining user empathy, or validating hypotheses.

Here are proven methods for building an online income stream. Maybe you dream of making money with an online business, but haven’t tried so far because you’d have to quit your current job and enter the risky world of Internet startups. Or because you think you need lots of capital and way too much time. If these reasons sound familiar, Dave Lindahl and Jon Rozek beg to differ.

Let these 15 leadership skills help you overcome the challenges of today so that you can lead for a better tomorrow. Stepping into the shoes of a leadership or managerial role is never easy. It’s a challenge that constantly puts you face to face with conflicts, disagreements, decisions, and people – all of which need to be brought together to work like a well-oiled machine. But the biggest challenge is the thoughts in your own mind that bring you down, especially those of the confidence-busting, imposter syndrome variety.

The revolutionary book that teaches you how to use the cutting edge of human psychology to build high performing workplace cultures. Too often, great cultures feel like magic. While most leaders believe culture is critical to success, few know how to build one, or sustain it over time. What if...

Make a lasting impact by launching new initiatives, inspiring others, and championing innovative approaches with this from-the-trenches guide by trusted executive mentor, entrepreneur, and leadership expert Joel Peterson. Many leaders see their roles as presidents/managers, with a primary focus...

Named a Most Anticipated Book of 2026 by The New York Times and The Washington Post From CNN legal analyst Elliot Williams, a revelatory account of how one man, four teenagers, and a struggling city collided over race, vigilantism, and public safety . . . exposing the fault lines of a nation On...

Este libro es para cualquiera que sienta la necesidad de reinventarse, de volver a participar o de mantener la curiosidad en un panorama que se transforma rápidamente. Ya sea que sea un jubilado que busca ingresos complementarios, un aprendiz de por vida hambriento de un nuevo desafío o alguien decidido a no quedarse atrás por la ola digital, estas páginas son para usted. Encontrará métodos prácticos y procesables, la mayoría de los cuales solo requieren su tiempo y creatividad, y descubrirá cómo la inteligencia artificial puede ser tanto un motor como un socio en sus nuevas empresas.